Super Tycoon
Six hundred and seventieth IX President Difficulty
After Duan Yongping listened to Xiao Wang's words, he asked the secretary to send Xiao Wang out, and sat on the chair to worry.
Many people are envious of him being the president of Zhiduoxing Group. He has much more power and salary, and he can fully represent Zhiduoxing Group when he goes out.
But this position is not so easy to sit on. The main reason is that Zhuyu is in front, and he can't perform too badly.
When Zhang Yang became the president, the company's various industries developed rapidly, and the game industry jumped to the top of the industry, and was able to guarantee more than 50% of the market share.
If he comes to take over as president, he can't let the share drop, right? Not only can't it go down, it should go up again.
But already this share, it is too difficult to increase it.
Nintendo's two consecutive video game consoles have lost market share due to late release and poor product sales, but even though NGC only sold more than 20 million units, Nintendo still made money.
This time Nintendo has already made preparations, so the new generation ii must be fully prepared, and the sales will definitely not be bad.
The same is true for Sega Bandai. The praise rate of Super Uranus has increased a lot in the later stage. This time, Neptune will definitely have some breakthroughs. With some interesting series of games, sales will not be so low.
As for Sunny, ps3 must have almost been developed, and pso, which has always been the biggest competitor of Zhiduoxing, has many design concepts that coincide with each other, for example, it can be used as a dvd player.
Duan Yongping has already made a prediction for the sales of these game consoles in his heart. Judging from Suony's previous performance, it can sell at least 70 to 80 million units, and Nintendo and Sega Bandai must have performed better than before. Why should a family sell 50 million units?
In other words, Zhiduoxing's g3 needs to sell at least 180 million units to achieve a 50% market share, which is too difficult.
Although the chairman said that the sales period of this generation of game consoles will be longer, because there will be no obvious jump in technology in the short term.
However, in order to ensure market share, not only should the initial sales be good, but the word-of-mouth must also be stable in the later stage, and some upgrades should also be considered for the product.
Fortunately, the chairman did not impose restrictions on advertising, etc., and also supported his low-price sales strategy. Then, with a good price and intensive advertising, it is not difficult to get a good sales result in the early stage.
It is impossible to go on the market earlier than Neptune, but pre-sales can be started when Neptune is launched, so as to grab Neptune's market share.
In fact, it's not just Zhiduoxing who will do this. When Neptune goes public, Nintendo and Sunny will definitely promote it, which will affect the sales of Neptune.
After Microsoft takes control of Sega Bandai, it must make a difference. He and Zhang Yang have the same idea. This time, Sega Bandai must not be underestimated.
It seems that we need to hold a meeting with Li Junsheng, Zhao Mingsheng and others to determine the retail price of g3, and also to calculate, according to this retail price, how much they will lose every time they sell one this year, and how many copies of the game will they need to sell to return? Book.
Especially their products provide 20g hard disk,
It allows players to download games directly from the official website of Zhiduoxing, without having to go to some shopping malls or game stores to buy CDs.
This will lead to a decline in the profits of those retailers, and they will want higher profits when they sell your hardware products.
Downloading games from the Internet is an additional sales channel for game production and distribution companies, and their products will sell better. But for those retailers, it is equivalent to one more competitor, and it is still a very strong competitor.
Fortunately, not only Zhiduoxing did this, but also the other three game console manufacturers. They also used this method to narrow the gap between sales channels.
Just building a website is not so easy. Zhiduoxing was the first to do it, and Nintendo and Sunny also started to explore it very early, but Microsoft has the best related technology and the fastest development speed.
Fortunately, Zhiduoxing still has a killer feature, which is the online sales channels of game consoles, such as Amazon.
This company is developing faster and faster now. Because of Zhang Yang's investment, it has started sales related to game products very early.
Although the products of other manufacturers are also sold on the above, when you search for games, the first thing recommended to you is the related products of Zhiduoxing.
Zhang Yang told Duan Yongping that in the future, online sales channels will become more and more important. Many people can buy what they want without leaving home, so we must pay attention to this aspect.
It's not like before, trying desperately to expand sales channels to some small places. The cost is not low, but the effect is not very good. There will be no need for this in the future.
Only physical stores are kept in big cities, and most of the others are combined with after-sales stores, and the number will gradually decrease.
Of course, the sales of hardware such as game consoles are still dominated by physical stores. After all, the Internet is not developed enough, the number of users is not enough, and the logistics is not good enough, but all these are improving.
Duan Yongping remembers that the investment company under the Zhiduoxing Group seems to have invested in several domestic logistics companies, and they are all developing well now.
Even if the development of each company is mediocre, Zhiduoxing can integrate those companies to form a very powerful logistics network and guarantee to make money.
After drawing a key symbol on the g3 project, Duan Yongping leaned back on the chair. Fortunately, this one is more difficult, and the others are not bad.
Handheld sales are still the best, followed by Nintendo. Of the four manufacturers, only two of them can make money, and the other two will definitely lose money.
The sales of repeaters are declining. This is a market factor, not a problem with the operation of Zhiduoxing. It is estimated that in two years time, the production of repeaters will be discontinued. Although there will definitely be people who will buy them, the sales volume is too low, so let them be left to small domestic manufacturers.
The same is true for p3, which is going to be completely discontinued within two years. Now the company is focusing on the production of p4, and the technology is improving rapidly, and joining forces with Wanyan, has suppressed Archos' dominant position in Europe.
In terms of mobile phones, Duan Yongping is proud of it. The company has launched a camera phone, and now its sales and market share are rising. This year, it will firmly occupy the third place in the domestic market and suppress Bird. Even this year is the best year for Bird. .
The re-launched learning machine has also been welcomed by the market, which can be regarded as enhancing Duan Yongping's reputation. No one is better at this product than him.
Everything else is fine, except for the video game console, Duan Yongping is always a little worried, he must not let Zhi Duoxing's dominant position in the game industry be lost from his hands!
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