The Best Entertainment Era

When it was released in North America for ten days, the North American box office of Cars was less than 120 million U.S. dollars, but North American peripheral products and several peripheral licenses negotiated quickly have brought Relativity Entertainment more than 100 million U.S. dollars in revenue, and this On the one hand, the cost is extremely low and the profit margin is amazing.

As the film was released overseas, the global box office was less than 200 million U.S. dollars, but the various offline revenues exceeded 200 million U.S. dollars first.

The various peripherals of this animated feature film are sweeping North America and even the entire Western world at an incredible speed.

Of course, it's not the girls who donate generously this time, but the boys.

The surroundings of various cars attracted the attention of the boys and made them unzip their pockets one after another.

This can be regarded as a very peculiar movie in the history of Hollywood. Not long after the movie was released, the sales of derivative products completely surpassed the box office.

Fortunately, under Ronan's decision, the entire Theory of Relativity Entertainment has made preparations in advance, so that the derivative value of an animated film can be maximized.

Unlike previous animated films, where there were always quite a few female consumers, most of the consumers of Cars were men. This was already within the expectations of Embassy Pictures and Relativity Entertainment, both in terms of products and marketing strategies , are also entirely skewed towards men.

If it is said that Disney's princess movie accessories are the girls' favorite, Relativity Entertainment is going to make Cars the boys' favorite movie accessories.

For this reason, Relativity Entertainment and Pixar Studios have made preparations early on. As soon as Cars was released in North America, they began to prepare derivative plays of the film. After all, given the development trend of various peripheral income, the expected profits are too high. Amazing.

This animated feature film creates a world belonging to cars. The first part only shows the tip of the iceberg of this magical car world. There are still too many contents to be discovered. There are too many stories that can happen in the car world. These stories Both will be closely linked to Cars.

In addition, as the most popular toy besides Lightning McQueen, Pixar Studios will produce an independent short film series for the trailer die, just like the Transformers cartoon is for Transformers, the animated short film is aimed at the peripheral market .

As a matter of course, Cars 2 has naturally entered the agenda.

Pixar Studios will draw a team dedicated to the production of this series of sequels.

The income of its animated feature films is also directly related to the project budget of the studio.

Considering that Cars 2 needs to wait for several years to be released, and the sales of peripheral products are bound to slow down gradually after a peak, Ronan decided to ask Pixar Studios to create the Cars.Toon series of animated short films.

This is also in line with Netflix's needs. A Cars TV series cartoon broadcast on Netflix's streaming media platform initially plans to have three seasons, which will run through the three years of waiting for Cars 2 to be released.

Some new characters will definitely appear in these short films, expanding the star lineup of Cars. Ronan also plans to make Cars. Product sales.

In the past, any animation project of Relativity Entertainment, including Peppa Pig, has not enjoyed this kind of treatment.

The revenue growth rate of various offline channels of Cars is too fast, and its explosive power in peripheral derivatives has also surpassed all previous Hollywood animated feature films and even live-action movies.

At present, the film with the highest sales revenue in the world is the Star Wars series.

Limited by the age and the cold reception of Star Wars: A New Hope when it was first released,

The sales of peripheral derivatives of George Lucas's sci-fi masterpiece will certainly not be as good as Cars in the same period after its release.

Another giant movie series with peripheral sales revenue is Harry Potter. Even though Harry Potter and the Sorcerer's Stone was released a few years ago and swept the United Kingdom, the United States and the world, the revenue from peripheral products during the same period was still lower than that of Cars. a lot.

The global box office has not yet exceeded 200 million U.S. dollars, and the revenue of Relativity Entertainment's offline peripherals and derivative products has exceeded 200 million U.S. dollars for the first time.

The box office is still divided into various links, and the number that can finally reach Relativity Entertainment's hands is generally less than one-third of the global box office.

But the profit margins around it are scary.

As long as it can see the possibility of obtaining high profits, a huge business group like Relativity Entertainment will run over all obstacles like a torrent in order to maximize its benefits.

In addition to formal business means, publicity and hype are essential.

In mid-June, Relativity Entertainment filed a lawsuit against a studio located in the small town of Valencia, suing the other party for maliciously registering domain names related to Cars and illegally using the names of Lightning McQueen and other characters on the Internet. Image for commercial promotion.

It's no secret that Cars is selling hot merchandise. It has attracted a lot of media attention. The emergence of this lawsuit has provided great hype for big and small newspapers and online media. This is just to keep the popularity. One of the many means of publicity.

Of course, the promotion and marketing revenue are all plans considered and implemented by Relativity Entertainment and Embassy Pictures, and Pixar Studios will basically not participate in it except to cooperate with the promotion.

From the earliest acquisition of Pixar Studios to the big sales of Cars peripherals, Ronan's thinking has always been very clear. Pixar Studios does not need to consider anything other than film creation when making movies.

Ronan said to Pixar studio management, including John Lasseter: If we can make good animated movies, we can keep the sales machine running forever!

In this regard, Pixar Studios has undoubtedly been very successful.

And Pixar Studio has almost achieved another point-Pixar's movies have no specific audience group, and good movies should not be divided into adults and children.

Today's Relativity Entertainment, the income of its movie projects is less and less dependent on the box office, and even the proportion of DVD income is shrinking year by year, relying on the group company's huge derivatives industry chain, various offline peripheral derivatives and authorized income dramas increase.

Theatrical releases and DVD releases of film projects are increasingly moving in the direction of feature-length commercials.

By the third week of its release, all kinds of peripheral products of Cars were not only filled with relativity entertainment and partners' channels, but also opened up the channels of Amazon, Wal-Mart and Disney boutiques.

Anyone who opens Netflix's film and television entertainment product platform further expanded by DVD business can see more than 200 derivatives of Cars sold on the Internet.

From small balloons for celebrating festivals to large three-piece suits for sleeping, Lightning McQueen and his partners cover all aspects of children's daily life.

Even Lightning McQueen's parent-child outfits are available.

Under the development of Relativity Entertainment, whether it is a father, mother or child, Cars has prepared corresponding derivative peripherals for all members of the whole family.

Therefore, it is not surprising that Cars can explode such a huge market energy.

Outside of North America, the film's box office and peripheral response are also quite good. The global box office has successfully exceeded 200 million US dollars, and peripheral products have been sold continuously.

At the same time, Cars also entered the market across the Pacific.

However, just like previous Pixar animated feature films, the box office response was mediocre, and the sales of genuine peripherals that many theaters vigorously introduced were also low.

It can be said that Cars did not knock on the door of the film market through animation, and at the same time it did not cause an upsurge in the children's derivatives market.

The genuine peripherals introduced here are mainly car toys, among which the best-selling is the alloy car series toys that children can easily hold and play with.

However, the minimum price of a single model is 59 yuan to 299 yuan, which is really a lot of money for consumers in this era.

Cars can make a lot of money on a global scale by relying on Relativity Entertainment's mature industrial chain, but in the market across the Pacific, the dream of derivative sales being several times the box office revenue of animated films is simply difficult to realize.

On the third weekend of June, due to the absence of major productions that occupy an absolute dominant position, many large and medium-sized productions collectively rushed to land in the North American film market, hoping to take advantage of this gap and grab the opportunity to reach the commanding heights of the North American box office charts.

New Line Cinema's Rush Hour 3, Universal Pictures' My Big Fat Gay Wedding, and Relativity Entertainment's Teddy.

Probably affected by the hot box office this summer, the three films with large-scale openings all performed well.

My Big Gay Wedding, which had the worst score, also earned $34.12 million in the first three days of the weekend.

As a sequel, Rush Hour 3, the opening weekend in North America even got 50.23 million US dollars.

But with such a result, it still cannot sit on the top of the North American box office chart.

Contrary to all expectations, this weekend's top box office went to James Franco and a super yellow teddy bear.

Teddy Bear overwhelmed all competitors, and it took 55.44 million U.S. dollars in the first three days of painting in North America!

Since the film's production cost was only $35 million, such a box office can be described as a big hit.

This teddy in the skin of a cute animal, smoking a big cigarette and acting obscenely, is really a work that ruins childhood and ruins three views.

Even in Hollywood, there are very few movies like Teddy Bear that aim to subvert the audience's memories.

Those who see the title and think it is a children's film will definitely go to the wrong set.

Who would have thought that such a rascal movie would be such a hit? ?

Perhaps, every man has a Teddy in his heart.

Or maybe, the audience is used to watching those family comedies with cats, cats and dogs, and tired of the so-called growth stories with plush toys as the main characters, so they become a person who likes to swear, put the middle finger, pick up girls, and smoke marijuana. When the teddy bears come alive in front of your eyes, it seems that the collective has been hit by the Gaochao acupuncture point.