Jiang Lihai's blood was boiling.
He pulled the two people behind him forward.
"Boss, let me introduce you."
"Wang Feng, 30 years old this year, very motivated, has been busy with the company's affairs recently, and has a set of management skills. The key point is that after studying with the engineers of Party B in the past few days, he knows all aspects of our factory very well. I want to temporarily promote him to be the head of the filling workshop, specifically responsible for the two filling workshops."
"Our filling workshop is a fully automated assembly line, and not many employees are needed. I have obtained the contact information of many labor agencies in Wei County. We can temporarily recruit some labor workers, and then set up a special human resources department for internal training and external recruitment after the company is improved."
"This is Zhao Qi, 28 years old, professional sales, who has been in charge of the market and sales department recently. He works hard and is very proactive. He has conducted a lot of market research. It's just a pity that it is obvious that those researches are not used."
The two were a little nervous. If it was before, they had their own confidence. If they were not allowed to stay here, they would find another place to stay.
But now it is different. The opportunity to rise to prominence is right before my eyes. If I can't grasp it, I will miss the most important opportunity in my life.
I was about to show off.
Who knew that Chen Yang waved his hand and said, "I believe they can do it well. The core issue now is the name of our product, the packaging design, and the pricing. You can speak freely about this and share your opinions."
"The cost of this thing..." Jiang Lihai hesitated.
Chen Yang thought about it and didn't say it directly, but said, "It needs to be stored at low temperature. It's okay in winter. Now it's summer. The storage time at room temperature depends entirely on the weather. So let's not talk about the production cost, the storage cost itself is not low."
"What is your pricing intention, boss?" Jiang Lihai asked.
"If it were you, how much would you not feel sorry for a bottle?" Chen Yang asked back.
"If it were me, to be honest, with such a magical effect, I would definitely buy it often at fifty yuan a bottle, but if the price is too high, I won't buy it. It's not that it's not worth it, but that I can't afford it."
"For me, thirty?"
"Thirty is too cheap. A cup of coffee on the market costs more than thirty."
"So I don't drink coffee."
"Oh, this!"
Everyone was talking about it, and Chen Yang could see that they all thought the product was worth it, but because of their own consumption level, they limited the price.
In general, the product is good, but if you buy it often, you can't afford it.
In other words, it's difficult to set the price of this product. For the poor, ten yuan is expensive, but for the rich, it won't be expensive even if it's sold for thousands.
Generally speaking, the solution to this situation is also simple, just divide the target audience.
But this thing is different from the previous situation. The target audience of this thing is the entire market.
"What about you? What do you think?" Chen Yang looked at Lu Wangshu.
Lu Wangshu thought for a moment and said, "I think you are overthinking. There is no need to study pricing and packaging separately. I have two solutions. First, medium cup, large cup, extra large cup, and super large cup. Just set different prices. Just like you said, no matter how much you drink, the effect is almost the same, so there is no need to unify the packaging."
"This is a good idea!" Everyone's eyes lit up.
"What about the second idea?" Chen Yang asked.
"The second idea is simpler!"
Lu Wangshu said a little embarrassedly: "You should have been vaccinated, right? The small glass bottle that holds the vaccine, which opens when you break it, just like the style of a rifle bullet, is called an ampoule bottle. The capacity of a bottle is generally 1-25 ml. I think that packaging is good. Of course, the glass one needs to be fire-sealed, which is obviously not suitable for us, but it has plastic ones. We can buy some of those machines and directly realize the three-in-one of blowing, filling and sealing. As far as I know, that thing itself is aseptic filling, which not only saves money and trouble, but also allows for better pricing!"
Stunned!
The whole audience was stunned.
Everyone looked at Lu Wangshu in shock.
"Dark!"
Jiang Lihai applauded in admiration, saying: "Why didn't I think of that? We sell the effect, not the water itself, so the amount of water in a bottle is meaningless, the effect is the meaning. According to Assistant Lu, a bottle is at most 25 ml, and a normal bottle of mineral water is 500 ml. It can be divided into 20 bottles to sell. Even if a bottle sells for 30 yuan, it is 600 yuan."
"Genius!"
Chen Yang also gave a thumbs up and said: "Lu Wangshu, I didn't expect you to be a genius. It's really unfair for you to work in finance. You should be a profiteer. This method is good. It solves both pricing and packaging. Work hard and wait for me to get rich.I will give you a big red envelope."
"Is the filling equipment that has been prepared wasted?" Chen Yang asked again.
"No!"
At this time, Wang Feng, who was in charge of the workshop, took over and said, "Boss, because the final packaging has not been determined, part of the filling equipment has not been formally assembled. Now there is only a filling port on it. We can contact the second party company and add money for modification."
"How long will it take?" Chen Yang asked.
"It is impossible to be sure, but the other party's company has undertaken modification business and is very familiar with this aspect. If we expedite it, it should not exceed three days. They haven't left yet. I can go and consult now."
"Go quickly!"
"Yes! "
Wang Feng ran away in a hurry.
Everyone praised Lu Wangshu, and the little girl blushed.
Zhao Qi, who was in charge of sales, was the only one who was confused.
He had thought of all kinds of sales methods and packaging. Whether the packaging design was very good or very rustic, he had a plan, but he had never thought about how to sell the product packaged in a small medicine bottle.
Think about it again. This thing can only be stored at low temperatures.
Think about the ridiculous price of this thing.
It is impossible to sell it on the shelves in normal supermarkets. It can only be put in the freezer?
And this thing seems to be sold only to young people at first?
Normal young people don't seem to buy it.
Only drunk people will?
Want to open up the market If so, it seems that there is only... a bar? A nightclub?
Zhao Qi has already thought of the dark nightclub, with crazy music roaring, men and women hugging and singing and dancing.
And he led people to hide in the dark corner.
'Brother, good stuff, want one? '
He shuddered violently.
No, it's too scary.
Isn't this still a contraband?
Will he be caught?
He was uneasy, but no one around cared about his opinion. Chen Yang and others had already started discussing the name of the product.
"If it is a large bottle, you can give it many styles of names, such as some Chinese style similar to some tea, some sci-fi similar to some electrolyte water, but for this small medicine bottle, what name should be given?"
Everyone was distressed.
Lu Wangshu had just been praised and had a strong desire to perform. He said: "I think biological energy is very good. It is both sci-fi and simple, which can make people imagine and easier to remember."
"It's interesting. "
Chen Yang pondered for a while and nodded.
Jiang Lihai thought about it and said, "What category do we have? Health products? Mineral water? They don't match. The former involves false propaganda, and the latter, this kind of packaging is just funny."
"Then add a few more words!"
Chen Yang thought for a while and said, "Just call it bioenergy injection, which can be taken orally!"
Ah, this...
"It involves false propaganda, boss!" Jiang Lihai held his forehead and said, "Injection is for medical use, and we are just mineral water."
"You are wrong!" Lu Wangshu's eyes lit up and said, "The name is injection, which does not mean it must be a drug. Ours is sterile packaging and fully meets the injection standards. If someone doesn't like to drink it and insists on injection, you can't stop it. Although there is suspicion of misleading, no one will care as long as nothing goes wrong."
Beside him, Zhao Qi, who was in charge of sales, trembled.
He felt that everything was developing in the direction of his fantasy.
He will definitely be caught, right?
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