Technology Empire, I Dominate The Whole World

One of the greatest tragedies in the world is that the enemy you feel is your greatest rival is ready to remove you from the list of rivals.

More than ten days after the launch of Mathis NW1, Kazuo Koizumi slumped on the boss chair, and Jiro Nakai stood in front of him with his hands down.

If you look closely, you will find that his lowered hands are trembling slightly.

Obviously, Nakai Jiro was extremely nervous at this time.

"One tenth, our sales king doesn't even have one tenth of Huami's Q1 sales?"

Staring at a sales statistics report in front of him with a dull gaze, Kazuo Koizumi murmured in a daze.

In his prediction, NW1, which has a slightly higher technology than Huaxing D1 and a lower actual price, even if it is suspected of plagiarism, its sales volume must be at least half of that of Huaxing D1.

But now the freshly released sales statistics slapped him in the face.

Many times, many things in the world are not really possible as you think.

"Yes, this is the latest statistical report, and there will be no mistakes." China Erlang answered bravely.

If he doesn't speak, he will suffer a bigger growl.

In fact, in the heart of Jiro Nakai, NW1 has such a sales volume, which is considered a high profile.

If the price is not lower than Huaxing by 50 US dollars, the profit margin for dealers is higher, otherwise, even this sales volume will not be achieved.

And as the popularity of new product releases passes, this sales volume is declining rapidly.

There are only so many people who are greedy for cheap, if there is no promotion, who would pay the same price as the genuine one to buy a "premium product".

Whether it is Jiro Nakaju or Kazuo Koizumi, they all understand this.

It's just that Kazuo Koizumi was fascinated by the authorities, or he was blinded by the hatred for Xu Ye, and he didn't want to wake up at all at this time.

"So, what do we do next?"

Kazuo Koizumi, who came back to his senses, was not prepared to admit defeat right now.

In his opinion, NW1 is so good, there must be a chance to turn defeat into victory, but he hasn't found it yet.

"My subordinates believe that the only way for NW1 to increase sales is to increase discounts, avoid direct competition with Huaxing D1, and sell more products to users who cannot afford Huaxing D1."

"After all, the fruit company's products will be on the market soon, and the products of other companies will not be much slower. There is not much time left for Mathis."

Even if he knew that he would probably be reprimanded more severely by Kazuo Koizumi after he said these words, but Jiro Nakai, who didn't want to be kicked away by Kazuo Koizumi, had to show enough value.

Kazuo Koizumi, who was about to be furious after hearing Nakai Jiro's words, fell into deep thought when he heard his next words.

After a while, when Erlang Nakaju was so nervous that he broke out in a cold sweat, Kazuo Koizumi said slowly: "You mean that we should develop the low-end market instead of competing with Huaxing in the high-end market?"

Kazuo Koizumi is not a fool, how can he not understand that Mathis is in a very dangerous situation at this time, and it can be called a wolf in the front and a wolf in the back.

The tiger of Huaxing, as it turns out, Mathis is obviously not an opponent.

Now that the tiger is not defeated, the pack of wolves behind will soon come after him.

The choice for Mathis is to continue to grab the delicacies guarded by the tiger, or to eat the "rotten meat" that the tiger despises before the wolves arrive.

Let's eat first, and then watch the wolves and tigers fight, and then see if there is a chance to eat the fat guarded by tigers.

Perhaps for others, it is a very simple choice.

But for Kazuo Koizumi, who had a grudge with Xu Ye, it made him fall into a tangle.

"That's right, taking advantage of the huge gap in the middle and low-end market, if we act decisively, we may occupy a large part of the market."

Nowhere could it be seen that Kazuo Koizumi was moved and hesitated, and Jiro Nakai, who was relieved in his heart, quickly added a fire.

He has been thinking about this question for several days.

Fighting, since you can't win, you can only turn to the road of survival.

Otherwise, after the release of new products from other companies, their Mathis will really die without a place to bury them.

Even the weakest fruit company among them is not something that Mathis can directly compete with.

If the MP3 project that Mathis invested heavily in research and development fails in the end, it can be said that Mathis will be hurt.

"What you said is very reasonable, but if we lower the price again, will the previous consumers be willing?"

It may be that he was attracted by the previous (money) scene described by Erlang Nakai, or he was getting used to losing at the hands of Xu Ye.

Kazuo Koizumi struggled for a while and made the same decision as before: this time I will bypass you, wait and see next time!

"It's not a big problem. Mathis doesn't have many existing customers. We can compensate them with some coupons, so we can increase sales."

Regarding Kazuo Koizumi's concern, Jiro Nakai has long considered it.

In his opinion, most of the consumers who choose the NW1 imitation product for the $50 discount are greedy for small things.

Such a person, with a little compensation, no one will make a fuss.

"Well, you hurry up and lead someone to come up with a detailed plan. Next, we must be quick."

"When other companies are going to compete with Huaxing, we try to occupy as many low-end markets as possible."

I have to say that Kazuo Koizumi is also a smart person, he can't do anything when he sees things, and he immediately has the courage to do it himself, and even starts to implement it immediately after making up his mind.

This is also the fundamental reason why, when he was in college, he was able to fight back and forth with Xu Ye for so long.

Even Kazuo Koizumi vaguely guessed that the mid-to-low end road is very likely to be the one that Xu Ye wants him to take.

But even if you can guess it, what's the use?

Unless he has the determination to go all out and let Mathis go, and keep fighting with Huaxing.

Obviously impossible, Kazuo Koizumi has his own concerns.

Just when Kazuo Koizumi made up his mind to take the low-end road, the headquarters of the fruit company was thousands of miles away.

"Mr. Jobs, is the price of $399 too high?"

Faced with Jobs' pricing of the product, Fard reminded him with some lack of confidence.

"No, fruit products will never take the cheap route. Do you think our products are not as good as Mathis's copied product?"

Jobs shook his head when he heard Fylder's proposal.

In terms of design, he compromised, "In the end, it still didn't break away from the shadow of Huami 01.

The system support is also a compromise. Like Huaxing D1, it supports three major operating systems.

Otherwise, according to his idea, fruit products and operating systems that support fruit will do.

In terms of the final price, Jobs was unwilling to compromise.

How can the proud fruit company lower the price than its competitors? In that case, doesn't it mean that the fruit M1 is not as good as the other party's products.

"Of course not, then, is there any discount for our first release?"

Seeing Jobs' firm tone, Fard shrugged and asked a question.

As the "father" of Fruit M1, Fard still hopes that Fruit M1 will be a big hit.

In this way, even if you don't stay in the fruit company in the future, it is still a good achievement.

"No, just like Huaxing, selling at the original price, I won't learn from damn Mathis, that's a shameless thief!"

Hearing this, Imbers shook his head even faster than before.

Learning from Huaxing, it can barely be said that Huaxing is the pioneer of the real commercialization of MP3.

Everyone is learning from Huaxing, and if you have learned it, you won’t be ashamed to say it.

And let Jobs learn from Mathis's behavior of selling high prices but actually selling them at low prices. How shameless is the fruit?

"You are the BOSS, what you say counts, I have no objection.

Fylde shrugged again, with the look of you winning.

Anyway, there are still quite a lot of loyal fans of the fruit, and it will definitely not be as bleak as Mathis's sales.

You know, one percent is less than one-tenth!

Some things, in the beautiful country, as long as there is money, it is not a secret at all.

Next, the two discussed for a while, and set a time for the fruit company to hold a global press conference.

I have to say, if there is one, there are two.

Huaxing has held a press conference in China, and Kazuo Koizumi is about to hold a global press conference. The fruit that is not to be outdone, of course, the price cannot be lowered.

After a few days.

"Mr. Xu, you are amazing!"

Early in the morning, Li Dafu came to Xu Ye's office excitedly, with an expression of admiration.

"What happy event happened to make you so happy, let's hear it."

Seeing his performance, Xu Ye knew it was a good thing, and asked with a smile.

"Mathis has lowered the price (the money is good), it seems that they are ready to embark on the low-end road arranged by Mr. Xu."

Li Dafu said, and took out an introduction picture of Mathis's latest promotion.

To be honest, while he admired Xu Ye, he also had a new understanding of Kazuo Koizumi's decision.

According to their analysis, if Mathis does not adjust the direction in time, the next step is almost a dead end.

"Do you know? Kazuo Koizumi, there is one thing I really admire, that is, he is ruthless. He is ruthless to others, and he is even more ruthless to himself!"

"Their promotional price, $239, is almost cut in half. After deducting the profit for dealers, there is not much left for Mathis."

"But the price is attractive enough to make many people overlook its inconsequential features.

"If Mathis can gain a firm foothold quickly, if nothing goes wrong, Mathis will become a strong competitor in the low-end market."

After reading the preferential information above, Xu Ye had to say with a sigh.

For Kazuo Koizumi, Xu Ye would never belittle him, because for the previous Xu Ye, Kazuo Koizumi was really a big enemy.

It's just that now, the gap between the two sides will only get bigger and bigger!

tie

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