Raising Dragons in Hollywood

The Kerry Brothers are different from many filmmakers in Hollywood.

As a former music producer, they are tall and handsome, they pay attention to their image, they are good at speaking, they always wear high-end suits, and they drive extended Rolls-Royce. However, these are nothing, the point is...

They are very good at inciting people.

For example, Rosie, Sammy, and Mikey, when they learned that their savings may be less than $100 million, they all showed shocked expressions together and started saying things like 'you deserve more' and 'as long as you work with us , luxury cars, villas, champagne...everything, everything will be owned'.

This is a common trick among music producers.

In order to sign and win over musicians who may become cash cows in the future, they often do everything they can, and they can make countless promises that will not be fulfilled in the future.

Even knowing it's all fake.

Born in a small businessman's family, Rossi, who yearned for a rich life, was almost bewildered by these ecstasy soups, and couldn't figure out who she was.

Michelon almost believed it.

Especially when Brother Kerry said 'we will give you what you want', he almost wanted to ask 'can I have a box of gold bricks'.

Only Sammy didn't bother to listen to their nonsense.

He's probably one of the toughest guys in the world to deal with.

No shortage of money, no picture name, only want to slay the dragon.

Unless someone can cut him a dragon immediately, otherwise, it will be difficult for him to be moved by anything.

So, facing the various benefits promised by the Kerry brothers...

He threw out the contract without blinking an eye, and asked the lawyer to help him see if there were any problems one by one, and he was ready to sign the contract if there was no problem.

The Kerry brothers immediately realized that the short director with a round face in front of him was not a fool.

So, they changed their attitudes, and stopped drawing big cakes, but seriously discussed the copyright of "Snake Trouble".

In this way, the next development will be relatively smooth.

Both parties have sincerity, one party is not short of money, and the other party is also sincere to sell, the negotiation process is very fast.

only……

In the contract, the Kerry brothers put forward a condition of 'cooperating with publicity when necessary'.

Sammy, who has always considered himself a behind-the-scenes worker, doesn't like this one very much.

The Kerry brothers offered a high price, and they were very polite throughout the whole process. Considering that it was his own movie after all, he agreed.

However, this is the contract he regrets the most.

In Sammy's imagination, the so-called "cooperation with publicity" should be to hold a fan meeting, or take the actors on the red carpet like the premiere, say a few nonsense to the audience, and it's over.

But what I never expected was that the Kerry brothers were really ingenious in promoting this aspect.

In order to hype, they directly exposed the black history of director Sami: [The new director made a poster of a fictional beauty snake in order to promote the film, and the premiere of the film festival was brutally beaten by the audience. ]

Sammy was furious: I didn't get beaten because I didn't have me!

It stunned him.

Not only because of the damage to their own image, but also because such propaganda is useless and very amateurish.

Do people go to the cinema to watch a movie because the director is 'beaten up'?

Obviously not, right?

But this kind of operation is understandable when you think about it carefully.

As mentioned before, the mind-set of the twins is stuck in the music business...

Although musicians rely on music to gain a foothold, most of them have a huge fan base due to their frequent live stage performances.

Therefore, as a music producer who is good at marketing music, it often hypes up the gossip of musicians before the release of the record. record.

But movies are different.

No matter how lively the news produced by actors or directors is, the focus of most people's attention will always be movies.

If the film itself is not good, let alone the director was beaten.

Even if the director is killed, people will not step into the cinema.

To save their films (by no means to stop them from ruining their image).

For the first time in his life, Sammy was bothering to think about something other than the movie.

He ran to the Kerry brothers and asked aggressively, "Who did your marketing plan?"

Little Kerry was the better tempered of the brothers.

He was the first to greet him, pretending to be silly and showing a smile: "What? What happened? Don't worry, sit down and talk slowly."

But Sammy didn't want to mess around with him at all.

He cut to the chase and said, "Fire him immediately! Your propaganda plan is a piece of shit!"

"I understand your feelings, but this is a necessary measure for movie promotion." At this time, Da Keli couldn't help but speak from the side.

He and Kerry had the exact same face, showing diametrically opposite expressions, not only did not smile at all, but also looked very serious and indifferent: "Everything is for the promotion of the film, if such news displeases you, I can apologize, but I will never change easily."

"The director's news is useless at all, I'm just behind the scenes." Sammy couldn't help shouting angrily.

"But now there is no other news to hype, or, the heroine and the hero have a love affair? Please, the actors in your movie are too famous, even if they love each other because of the drama, no one pays attention. It's not as good as ours News, film festivals, directors, being beaten up by the audience, don't you think it's funny?" Little Kerry continued to explain with a smile on his face very lively.

"But it's not interesting here at all."

Sammy emphasized angrily: "And, I was not beaten!"

But the Kerry brothers are all indifferent.

Big Kerry didn't want to talk any more at all, with an expression of 'you are making trouble for no reason'.

Little Kerry has a relatively better temper, and he is still patiently comforting: "Don't be angry, don't be angry, everything is for the movie. The movie is a big hit, and we make money together. And what's the matter if you are beaten violently? If the movie can become a hit, you It doesn't matter if you beat me up once."

"You really don't understand anything!" Sammy felt very breathless. .

Then, he only hesitated for a few seconds about whether to 'come up with a bad idea'. In the end, the thought of 'don't want his black history to continue' prevailed: "I repeat, the director is just behind the scenes, people I don't pay attention to the director's issue at all, maybe someone will walk into the movie theater out of curiosity, but with this level of news, the promotion of the film is simply not enough."

"What? Do you know how to advertise?"

There was a look of contempt on Da Kerry's face, but it was well concealed.

"Then what suggestion do you have, Director Sammy?" Little Kerry smiled, but his tone seemed to be teasing a child.

He deliberately emphasized the word 'director' to imply that Sammy 'you are a director, not some professional publicity', and then asked kindly: "Can you stand in the perspective of a director, give us some Any good advice?"

As a result, Sammy said very bluntly: "Of course I have suggestions, movie promotion, I dare not understand everything, but I understand better than you."

Now, the Kerry brothers all laughed.

They looked at the round-faced short director with great interest, as if they were saying: 'Know propaganda?Are you joking?Why do you speak such wild words? '

But Sammy was quick to offer a plan.

This plan shocked the two brothers instantly.

Sammy told them: "You can pay to find some people to oppose the release of this film."

Brother Kerry was surprised: "Are we crazy? Why pay someone to oppose us?"

Sammy didn't bother to explain to them in detail.

Next, he said to himself: "You can find some people to pretend to be moral defenders, protesting the film's extremism, and there are too many violent and bloody scenes; find some people from the Animal Protection Association to protest the film's destructiveness. The harm of snakes. In short, we must find more people, go to TV stations, newspapers, streets, alleys, wherever you want, and protest with fierce words... Try to sit down and let everyone know that there is a movie that will be released recently. It's out, but it's being backlashed!"

Brother Kerry's eyes brightened the more he listened.

Apparently, they have quickly realized the beauty of this publicity path.

Human beings are like this, the more forbidden the more they want!

If some exaggerated gossip is produced, it will definitely have a magical publicity effect.

So, the Kerry brothers spent a lot of money to buy time slots on the TV station, and hired people to curse the movie "Snake Trouble".

But what makes Sammy hate it to death is...the brothers are so shameless!

Even though they provided them with such a 'good' publicity strategy, they still didn't let him go.

The person they hired said righteously on the TV screen: [I am a citizen of the United States. Here, I want to firmly protest the release of a bloody and garbage movie "Snake Plague".Without a doubt, it is one of the worst and sensationalized anti-humanity films ever made.In this film, monsters actually look tougher than humans, and the ultimate winner is also a monster.What's the point?And, are monsters more noble than humans?After watching this movie, anyone will feel angry to beat up the director. In fact, the audience on the day of the premiere did so...]

——As long as it is a human being, it will be angry to beat the director.

——The audience on the day of the premiere did exactly that...

Sammy was so angry: MMP!

advertise what...

I understand the reason!

But why do you have to mention the fake news that I was 'beaten'!

However, the person on the TV (receiving money to do things) couldn't feel the anger of the little director in front of the TV at all.

He continued to speak (promote) dedicatedly: [It can be seen from this, how low-level taste this film is.Therefore, I propose that before this film is released, everyone should strongly boycott it, and prohibit this kind of rubbish and boring film from polluting the minds and brains of our people. ]

The audience in front of the TV was excited: "Wow, beating the director violently, polluting the mind and brain, anti-humanity... so cool?"

"Why on earth am I being troubled and thankless to help these two idiot brothers want to promote the plan?"

Sammy couldn't figure it out: "After doing this, people who know that I was 'beaten'——there are more fucking people!"