The Best Entertainment Era

Ronan used to be on the other side of the Pacific Ocean, and animated films were all screened on June 1 International Children's Day. However, Americans rarely have the concept of International Children's Day, and naturally there is no such thing as June 1 animated film schedule.

This is a wonderful country. Many international festivals originated in the United States, but most Americans don’t care about festivals, and they may have never heard of them.

In 2001, the United Church, known as the pighead in the White Room, publicly announced that June 3 would be the National Children's Day, but Children's Day was not widely accepted in the United States because of the church and the government's initiative.

Cars North American release schedule is the first weekend in June.

Relativity Entertainment was suggested by Ronan. After preliminary market research, he had high hopes for this animated feature film by Pixar Studios. Since the Oscars, he has been carrying out various promotional and marketing activities continuously, and has joined forces with multiple partners.

After the posters of various characters and several trailers were released, Embassy Pictures cooperated with McDonald's to launch the Lightning McQueen package and the Cars collection card event.

At the same time, various car models, including Lightning McQueen, launched in cooperation with Hasbro, have been launched one after another, winning the favor of many boys.

After gaining a certain momentum, Relativity Entertainment convened the media and car fan groups, and held a number of commemorative activities including but not limited to racing on the famous Highway 66.

This is a country that lives in cars, and the popularity of car culture is far beyond imagination.

The activities on this special highway on Route 66 have attracted a lot of attention.

This is one of the most historic highways in America.

For Americans, Highway 66 is like a mirror, reflecting various historical changes that have taken place in the United States.

During World War II, Highway 66 was once regarded as a military artery for transporting military supplies; at the same time, it is also the mother highway that country singers have always sung, and it has been passed down from generation to generation in the United States until today.

Whether they are Americans or people who have lived in the United States, no matter how much they know about it, they have more or less been blessed by Highway 66. It has a sacred meaning like a totem.

It is undeniable that with the development of the times, Highway 66 began to decline, and the small towns along the way gradually became deserted.

In order to create a super animated series, Relativity Entertainment has invested a lot of resources in Cars far exceeding last year's The Incredibles and Ratatouille which will be released in this holiday season.

On promotional distribution alone, Embassy Pictures has a global budget of $130 million for Cars.

This has fully exceeded the production cost of the film.

Driven by the huge platform of Relativity Entertainment and the complete marketing channels of Embassy Pictures, Cars exploded with huge market vitality before it was released. Various offline peripherals including Lightning McQueen, only in North America In one place, the sales channel affiliated to Relativity Entertainment has more than 15 million US dollars in revenue.

Just in time for the first weekend in June, Embassy Pictures held the premiere of Cars.

In order to fit the plot and atmosphere of the film, the premiere was held in the old pier area of ​​Santa Monica at the end of Highway 66 in the form of an open-air screening.

Although Ronan didn't go, all of the Pixar Five will be there.

Created by Relativity Entertainment, John Lasseter produces and directs this animated feature film.

John Lasseter positions Cars as the most humane Pixar film ever made,

The story itself represents a real experience of most Americans.

What boy hasn't been fascinated by mechanical things? Especially cars.

And John Lasseter has a deeper relationship with this. As the son of a Chevrolet dealer, John Lasseter almost spent his entire childhood in his father's office with car models.

His first official job when he was 16 years old was a part-time job in his father's automobile factory...

To use John Lasseter's deliberately exaggerated words to describe in an interview: The blood in my veins belongs to my animation career; and in my arteries, what flows is gasoline-when they finally converge in my heart The passion that can be generated at this time represents the limit of my life.

As in the past, this is not a work for children. Although it is a CG animation feature film, it adheres to Pixar Studio's concept of films for all ages.

Likewise, similar to past protagonists such as Cowboy Hook, Buzz Lightyear, and Nemo, the characters in the film are markedly flawed.

People without flaws do not exist, and people with flaws may not be unlovable.

Pride, confusion, mutual help, humanity, touch, return, love, and a happy ending with flaws can be described as typical Pixar-style characters and plots.

To a certain extent, Cars is a hybrid road movie with a hint of nostalgic inspirational film. The protagonist Lightning McQueen gained the love of a group of car friends and realized his dream while crossing Route 66. self worth.

While inspiring, this film does not forget to promote the spiritual characteristics of American road movies, that is, free choice and unlimited inner territory. Highway 66 was built in 1926, from Chicago to Southern California, across the Midwest hinterland of the United States , can be described as a material symbol of the pioneering spirit of the United States.

Anthropomorphic car body language and thinking character, the most classic setting is the Burst Teeth trailer, Beetle version flying insects, as well as the cameo appearance of Dumb tractor, Monster Combine, The long-lost innocence of many viewers may be quietly awakened, and they will be immersed in joy, anger, sorrow and joy along with the plot.

Especially Lightning McQueen, who was imprisoned in a small town isolated from the outside world, accepted the baptism of the warmth and warmth of human nature and the inconsistency of the world that he had no time to experience. Friendship can be colored by selfishness; Love makes the head occupied by utilitarianism realize that life can be more beautiful.

When he was dragged back to the real world again, perhaps he truly understood the happiness of letting go.

Although Pixar Studios used several new technologies such as ray tracing in this film, and the story told is also considered excellent, but in all fairness, the quality of Cars can only be regarded as relatively ordinary among the animated feature films that Pixar has released.

After the film was released, the word-of-mouth among the audience was not very good, and the live audience in the theater only scored A-.

In the past, when an animated feature film by Pixar Studios was released, not only the media but film critics brought it to the general audience, all the voices were applauded.

Cars has a poor reputation, and a voice gradually emerged.

Many film critics began to promote this point of view in their columns: After the acquisition of Relativity Entertainment, Pixar Studio, which originally insisted on artistic creation, has been soaked in the business and money of Relativity Entertainment, and it is no longer the previous Pixar Studio. .

This is said, as if the previous Pixar studios were not commercial.

In the eyes of these people, all selectively ignore that the former boss of Pixar Studios and the dictator-like boss was a businessman named Steve Jobs.

Having said that, Cars is indeed a bit rough. For example, the work of environment rendering during the production process takes more than four times faster than rendering The Incredibles.

Even so, the average rendering work for each frame of this film is more than 17 hours!

Complete an hour-and-a-half animated feature film with such a complicated process? It's scary to think about it.

Although the word-of-mouth declined after its release, under the operation of Relativity Entertainment and Embassy Pictures, the box office revenue of Cars still leads the pack.

In the three-day opening weekend in North America, Cars won a box office of 68.87 million US dollars in 4,285 theaters, beating all the films that were also screened in North American theaters, and became the No. 1 box office in North America!

Animated movies have a longer life cycle in theaters, often far exceeding live-action movies. Both Embassy Pictures and Cars have made box office forecasts for Cars, and the results are not much different.

The North American box office of this animated feature film is expected to end up around $260 million.

Of course, compared to the production cost of the film of 120 million US dollars and the global promotion fee of 130 million US dollars, it is impossible for North American box office revenue to recover the cost.

Even forecasting a potential $550 million worldwide gross won't recoup the investment in Cars.

However, whether it is Relativity Entertainment or Embassy Pictures, basically they are not very worried about the cost return and profitability of this animated feature film.

Because compared to the box office of the film, the sales of peripheral products can only be described as extremely hot.

Long before the film was released, under the strong promotion of Relativity Entertainment, various derivatives of Cars have been distributed all over the world. Boys' welcome, it only took three days, just car models and toys of characters such as Lightning McQueen, sold nearly 40 million US dollars in sales in North America.

The combined sales of all related peripheral products in the global market have exceeded 70 million US dollars.

In the past, even for animated films whose sales of derivative products far exceeded the box office, its derivative value was closely related to the film's box office. The derivative value shown by Cars is simply a typical model.

The former Cars was one of Ronan's most impressive animated films. This is not because the film is so exciting and beautiful, but because I heard it from a professional in the film industry during a training session. As of 2011, even if you don't Calculated at the global box office, the Cars series also brought in more than $6 billion for Disney and Pixar.

This film with a mediocre reputation is the one with the highest creation value among all the works of Pixar Studios.