The Best Entertainment Era

It wasn't until Lionsgate Films held the second internal screening meeting that Navas asked Gray to contact Shahai Entertainment, preparing to negotiate with Ronan about the release of The Purge.

I didn't expect Mr. Anderson to be so young.

Seeing Ronan, Navas was somewhat surprised, Young and promising.

Ronan didn't take the politeness seriously, saying, Thank you. He smiled and said, I'm new to Hollywood, and I haven't quite figured out what movies are about.

Navas smiled and immediately realized that the other party was most likely deliberately showing weakness.

I watched your Human Purge Project. He directly turned to the topic: The film is very distinctive, but it has many shortcomings.

Ronan didn't answer the last sentence, but grabbed the first one, and replied with a smile: Your company also thinks it has its own characteristics? It can attract the audience if it has its own characteristics.

Navas glanced at Ronan, making sure that people cannot be judged by age, and said: But the shortcomings of the film will push more audiences out of the theater.

You have been in the industry for many years, with more experience and ability than me. Ronan first gave a small compliment, and then changed his voice: You must know better than me that no movie can please everyone , even Titanic is not lacking in criticism, not to mention The Purge is just a horror thriller.

How could Navas not know this? Simply point out: The supporting roles in the film are too prominent, a bit overwhelming the protagonist's role, which will seriously reduce the audience's viewing experience.

It's definitely a flaw, Ronan admitted.

The corner of Navas's mouth hooked, and he pushed along the way, and it is very likely that he will win a more favorable distribution contract.

But this defect is also an advantage. Ronan's words were beyond Navas' expectations: It can make the target audience of the film clearer!

He said very pointedly: A clear audience group is conducive to the issuer to formulate a targeted publicity strategy, thereby saving a large amount of unnecessary publicity and distribution expenses.

Navas immediately thought of Wei Guangzheng's black character, who was the leading party who finally rescued the protagonist's family: You target some of the target audience as ethnic minorities?

Ronan did not deny it, but said: I held a trial meeting, and quite a few horror movie lovers think this movie is good. Minority audiences also like to see it...

He thought about the wording: It's unlucky to see people like the protagonist's family.

The problem of discrimination in American society is very serious. In fact, there are definitely many people who are willing to see white people suffer in movies.

Navas immediately remembered the company's market research report last year, and said lightly: So, you let the black-hearted hero die?

Ronan smiled and didn't answer. Instead, he opened his briefcase, took out a data report specially collected by people, pushed it to Navas, and said: This is the audience proportion composition data collected by my people from the beginning of last year to the middle of this year. The proportion of ethnic minorities has been increasing every month, and in July it has increased by 3.5 percentage points compared with the beginning of last year.

Navas looked through the results, and since Lionsgate had done a similar investigation, he knew it was not a fake.

Ronan added: To a certain extent, Will Smith is also a beneficiary of the change in the proportion of movie audiences. The perception of Arabs is not bad, and some whites...such as me, actually support equal rights in movies.

The new company is not as rigid as the old company. Lionsgate Films started in Canada, and strictly speaking, it is also an outsider. It has an understanding of the mentality of outsiders and the situation in North America.

The conditions offered by Sony Entertainment were too poor, and Ronan hoped to make a breakthrough in Lionsgate, and said: Lionsgate is now focusing on horror films, and the word-of-mouth effect and operation of horror films are more professional than me.

There is no doubt about it. However, the waste rate of movie publicity resources is often as high as 60%.

Navas nodded slightly, approving what Ronan said.

Movie advertisements often use overwhelming bombing, and many resources are actually repeated and wasted. There is consensus in the industry on this point, but there is no good solution.

Everyone knows that the harder the advertisement is, the easier it is to attract viewers.

Ronan added: When promoting and releasing this film, outdoor advertisements can be concentrated near ethnic minority communities, and platform advertisements can choose media that are popular with ethnic minorities. We can also discuss with theaters to increase the number of ethnic minority communities. The number of nearby screens and film schedules, these are often relatively unpopular theaters.”

Even, make more fuss about black characters during publicity, such as increasing his weight on posters.

He emphasized his tone: As we all know, the law and order in ethnic minority areas is worrisome, and violent incidents emerge in endlessly. Most ethnic minorities have experienced violent incidents of varying sizes. It is very easy to sympathize with such a film that denounces social violence.

This point was only thought of after James Huang said it. During filming and post-production, he also deliberately highlighted the theme of anti-violence.

Navas stared at Ronan, although they were all generalities, they all pointed out the advantages of this film.

If he was a few years younger, maybe he would be willing to directly sign a publishing contract with the other party on favorable terms.

If such a person does not engage in publicity, it is simply a waste.

Navas said, Mr. Anderson has unique insights.

Ronan said modestly: It's just that I did a lot of preliminary market research before deciding to operate this project.

After hearing the previous words, Navas did not doubt this at all, and said, What you said makes sense.

Ronan smiled: This film can at least allow the distribution company to reduce one-third or more of the normal publicity expenses.

Navas tit-for-tat: The premise is that The Purge can be released in theaters on a large scale.

This is the feedback collected from movie fans at the preview meeting. Ronan took out another piece of data: As long as the announcement is appropriate, a considerable proportion of the audience will enter the theater to support Human Purge Project.

Navas took over again. Today's negotiation surprised him too much. Both the data and the words of the other party were extremely convincing.

He even had a feeling that if he missed this film, he must have made a wrong decision.

This Ronan Anderson was fully prepared, and what he said was not empty talk, but supported by iron-like facts.

Very difficult.

Navas sighed inwardly, and quickly made a decision to abandon the strategy of lowering the price through the film itself.

If at this time he takes the supporting roles of minorities in the film and focuses on talking about things, it seems that he is a bit mentally handicapped.

Mr. Anderson, you convinced me. Navas seemed to have just made a decision: Let's talk about the release of Human Purge Plan now.

Ronan knew very well that even in the face of Lionsgate, Sandsea Entertainment still lacked capital, and he was at an absolute disadvantage. He was not happy because he had just repelled Navas' attack, because more difficult negotiations were yet to come.

How can we keep more profits for ourselves on the basis of ensuring that The Purge of Mankind is released in North American theaters?

Lionsgate Films has two external distribution strategies. Navas wants to regain the initiative: One only calculates the revenue cut, with a higher percentage; the other has a lower percentage, but publicity and distribution Expenses will be deducted later.”

He looked at Ronan, and the corners of his mouth raised silently: Mr. Anderson, which one do you choose?