The Best Entertainment Era

Just after going to work in the morning, Ronan came to Glendale in a Rolls-Royce Phantom, passed through the high arches, and entered the DreamWorks Industrial Park.

From the outside, DreamWorks is still quite prosperous, with many businesses ranging from live-action movies to animation production to pop music, and many other businesses go hand in hand, firmly occupying the leading position of second-tier Hollywood companies.

DreamWorks Animation Studio occupied a separate building, and Ronan met Jeff Katzenberg in a huge and luxurious office.

The face of the DreamWorks tycoon seemed to be full of exhaustion.

I've been too busy recently. Jeff Katzenberg personally brought a cup of coffee to Ronan: The three animated feature films have entered the actual production stage, and there are too many tasks that I need to deal with. In the office.

Ronan smiled and said: Now is a critical period for DreamWorks Animation Studio.

Jeff Katzenberg said: Shrek 2, Shark Tale and Madagascar are huge investments. Success, DreamWorks Animation Studios can really transform; failure...

He sighed: I can't imagine the consequences.

People outside don't know much about it, but Jeff Katzenberg, as one of the Big Three of DreamWorks, is very aware of the entire DreamWorks situation.

DreamWorks seems to have a big business and a glamorous appearance, but it is not too far away from the empty shelf. There are several loans and financing that will expire in the next two to three years, and the new funds are not in place, but it can still support it. Don't worry, as long as the invested movie doesn't fail too much, it can continue to support it.

Once there is an accident in a high-investment business, the consequences will be very serious.

Among the entire DreamWorks Group, DreamWorks Animation Studio has the most outstanding performance. Although the three major businesses of animation, music and live-action movies are separated to a certain extent, they belong to the same group company after all. If there is a problem with some businesses, it will inevitably be a situation of loss and loss.

What Ronan persuaded back then gave Jeff Katzenberg an idea. When DreamWorks Animation Studio achieved greater success, it took the opportunity to let the animation studio break away from the entire DreamWorks system and become a truly independent company. And it can also take the road of listing and financing to raise funds.

It is not easy to achieve such a goal. At least two of these three animated feature films must be successful.

Jeff Katzenberg on three animated feature films,

Unprecedented energy has been invested.

Although Jeff Katzenberg would not say it out loud, Ronan combined with what he had learned about DreamWorks and his close contact with Jeff Katzenberg in the past few years. You can guess the thoughts of the head of DreamWorks Animation Studio.

Ronan took a sip of coffee and said, Jerry Fu, you are under a lot of pressure, do you want me to help?

Jeff Katzenberg smiled and said, It's the biggest help to help DreamWorks successfully distribute Shrek 2 and Madagascar overseas.

Ronan needed to release DreamWorks' animated feature films to allow Embassy Pictures to accumulate more experience in animation distribution, and he knew that these three films were of great value, so he fought for: We are old friends, and some words are unnecessary. To go around in circles, it is better to hand over the North American and overseas distribution of these three animated feature films to Embassy Pictures.”

The success of these three films is also data, which can prove the ability of Embassy Pictures to distribute animated feature films to the inside and outside the circle, so as to facilitate future plans.

Jeff Katzenberg was moved, but thinking of the complicated situation inside DreamWorks, he endured it and said: Ronan, we are old friends, and I will speak directly if I have something to say. Now you are talking about The films produced within the entertainment company have taken up most of the annual distribution resources of the embassy film industry, so it is a bit reluctant for the embassy film industry to promote and release three animation feature films within a year.

Ronan knew that it was very difficult to obtain distribution rights in North America, so he simply took a step back: The overseas distribution rights of the three films, the overseas box office and peripheral distribution of Shrek have proved that Embassy Pictures has a strong overseas distribution animation director. film capabilities.

Although the two are friends, when it comes to businesses with such huge funds and the future development of the two companies, most of the time, they can only talk about business.

Not to mention anything else, Dreamworks Animation Studio and Relativity Entertainment now have hundreds of employees, at least they must explain their work.

Jeff Katzenberg expressed his real doubts: Ronan, Sandsea Entertainment has established an animation studio, right? If my news is correct, your first animated feature film has already begun preparations. , the schedule may coincide with these three DreamWorks films in the same year.

Ronan couldn't deny it, and said, Yes, Shahai Entertainment Animation Studio is already preparing the first animated feature film.

From a personal point of view, Ronan, I really like working with Relativity Entertainment. Jeff Katzenberg added: We are friends, and the distribution conditions you give are also the best.

He spread his hands, feeling a little helpless: But the current situation of DreamWorks Animation Studio, we can't take risks, and we can't bear the consequences of failure.

After all, Jeff Katzenberg has great doubts about the release of such a large number of animated feature films by Embassy Pictures in a short period of time.

Ronan couldn't force Jeff Katzenberg, and he couldn't say anything more, after all, the personal friendship between the two has always been good.

Jeff Katzenberg told the truth: I plan to release Shrek 2 and Madagascar in July 2004 and May 2005 respectively. The overseas distribution of these two films is still managed by Embassy Pictures. Let's do it, Shark Story will be released next summer together with Shrek 2, and we are already talking with Universal Pictures about overseas release.

Okay. Ronan said to Jeff Katzenberg again: Embassy Pictures will not let you down.

After chatting for a while, at the suggestion of Jeff Katzenberg, Ronan followed him to visit the project team of Shrek 2 produced by DreamWorks Animation Studio.

This animated feature film has entered the post-rendering stage. According to Jeff Katzenberg, all production will be completed by the end of this year at the latest.

Although I don't remember the specific data of Shrek 2, Ronan has a vague impression that this animated feature film has achieved great commercial success.

It seems to have broken many box office records for animated films.

Ronan watched a small number of completed clips. Like most of the sequel movies, Shrek 2 continued the successful model of the first film, still reversing and spoofing those fairy tale classics.

If the spoof of the first part may not mean that Jeff Katzenberg aimed at the classic animations of his old club Disney that once kicked him out, then the spoof of the second part has expanded to the entire Hollywood.

This week, Embassy Pictures and DreamWorks Animation officially signed an overseas distribution agreement for Madagascar.

At the same time, The Bourne 2, which was released in early May, was officially released from North American theaters after more than three months of screenings, with a cumulative box office of 285.2 million US dollars in North America.

This also makes Bourne Shadow 2 second only to Finding Nemo, temporarily ranking second in the 2003 North American box office list.

Of course, this position will not last long. The cumulative North American box office of Pirates of the Caribbean has exceeded 280 million US dollars, and it has always maintained an extremely stable trend. It is expected that the North American box office will not fall below 350 million US dollars. Dollar.

In the holiday season, there are still top big productions such as The Matrix Revolutions and The Lord of the Rings: The Return of the King that have not yet been released.

But this box office performance is enough to make Bourne Shadow 2 ranked in the top ten or even the top five in this year's North American box office list.

In addition, the global box office of Bourne Shadow 2 has reached 535.04 million US dollars. Since the overseas screening has not yet ended, the global box office is very likely to exceed 550 million US dollars.

As soon as Bourne Shadow 2 was released, Embassy Pictures held the first round of TV rights auctions, and the final licensing fee of US$12.5 million was second only to Finding Nemo among all the newly released films this year.

This epoch-making animated feature film by Pixar Animation Studios was sold for a sky-high price of US$17.5 million in the first round of TV rights!

It can only be said that the long-term operating income of animated feature films is higher.

Of course, Hollywood’s first-round TV broadcast rights are not played once, but usually three times in a short period of time. For example, most first-round broadcast packages are played for the first time during prime time, and then replayed twice at night and during the day.

Embassy Pictures has also increased the investment in the offline distribution of The Bourne 2. After all, the first film won the annual championship in the rental market, and the commercial performance of the second film will not be bad.

While running Bourne Shadow 2 offline, Embassy Pictures pushed a new film into theater screenings.

Relativity Entertainment still maintains the rhythm of releasing a movie every month, this time it released Purge 3.

As a film that has already formed a brand effect, Ronan did not ask any questions at all from the beginning of preparation to post-production to promotion and distribution, and he did not even attend the premiere of the film.

This film also gave Relativity Entertainment its first full trilogy.

But as long as the film can make a profit, the sequel will naturally continue to be filmed and produced, and another trilogy will not be a problem.

The production cost of this horror film was only US$10 million, and the total budget for the announcement was only US$18 million. However, in the first weekend of its release in North America, it won a box office of US$36.15 million.

Although the word-of-mouth of the film can only be said to be average, the sequel film and the fans cultivated by the first two films are enough to ensure the success of Human Purge 3.

Once a low-budget horror film is successful, its profitability is quite amazing.

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