The Best Entertainment Era

Successful sequel horror movies, in addition to small investment and high returns, are common situations. Horror movies are typical short-lived theater movies, and most of them rely on previous works to accumulate in theaters and offline markets. The sequel to the fans of the movie is even more typical.

Like this series of movies, because of the serious stereotypes and homogenization, fans must be constantly losing, but theater screenings, as well as the huge offline rental market, will continue to bring in new audiences.

These will account for 70% or even higher audience share of horror movie sequels.

Typically, this segment of the audience is sure to flock to theaters during the film's first week of release.

So, it looks like the sequel's opening week will be pretty good.

But after the enthusiasm of this part of the main audience is almost consumed, the box office of the film will decline rapidly.

The box office of Human Purge 3 plummeted 65% in the second weekend, with only $12.65 million in revenue. Compared with the $36.15 million in the opening weekend, it gave people a feeling of diving from a high platform.

Fortunately, this is just a small production with a very low cost, and after ten days of its release, the cumulative box office in North America has reached 60.03 million US dollars.

Although according to the current trend of large fluctuations, it is almost impossible for the North American box office of Purge 3 to exceed 100 million US dollars, but the North American box office achieved so far has already generated a large profit.

For film companies and investors, a movie that can make money is always a good movie.

Also in this week, Universal Pictures' number one heavyweight work of the year and the highly anticipated Hulk also ended its North American screening trip, and the North American box office stopped at the figure of 121.56 million US dollars.

In this day and age, there are very few Hollywood movies with a North American box office of over 100 million. In some small years, there may be less than ten movies in a year. Even in a big year, there are only twenty or so movies a year.

Under normal circumstances, a film with a box office of over 100 million in North America can be said to be a commercial success, but there is a prerequisite for this, which depends on the scale of investment.

There is no doubt that The Hulk was a failure.

In North America, it was more than 120 million US dollars. The current global box office is just over 200 million US dollars. The actual total investment may be around 200 million US dollars. This film can be said to make investors vomit blood.

From Universal Pictures to various investors,

It is estimated that the loss is not small.

In the office of Relativity Entertainment, Robert Lee, who has been paying attention to Universal Pictures and Hulk, came here to report to Ronan.

There is a consensus within Universal Pictures. Robert Lee said of the news he received: They will not cooperate with Ann Lee in any projects in the future.

Ronan nodded slightly, but he didn't take this seriously. When Ang Lee rises again, he will become a sought-after director in Hollywood again.

It is very possible to say that Universal Pictures will no longer cooperate with Ang Lee in commercial productions.

Hulk has actually made many people in the industry see clearly that Ang Lee is not suitable for directing such a purely commercial film.

It's nothing new that art directors can't play commercial films that they think are simple and mindless.

Every year, there are cases where art directors, stimulated by money, switch to directing commercial films after winning awards, and then fall down and never stand up again.

What about the movie rights? Ronan asked, What does Universal think about the Hulk movie rights?

Robert Lee was good at inquiring about news from the very beginning, and over the past few years, he has become an expert in this field. He can sometimes inquire about a lot of information that is relatively secret in the circle or has not been made public in a small area.

He synthesized all kinds of news and said: Universal Pictures first established the Hulk project at the beginning, just like the current Spider-Man movie, there is a plan to shoot a series of movies, and the initial plan is also three. Even the script of the second part has a framework, which is said to be based on General Ross hunting the Hulk as the main line.

Ronan couldn't help laughing: Is it impossible to shoot a sequel now?

Robert Lee nodded: Universal Pictures has called a halt to the sequel plan and plans to shelve the Hulk movie indefinitely. I think that if there are no special circumstances, Universal Pictures will not consider shooting new ones for at least ten years. The Hulk movie, but they have no plans to sell the copyright for the time being. I learned from Marvel Comics that Avi Arad had communicated with the senior management of Universal Pictures and wanted to take back the movie copyright of the Hulk. But it was rejected by Universal Pictures.

He said truthfully: We want to win the film and television copyright of the Hulk, unless we can sell the price that makes Universal Pictures tempted, otherwise it is very likely to encounter the same situation as Marvel Comics.

Ronan said slowly, Even if The Incredible Hulk fails at the box office, how much will it cost to make a company like Universal Pictures fall in love with it?

If it weren't for the failure of the film, the possibility of obtaining the copyright of the Hulk from Universal Pictures is basically zero.

Robert Lee added: I'm still looking for more relevant information so that I can find the best time.

Ronan believed in Robert Lee's ability, and he was very relieved of him, saying: As long as the time is right, you can make your own decision to contact Universal Pictures.

I also got a gossip. The news has not spread so far, and it is impossible to judge whether it is true or not. Robert Lee said directly: The French Vivendi Group, to which Universal Pictures belongs, is currently having problems with capital turnover, and may sell Universal Pictures. cash out of businesses to address pressing debt problems.”

These words immediately caught Ronan's attention: Who does Vivendi want to sell Universal Pictures to?

Robert Lee shook his head slightly: I don't know about this, there is no news about it.

Ronan thought about it seriously. Universal Pictures is going to be sold. Is one of the six major Hollywood companies going to change hands?

The current owner of Universal Pictures is the French Vivendi Group, but he once remembered clearly that the later owner of Universal Pictures was called NBC Universal Entertainment Group, which belonged to General Electric of the United States.

This is not the once half-dead General Motors, but the General Electric Group founded by Edison, which has ranked first in the world's market value for many years.

Of course, according to what Ronan has learned, this acquisition has little to do with General Electric. General Electric is involved in many industries. Among its many subsidiaries, there are also companies that specialize in media and entertainment. The current NBC TV station is one of them. one.

Ronan said to Robert Lee: You focus on this aspect, and let me know as soon as there is news.

Robert Lee was Ronan's old subordinate, he could faintly guess Ronan's thoughts, and immediately said: I will pay special attention to this aspect.

Ronan's mind became active, because he knew very well that this news, which was not known to be true or false, was very likely to be true.

Ronan didn't know exactly when Vivendi sold Universal Pictures, but he remembered that Universal Pictures later became NBC Universal Entertainment Group, indicating that Vivendi did sell Universal Pictures.

So, does Relativity Entertainment stand a chance?

Facing Universal Pictures, one of the six major Hollywood companies, Ronan said he had no idea, it must be a lie, and he even wished he could swallow a big company like Universal Pictures in one bite and reach the top from then on.

As long as you become one of the six major Hollywood companies, many things will no longer be troublesome.

Just like Viacom, Sony Entertainment and News Corporation before, winning one of the six major companies will also have the right to speak in this industry's heavyweight.

Thinking of this, Ronan's mood was extremely agitated, even excited, and he was no longer as calm as before. He couldn't sit in a chair at all, stood up and walked around the office. For a while, his mind was full of Universal Pictures. fantasy.

Such an opportunity is too rare, and the weight of Universal Pictures is too heavy.

Winning Universal Pictures means that the film library, studios, parks, MPAA seats, etc. will all be in the bag.

Even for a calm enough person like Ronan, when he thinks about the possible future, he can't help being excited.

He didn't even think about how to acquire Universal Pictures in his head for the time being, it was all about the various benefits after taking over Universal Pictures.

In the future, with a streaming media like Netflix in hand, and a social media business with a high starting point that started earlier than others, coupled with an established company like Universal Pictures and the movies in his head, the beauty is simply unimaginable.

Is this more than the rhythm of reaching the pinnacle of life?

As long as it works well and develops for a few years, you can have a dominance in Hollywood!

What ever Walt Disney, what Warner Bros. and Sony Entertainment, all stepped on their feet!

Punch Paramount, kick Disney, step on Columbia, beat 20th Century Fox, suppress Warner Bros., and rule Hollywood from then on?

This thought flashed through Ronan's mind.

It was precisely this seemingly beautiful idea that made Ronan regain his sobriety from his short-lived fantasy.

Ronan is very clear that even if Vivendi Group really wants to sell Universal Pictures, Universal Pictures is still far away from Relativity Entertainment.

To achieve this goal, with the strength of Relativity Entertainment, the possibility is very small, and it is even ten times more difficult than poaching Disney's corner and winning Pixar Studios now.

Chances are there, but very small.

Ronan is not someone who gives up easily. He has not done it yet, and no one can guarantee 100% success or failure.

Regardless of success or failure, always try, even if you fail, there is not much loss.

And actually participating in it is not without benefits, maybe you can take the opportunity to get something.

Also, increase the field acquisition operation experience of Relativity Entertainment!

Even failure is a valuable experience.

Thinking of this, Ronan first called Robert Lee, who had just left, and asked him to focus on the development of Universal Pictures, and then called his assistant Connie, and asked her to collect information about the French Vivendi Group and Universal Pictures. Details.

After doing this, Ronan left the office and found Robert Iger.

Compared with his half-baked level, Robert Iger is more professional and experienced in this area.

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