The Best Entertainment Era

There are so many people?

Standing in the hall of the Water Stream Theater, Grey-Enrique looked at the densely packed heads and suddenly felt a bit of trypophobia: This is too scary.

But what he was talking about was terrible, not the humans in the theater, but the The Blair Witch, which was shown in the only two theaters.

Grey!

Hearing someone calling him, Gray quickly turned his head to see that Billy Horford of Artison Entertainment was coming.

Gray pointed at him and said, You are late! There are too many people. Fortunately, I bought the tickets yesterday, otherwise we would have to make an appointment another day.

Billy looked at the movie theater where the crowd was pouring into, and said, Let's go in.

The two people made an appointment here, of course, not to have sex, but to witness this film they watched together at the Sun Denis Film Festival.

There was a lot of noise about this film, and Billy naturally noticed it. After watching some video materials, he immediately remembered where he had seen it, and then contacted Gray.

Entering the theater, the two sat down in the corner of the last row.

No way, there are too many people, and there are only a few seats in the corners of the first and last rows.

Have you looked at today's box office statistics? Gray said softly, This film took in $4.12 million on Friday, and another $4.43 million on Saturday yesterday.

He raised two fingers: As far as I know, this film was only shown in 200 theaters, and the box office for a single theater in two days was 45,000 US dollars!

Billy's heart was pounding, but the film slipped from his eyes: Ronan Anderson's propaganda methods are too shameless!

Gray nodded first: This is the most shameless publicity and marketing I have ever seen. Then he said: The effect is so good that it makes people crazy.

The two have seen through the rumors for a long time, but they have remained silent. Hollywood often uses some messy propaganda methods, and it is often easy for people in the industry to distinguish them, but there is a default rule. If there is no direct conflict of interest, no one will speak nonsense.

They are all engaged in movies, maybe one day they will have to use some special methods.

But curiosity and jealousy can't be suppressed.

200 theaters, 45,000 US dollars for a single screening, that's crazy!

Besides, it's only two days, and Sunday has just started.

This film will definitely have an extended screening next week. The results of the test screening were so good that it exploded, and the results of the extended screening will definitely not be bad.

A film that no one cares about at the road show of the Sun Denis Film Festival has become what it is now in the hands of Ronan Anderson. Should we be jealous or should we say admiration?

Billy was unwilling, and said: At that time, I felt that this film was valuable, but I didn't make up my mind. It would be great if I bought it cruelly.

Gray smiled: Even if you bought it, would you think of using this method for marketing?

Billy Horford thought of the stories that the Blair Witch and the three college students had to tell, which caused an uproar in the society. Filmmakers, not as shameless as Ronan Anderson.

It doesn't matter what the marketing method is. Gray looked at the completely full theater and said, The effect is really good.

He said slowly: Lionsgate has predicted that the North American box office of this film will exceed 50 million US dollars.

Fifty...fifty million dollars! The corners of Billy's mouth were trembling, and there was a tearing pain in his heart.

The saddest thing in this world is that a low-budget movie that hit the box office is right in front of my eyes, but I pass him by.

Suddenly, Billy thought of something. During the Saint Denis Film Festival, when he called the director of the film, the director said that Ronan Anderson bought the film the next day after seeing it.

Did Ronan Anderson have a promotional marketing plan when watching this film?

This conclusion made Billy stunned unconsciously. Is the gap between people really that big? He is also a veteran of Artisan Entertainment, so he can't compare to a kid who just turned 20?

It's not that I'm bad,

But the promotion and marketing of The Blair Witch is a pioneering work, and Ronan Anderson is simply a genius, using a new method to package the movie.

The film started to show, and Billy stopped thinking about it and watched the film seriously.

There is no company title, no list of credits, not even the names of directors and actors, it seems that this is a selfie video

Gray watched the opening subtitles, and only felt absurd in his heart. The lower limit is really too low. He obviously bought the film from a film festival, but he said he picked it up in the woods...

If Ronan Anderson's operation is a big success, what kind of chain reaction will it bring? Gray could figure it out even with his eyes open. Hollywood was originally the bottom line of negative numbers, and it was directly pulled down to negative triple digits by Ronan Anderson!

The movie was still ugly as hell, and Gray soon lost his energy on the movie, and instead carefully thought out this promotional and marketing tactic.

Billy, on the other hand, was watching the film seriously. When he saw the second half, he let out a long sigh. The success this time was not a fluke. Ronan Anderson had obviously been re-edited, and the film as a whole looked more like a DV selfie record.

No computer special effects, no visual violence, the picture is so rough, the plot is beyond imagination!

Billy looked at the audience around him: But kind people, these are just means to withdraw your trust.

The Internet, the real society and the silver screen are magic theaters, viral marketing is magic props, DV is magic props, and the plot is the process of magic performances. The last scene before the DV is turned off is the miraculous moment of turning decay into magic.

And all of this is in the hands of that Ronan Anderson.

Although the film is still terrible, this version re-edited by Ronan Anderson is more than twice as good as before.

After the screening of the film, when Billy and Gray left the theater, they looked back and saw that the flow of people poured into the theater again like a tide.

Is there really going to be a box office miracle this summer?

After Sunday passed, Ronan got the box office statistics in the early hours of the morning. In the three days of the first weekend, The Blair Witch won 11.95 million US dollars in the trial screenings in 200 theaters, ranking third in the box office list!

The top box office of the week belongs to Tom Cruise and Nicole Kidman's Eyes Wide Shut, which grossed $21.7 million in 2,411 theaters!

But whether it is the box office champion or the box office runner-up, the single-house performance is far inferior to The Blair Witch.

The box office of Eyes Wide Shut is only US$9,000, while The Blair Witch is as high as US$59,000!

You won't have any problems with extended screenings.

Another data statistics that hired a third party was also placed on Ronan's desk.

For the film The Blair Witch, more than 65% of the audience went to the theater to watch it in a small group of friends, and young people under the age of 25 accounted for nearly 70%.

Ronan is very clear that this is exactly the effect of viral marketing.

The people who follow the Blair Witch are not only happy to spend a lot of time on the various information of the movie, but also regard this process as an interesting experience that can be shared with other relatives and friends, thus creating a huge viral population infected by Blair the Witch .

Each of these audiences has become a communicator, and they can't wait to post and discuss various news and activities related to the Blair Witch in their social circles, which in turn further increases the number of audiences, and the result is that until the film is released When logically created a box office miracle.

Ronan has done a detailed investigation of the film market and has another guess.

The biggest audience for American movies are teenagers, who live in well-behaved middle-class communities, yearn for adventure, have no place to take risks, don’t read novels, are “cult believers” in their hearts, and worship the mystery and unknowability of the natural world.

In the face of this group, to hit their market, means such as TV advertisements are outdated, and the Internet is their gathering place.

The Internet has amazing power and great potential in film dissemination and marketing!

Using viral marketing to create a wave of audiences, the quality of the film itself is average, and the reputation of The Blair Witch can be imagined.

Ronan also checked, and the audience of the Cinema Cinema scored this film C+, the IMDB tentative score was 6.4, and the media comprehensive evaluation was 42 points.

Many audiences who were fooled into the movie theater were either kept in the dark in the end, expressing concern for the life and death of the three actors;

A film under the banner of a witch, the witch did not show up from the beginning to the end, of course, the audience will not give high marks.

But to Ronan's surprise, The Blair Witch has become a favorite among film critics. After the first weekend, Rotten Tomatoes has collected 45 film critics' reviews, and the freshness of Rotten Tomatoes is as high as 90%!

In stark contrast, Rotten Tomatoes responded to audience ratings of Popcorn only 54 percent of the time.

This situation is quite strange, the film critics are almost unanimously positive, the audience has negative reviews, and the theater showing the film has a high attendance rate.

After Ronan read the good reviews of some film critics, he found that the reason why some film critics gave good reviews was not because of the film itself, but because of the operation of the film.

“There is one art of deception in the world that is legal, popular, and often paid for, and that is magic. The Blair Witch is an integral part of a magic show from production, performance, planning, and promotion.”

This is a short review written by Kenneth Turan, a full-time film critic of the Los Angeles Times: I give this film four and a half stars, and three and a half stars for the promotion and marketing operation! The person who made this promotion and marketing plan is absolutely a genius !

According to the box office trend of US$11.95 million in the first weekend, it is enough to ensure that The Blair Witch will be profitable through follow-up income. Ronan has also increased his investment in this film. , shipped quickly to all parts of North America.

So far, except for a small amount of publicity funds that have not been released yet, the total investment of Embassy Pictures in The Blair Witch has reached an astonishing US$16.5 million!