The Best Entertainment Era

Sorry, Mr. Stone.

In the reception room of Emperor Entertainment Group Theater Company, Miller politely said to the project director from Warner Bros.: I don't have the right to expand the theater's screening power for your company's Eyes Wide Shut. My boss has gone to the headquarters. , let’s talk about it after he comes back.”

This is of course an excuse, the six major companies are, after all, the main sources of films.

Stone smiled: The Los Angeles branch plays the most important role in Emperor Entertainment Theater Company. Mr. Miller is not only an expert in film selection, but also in charge of theater business. The expansion of Eyes Wide Shut is just a sentence from you. It's a matter of words.

Seeing that he couldn't evade it, Miller said, I really can't make the decision on this matter. Emperor Entertainment doesn't have any spare theaters right now.

As far as I know, your company plans to mobilize 700 theaters. Stone is quite well-informed: Is it okay to give Eyes Wide Shut a third?

Speaking of this, Miller knew that Emperor Entertainment's actions could not be hidden from established companies like Warner Bros., so he simply told the truth: These theaters already have plans.

Stone frowned: Have plans? For Dreamworks' upcoming The Haunting of Ghosts? No, the opening theaters of this film are as high as 2,800... He seemed to have thought of the answer: Could it be for the The Haunting of Ghosts? The Blair Witch, right?

Miller nodded without denying it.

Stone immediately questioned: Isn't it too risky for you Emperor Entertainment to extend the screening to 700 theaters? According to my understanding, the cost of that film is at most about 50,000 U.S. dollars, and the cast does not have any Reputation.

Miller did not refute, but said: The total investment in publicity and distribution of The Blair Witch has reached 15 million US dollars! In terms of publicity and distribution alone, it is only a lot more than Eyes Wide Shut.

Stone argues: Eyes Wide Shut is Stanley Kubrick's posthumous film! Starring Tom Cruise and Nicole Kidman! It was the No. 1 film last weekend!

The average box office of your Eyes Wide Shut is only US$9,000. Miller slowly shook his head: The average box office of The Blair Witch is as high as US$59,000!

Seeing that Stone still wanted to talk, Miller stopped him and said, Your company knows better than us that the North American box office of Eyes Wide Shut cannot exceed 100 million, and it is difficult to attract audiences with obscure content. If it weren't for Tom - Cruise and Nicole Kidman, we're going to cut back on theaters and production this week.

Since the other party is from Warner Bros., one of the largest companies in Hollywood, Miller explained a few more words: The Blair Witch is different from the general trial screenings. There are as many as 200 premiere theaters, but the single-house box office has a box office of 59,000 US dollars. The film's market energy is far from being released.

Theater companies are not charitable organizations. Although they have a lot of ties to the six major companies, they can't watch a movie and make a lot of money and remain indifferent.

Stone talked for a while, seeing that there was no result, he could only leave.

Miller sent him out. Emperor Entertainment actually took care of Warner Bros., and the screening theaters and film schedule of Eyes Wide Shut this week will basically not drop.

As for The Blair Witch...

Sighing and shaking his head again, Miller picked up the relevant statistics on the desk, this film is really unexpected.

Unexpectedly, it actually turned the social enthusiasm and discussion into actual market revenue.

After so many years of experience in the industry, I was still misjudged. Fortunately, I was a little bit prepared. Expanding the screening is not difficult for Emperor Entertainment.

Judging from the current situation, this crazy publicity and marketing has been successful.

How could Embassy Pictures make such a plan? Garcia-Rodriguez has known him for a long time. This person has abilities, but such a crazy plan is not his style.

Miller suddenly remembered something. The Embassy Pictures was acquired some time ago. The acquirer seemed to be a young producer named Ronan Anderson.

Is this the work of Ronan Anderson? This person is very unusual!

Miller remembers the name Ronan Anderson,

After doing some research, I plan to write a report to the head office. The selection of movies in theaters depends on the producers.

Suddenly, the phone rang, Miller connected and said a few words, and found that the person calling was Brown from AMG.

The topic of the two has been around The Blair Witch.

A crazy, brainy, successful campaign by the people who came up with the plan that would change Hollywood marketing.

Miller fully agrees with what Brown said: This person is clever and hidden behind the scenes, avoiding possible risks. He is not only crazy, but also very cautious. This is even more rare.

Miller asked again: How many theaters does AMG support the expansion of The Blair Witch?

Not to 700. Brown didn't need to hide anything, and said on the phone: This film can bring us a huge number of customers.

Only when there is passenger flow can there be a box office.

More importantly, high-margin products such as cola and popcorn can only be sold if there is traffic.

Miller calculated, and with the resources invested by other companies, when the new weekend comes, there will be at least 2,000 theaters where The Blair Witch will be screened.

But if you think about it carefully, it is normal for a film with a total investment of more than 15 million US dollars to enjoy such treatment.

This publicity and marketing plan is very special and effective, but it is also spent money.

I hope this film will not disappoint after the extended screening.

Unlike the former Artisan Films, the Embassy Films, under the supervision of Ronan, formulated a comprehensive plan and filing early on. There are three different filings for the work plan after the first week of release. Now the implementation is It is the most idealized one.

The communication between Garcia and the commercial theater chain company was very smooth. The theater belongs to the commercial company. Of course, it will not miss the big piece of meat delivered to the mouth. At the beginning of the new week, the embassy film company confirmed that The second weekend of The Blair Witch's opening theaters.

The number of theaters after the expanded screening of this film will reach 2,750!

Ronan immediately made a decision to make an additional investment and print 500 copies.

Embassy Pictures has borrowed $17 million from Relativity Entertainment to promote the release of The Blair Witch.

Among them, 10 million US dollars came from bank loans, and the other 7 million US dollars were funds raised by Ronan through various channels.

Of course, the money has not been fully spent, and the cost of publicity and marketing is being invested one after another.

Now that the topic of The Blair Witch is hot enough, it no longer needs a large amount of publicity expenses.

Ronan estimates that the actual total investment of this film will be more than 18 million US dollars.

It is said to be a small-budget movie miracle, but only after the actual operation, the so-called small-budget is just the production cost of the movie, and the total investment is still frighteningly high.

But the revenue is already predictable. Several forecasting agencies have made estimates based on the social response and the box office of the first week, and they all believe that the North American box office of this film will not be less than 80 million US dollars.

And overseas box office.

When the film is released, plus videotapes, TV broadcasts, etc., the most conservative estimate is that The Blair Witch can also generate 100 million US dollars in revenue.

Fortunately, as soon as I had the ability and opportunity, I was the first to settle the issue company, otherwise even if I had an idea, I could only hold back.

Without a distribution company, if you want to use these means, you can only end up as a wage earner for other distribution companies.

No one is a fool, the cost of tens of thousands of dollars and the investment of more than 10 million dollars...

The importance of distribution channels for future plans is much more important than other aspects.

The further the distribution channel goes, the more difficult it is to acquire. I vaguely remember that in the previous life, Lionsgate Pictures acquired Artisan Films, which was of average scale, that is, Artisan Entertainment. When expanding the distribution channel and film library, the total cost was as high as 450 million US dollars.

Among the medium-sized companies in Hollywood, Artisan Pictures is not too conspicuous.

There is also Relativity Entertainment, which was established after 2000 in the previous life. Waving banknotes from Wall Street, it entered Hollywood. Nearly 200 million U.S. dollars is huge, and a 45% channel control right of Overture Films, a humble distribution company, is obtained. This is considered to have distribution capabilities.

The $200 million does not include the film library, which is less than half of the distribution channels, which are still rented.

Now that he has the opportunity to win a distribution company with relatively complete channels, Ronan feels that he has been favored by the goddess of luck.

There has been controversy about The Blair Witch on the Internet and in the media. This video cannot be hidden from everyone, but Ronan didn't pay much attention to it, and no one was able to guide public opinion. When the film is about to be extended, debate is the best way of publicity.

This weekend, The Blair Witch will have similar genre rivals, and DreamWorks' horror film The Haunting will open in more than 2,800 theaters.

And this film has concentrated Liam Neeson, Catherine Zeta-Jones and other stars.

Another weekend, there will be The Runaway Bride starring Julia Roberts. In reality, Julia Roberts is not satisfied with being a runaway bride, and she will perform it on the big screen again.

Then it will be August, and the traditional summer vacation period will come to an end strictly, and the North American film market will also enter a relatively off-season.

Ronan does not intend to pay attention to these two films. If the market response of The Blair Witch is not good, he may find a way to catch the popularity of Julia Roberts, but with the current situation of The Blair Witch, it is estimated that other films Take the initiative to come over to catch the heat.

On Monday, the popularity of The Blair Witch continued to show in 200 theaters, and it still maintained an output of more than US$10,000 per theater in a single day, earning US$2.6 million.

On Tuesday, it rebounded above $3 million.

This movie has already become a sensational social topic, and in the style of Hollywood, people who are hyped for it soon took the initiative to come forward.