When the sand sculptures get the social death script

After a day of rest at home, work and life are back on track.

Not only Chi Ji, but Lu Changming is also busy, because he is about to devote himself to the shooting and publicity of QAQ's commercials.

The endorsement news of top stars will usher in a sales explosion period after the official official announcement, and there are likely to be two emergencies after that.

One is that the limited ability of celebrities to bring goods leads to the overstocking of prepared products, resulting in slow sales.

For commodities with a short shelf life, once this trend appears, it will inevitably bring huge losses to the enterprise.

The other is that the star's ability to carry goods is too strong, the warehouse storage capacity is not enough to support it, and the order cannot be delivered normally.

The impact of the latter is not as great as the former, but even a small loss is a loss.

Unnecessary losses caused by chargebacks can be avoided if possible.

Therefore, before the official announcement, it generally needs to be fully warmed up, so that it is possible to calculate how much stock needs to be prepared based on the response of fans.

After the cooperation was finalized, Lu Changming once liked QAQ's official blog on Weibo in front of Chi Ji, and then canceled it in seconds.

At first Chi Ji thought he was just joking.

But in less than three days after that, shopping malls across the country began to contact the factory, requesting supplies in large quantities.

The condom shelves of many offline supermarkets vacated an area almost overnight.

The reason is that the condoms of the QAQ brand are sold out.

Objectively speaking, before this, QAQ was not considered one of the best brands in the same industry, at most it was above average.

Commodities are like this, and market demand determines the superiority and inferiority.

The infighting between major brands is reflected on the shelves in the supermarket.

With QAQ's mediocre sales in the past few years, the proportion of investment will naturally not be too large.

Therefore, when Lu Changming ignited the fuse with himself as the fuse, the number of QAQ's offline launches began to run out.

The people in charge of major chain shopping malls across the country called one after another, but Chi Ji didn't come to the company for two whole days, and the project department of the big fisherman worked overtime one after another, and he was almost stupid.

After returning to the company, the accumulated work flooded in like a flood, and Chi Ji was almost insanely busy.

The inventory crisis triggered by just one like on Weibo made Chi Ji deeply realize how influential Lu Changming is. He immediately arranged for someone to collect relevant data on all Lu Changming's past endorsements and promotional products. After seeing the amazing explosion After the formal sales curve, we made a decisive decision and decided to adopt the pre-sale model.

The so-called pre-sale refers to the sales mode of opening the online store pre-sale channel as usual offline, and then making a deposit before the final payment, and delaying delivery.

In this way, all losses can be minimized, and it is also the sales model that many big brands will choose when shopping festivals such as Double Eleven and Double Twelve come.

The reason why Chi Ji would do this is not because of this, but because their factory supply can't keep up with the quick delivery of the spot.

QAQ has only two factories in the whole country, which are distributed in the east and south.

In the past ten years or so, the production line shipments of these two factories have completely covered QAQ's nationwide sales, which is basically more than enough.

But with the addition of Lu Changming, even if the assembly line turns to smoke, it will not be able to keep up with the explosive market demand in the future.

To maximize revenue, pre-sale is the only feasible way.

Because there is no clear understanding of Lu Changming's influence and fans' brain circuits, there are too many things that need to be communicated, and Chi Ji has no choice. In order to pursue high efficiency, he has to bring Lu Changming to work in the company from nine to five every day .

The two of them entered and exited at the same time, and they could always meet many colleagues from the company when they got off the car every day.

For so many years in the industry, Lu Changming has never spread any negative news, so hastily dedicated his first scandal experience to the QAQ internal working group.

Walking back and forth in the company, Chi Ji could always feel that the eyes of the employees looking at him were not quite right.

But he couldn't take care of these in a short time. As the day of commercial shooting approached, the gossip on the Internet intensified.

Lu Changming's fans always love to make trouble. In a very short period of time, the news that Lu Changming is going to endorse QAQ has spread to every corner of the Internet. Even if there is no official announcement, it has become a tacit fact.

Sand sculpture netizens gather in the comment area of ​​QAQ Weibo every day to rant, arrange Lu Changming crazily, and spontaneously top it several times just for hot searches.

[Isn’t it, Sir, why hold back such a big move for so long?]

[Don't startle the snake, let's pretend we don't know]

["About Lu Changming Endorsing Condoms in order to pretend that he is not a virgin"]

[Concubine Lu is stupid but beautiful, I bought it]

[QAQ: I'll be sad if anyone doesn't buy it, OK? ]

Originally, Chi Ji planned to wait until the commercial was shot before promoting it together, but the netizens have already made such a fuss, and there is really no need to keep covering it.

So, under the attention of everyone, QAQ finally held back the big move and officially posted an official announcement on Weibo.

@QUEENANDQUELLER:

Your eyes are icebergs and clear pools, and your breath is the red flames of volcanoes.

Follow the light, be close to the light, be the light.

I love you as everyone knows. @Lu Changming

丨Forward丨Comment丨Like丨

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[Lu Short Ming: Well said, I understand the applause, but this guy’s Weibo is @名字应用so there is no name]

[Is there such a possibility, QAQ does not have @ because it does not want to @]

[QAQ: It's still top-notch, isn't this SB...forget it, let's write an atmosphere copywriting to deal with it]

[Haiyan Crispy Heart Candy: Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh! 】

[Here is a hot new fan, the family members come to bully her]

[Don't bully, it should be a fan of QAQ, how can Lu Changming have fans]

[Internet Princess: Put it on the shelves, hurry up, the supermarkets are all sold out, I'm so anxious, can you do it? 】

[Uh... are you in such a hurry (doge)]

[Do you really have nothing to worry about on the Internet? ]

[-Chang Ming Chang Ming-: Picking up QAQ is just a sticker, who is this @? 】

[I don’t know, maybe it’s a new spokesperson]

[Why do you need someone to speak for you, isn’t QAQ beautiful alone?Pay him back]

[Did Lu Changming walk the dog today: Why did I go to so many supermarkets and didn't buy it?Do you use that much?Are there any objects?Involvement before the official announcement, right? ? 】

[Who told you to grab concert tickets so quickly?I bought ten boxes, and I will kill you all]

[Just buy it, if you don’t have a partner, just blow it up like a balloon and kill you all]

[Kiss Little Rabbit: A pure passerby, so this is the legendary one-pink-top-ten-black?Up posture]

[What powder?Don't bury people here, no one is following him, we just really need condoms]

[don't cue]

[Lu Changming's sweetness is too much: I have bought it, the country has not allocated anyone, and quickly arrange for your spokesperson to come and try it with me]

[Did you have this symptom just today, or has it always been there? ]

[Another crazy one, inform the doctor, prepare for surgery]

[Abandoning the dark and turning to the bright_: I went to the supermarkets all over the street and couldn't buy a single box. Is there such a small amount of goods that are purely hand-woven? 】

[Keep urging, won't QAQ be tired?Don't rush, okay? ]

[Yes, let the spokesperson go to work in the factory, don't let him think that he can make money lying down]

……

As soon as the Weibo was posted, fans and netizens flocked in, which saved Chi Ji a lot of money to buy trending searches.

The pre-sale page on the official website has been opened, and the factory has also increased the speed of the assembly line. Although it is still a bit slower than the speed of sales, it will be able to catch up with extra work.

Chi Ji observed the increasing orders, and soon began to consider expanding the production scale.

QAQ's two factories originally had their own division of labor. The eastern part mainly produces condoms, while the southern part also guarantees several types of adult bedding and sex toys in addition to condoms.

Since condoms are a product that mainly focuses on marketing, and after the news of Lu Changming's endorsement was made public, the order immediately exploded to the point where the supply exceeded demand, and the supply of condoms both online and offline was very tight.After careful consideration, Chi Ji made a decision to cancel the operation of the remaining projects in the southern factory, and purchased machines to build a condom assembly line for production.

In this way, the efficiency is not only a little bit higher.

As for those projects that have been withdrawn, they are directly handed over to the foundry, which saves time and effort, not to mention that it will not cost much.

As the day-to-day operation continues, the growth of QAQ's incoming and outgoing orders has gradually expanded to a number that may not have been achieved in the past year. The blood pressure of the financial department fluctuates. Every time I see the data in the computer, I feel like Had a gorgeous daydream.

Just an official announcement, the benefits brought by this cooperation are so high that Chi Ji has never imagined.

The reports in various professional fields reminded him of the amazing commercial value of Lu Changming.

No wonder Yuan Yuan and Yu Yan took so much effort to please them, they didn't hesitate to use their two-year-old biological daughter to have a relationship with Lu Changming.

This product is simply a walking ATM, who would have trouble with money.

After a busy morning, Chi Ji finally got away from the complicated work. He closed the last document in front of him and put it aside. When he took a deep breath to relax his nerves and muscles, he caught a glimpse of half lying on the sofa in his office drinking coffee leisurely. Lu Changming, who looked like he was about to fart.

"Lu Changming, do you really have no other job?" Chi Ji asked him from behind the computer.

"Ah? Yes?" Lu Changming raised his head, put down his cup and stretched lazily, "Aren't I going to live broadcast later?"

"Except for the live broadcast?" Chi Ji expressed his incomprehension, "Don't celebrities need to catch up with announcements to maintain their popularity? You've been idle at home for many days and haven't done anything."

Lu Changming turned pale with shock, and sat up from the sofa in a jerk: "Ah? Are you disgusting me for being lazy?"

Chi Ji helped his forehead helplessly: "No, I'm just curious about how you keep your popularity without doing anything."

"Oh, that's right."

Hearing what he said, Lu Changming breathed a sigh of relief in a false alarm, stood up and walked to Chi Ji's side, leaning on the desk with his hands folded, and said: "I was born as a singer, and I have a few popular songs to maintain the basic set. I used to In the dramas I filmed, I also sang an episode or opening and ending songs. Even if I watch these dramas at different times, not only will the people who see me hear my songs, so there is a link A virtuous circle. For example, if you suddenly like the character I play or the song I sing in it while watching a drama, you will inevitably come to me along the way, right? So why do so many people have to squeeze out? This is the reason, a good work can be embraced for a lifetime. What's more, a movie I filmed last year will be aired soon."

Lu Changming stripped everything away and explained it in such detail that Chi Ji could easily understand it.

He has never had time to spare time to watch Lu Changming's drama, but he has listened to his songs.

Lu Changming is born with a good voice that God enjoys eating. When he sings, his voice is clear and hoarse. The style of his songs is basically a slow-paced lyrical song. It's easy to resonate.

Chi Ji has never been in the habit of listening to music. At the beginning, he bought a bluetooth headset just to listen to Lu Changming's song.

Chi Ji has heard every song in the player with the suffix of Lu Changming, whether it is solo or chorus, original sound or live.

However, he never dared to listen to it a second time.

The reason is actually very simple. When a person touches something and realizes that it is a kind of poison to him, no matter how much he likes it, the subconscious will never get close to it.

Lu Changming, who was immersed in the music, almost crushed all the affection into his bone marrow.

Chi Ji couldn't resist the menacing, tenderness that was so poisonous that his throat was sealed with blood.

Seeing the "music, Lu Changming, lyrics: Lu Changming" behind each song, Chi Ji knew that it was no accident that this person became popular today.

He has this ability.

"If you say that, I understand." Chi Ji nodded calmly, took a sip of the coffee in hand, "Then you should have been quite busy before, and I may have happened to catch up with you when you were relatively free."

Hearing what he said, Lu Changming grinned silently.

How can there be such a coincidence.

It's not because someone is willing to come back from the United States that he is not busy.

Chi Ji looked at the scenery outside the window, enjoying the rare leisure time without saying a word, Lu Changming didn't speak, just stood beside him leaning on the table and watched the human fireworks downstairs together, the traffic was busy.

After a while, there was a knock on the office door.

Zhai Ying opened the door and walked in, saying that the live broadcast room has been debugged and is waiting for Lu Changming to pass.

In fact, today, the product promotion effect has far exceeded Chi Ji's initial expectations. If he had known about the official announcement, he would have achieved this level. Chi Ji felt that there was no need to shoot commercials.

There is no need for a live broadcast at all.

The product types are displayed here, and they are not common makeup, lipstick or clothes and snacks. To put it bluntly, it is really difficult to be elegant.

Selling condoms in front of the camera in front of millions of netizens, Chi Ji was embarrassed to death just thinking about it.

However, Lu Changming has always insisted on live streaming, and netizens and fans have also expressed their strong wishes. Chi Ji hesitated for a long time, and finally agreed.

When Lu Changming heard that the live broadcast had started, his eyes lit up instantly, and he looked at Chi Ji happily: "Come on, come with me!"

Chi Ji leaned back tactically: "What am I going to do, you go by yourself."

Lu Changming was taken aback, and then clapped his hands: "Hey, what are you thinking, I didn't ask you to live broadcast with me, why don't you just watch it outside the camera, the supervisor can always do it?"

After speaking behind, Chi Ji thought about it.

It's not impossible, anyway, if you don't show your face, the live broadcast can't be edited in real time after all, and if Lu Changming says something that shouldn't be said, he can still unplug the network cable in time.

Thinking of this, Chi Ji stood up from his office chair.

"Let's go."

There is no professional live broadcast room in QAQ company, the employees found a vacant conference room and simply arranged it, but it looks good.

When Chi Ji arrived with Lu Changming, the live broadcast had already started. Qin Manman, the representative of employee appearance, was repeating to the camera over and over again. After the scene, Lu Changming rushed over impatiently.

Seeing him coming, Qin Manman quickly gave up his seat.

The moment Lu Changming sat down in front of the camera, the number of real-time viewers in the upper right corner of the live broadcast room increased exponentially, and the barrage began to scroll like crazy.

[The anchor introduces the product]

[Will wearing this thing affect my driving a Ferrari with one hand? 】

[How long can it be cooked in the air fryer? 】

[Can I use it if I am a woman? 】

[Syria free shipping?Can the anchor deliver it to me personally?Take an AK47 on the road]

[Can sensitive skin be used? 】

[What is this, the host will show you how to use it]

The author has something to say:

Chi Ji: Take me back to America, right now.