The Best Entertainment Era

Many movies in Hollywood that are not particularly good at the box office can often create good results in the offline rental market. Underworld is such a movie, and Resident Evil 2: Revelations released next month can also be classified into this ranks.

Underworld and Resident Evil have both entered the top 30 North American film rental charts in the past year. Not counting the channel dealer's share, Relativity Entertainment's offline rental and sales revenue on them all exceeded 10 million Dollar.

Since the box office revenue has already offset the production costs of the two films, these can be regarded as the profits of the film.

After entering the new century, although the total box office revenue in North America has been increasing every year, this is more due to the increase in ticket prices. The total number of people entering theaters each year has shown a downward trend. In this era of advanced information and rapid technological development In this era, there are really too many channels to watch movies, and the viewing effect is not bad.

The offline market is becoming more and more important.

DVD orders for Underworld 2 have already been placed across the Pacific Ocean. Thanks to technological updates, Relativity Entertainment's increasing orders, and the intensified competition in the same industry there, the cost of a single DVD has been lowered by Relativity Entertainment. Arrived for less than $1.

When these genuine DVD discs arrive in North America or other markets, the minimum price of a single disc is 16 US dollars, and in the North American market, it will basically not be lower than 19 US dollars.

After excluding the cost of distributors' share and other costs, Relativity Entertainment can make a profit of close to 10 US dollars for every disc sold in North America.

Similarly, DVD profits of other film companies are also very high.

As a result, many movies were played in theaters. In addition to collecting box office as much as possible, they also took on the heavy responsibility of DVD promotion.

The income of the offline market is the key to the continued filming of low- and medium-budget series of films.

The box office of Underworld 2 exploded in the first weekend, and quickly consumed the audience base accumulated by Underworld. By the second weekend, the box office plummeted, with a drop of more than 60%, and the three-day box office dropped directly to 14.1 million US dollars.

It is too difficult for this type of film to be strong at the box office.

Although it was released in ten days, the cumulative North American box office of Underworld 2 reached 57.88 million US dollars, but the violent fluctuations have made the film lose the possibility of over 100 million North American box office.

Since the film's publicity investment is not high, it is not difficult to recover the cost through the North American box office.

It was also this weekend that the theater effect of Lost in Translation after winning the Oscar was short-lived, and it was officially released from North American theaters. The North American box office finally stopped at the figure of 66.58 million US dollars.

Since being nominated for an Oscar, Embassy Pictures has also released Lost in Translation in multiple overseas film markets, with a cumulative overseas box office of more than 35 million US dollars.

This typical niche literary film has a cumulative global box office of more than 100 million US dollars.

Thanks to the Oscar effect, more overseas markets have decided to introduce Lost in Translation.

The film is expected to gross around $130 million worldwide.

With an Oscar on the way, Lost in Translation's North American first-run TV rights sold for $5 million.

Including the post-offline distribution costs, Relativity Entertainment invested a total of 15 million US dollars in Lost in Translation, with an expected profit margin of more than 200%.

Once a small-cost movie breaks out, the profit margins are often astonishing.

Another movie with bound-to-magnificent profit margins is The Passion of the Christ.

The film's weekend decline has been controlled within 40%. After another $19.9 million this week, the North American box office rose to $321.1 million.

Coupled with the continued expansion of box office revenue from overseas screenings, the global box office of The Passion of the Christ has reached 451.23 million US dollars.

Among the movies released in 2004, The Passion of the Christ temporarily sat on the number one throne.

But it is not easy to become the annual box office champion. In the summer season that will kick off in just over a month, many popular films have gathered, such as Shrek 2 by DreamWorks Animation Studios, Shrek 2 by Warner Bros. Harry Potter and the Prisoner of Azkaban, Sony Columbia Pictures' Spider-Man 2.

The power of these sequels or film adaptations cannot be underestimated.

In mid-March, good news came from George Clint. Shahai Entertainment formally signed a cooperation agreement with Meryl Streep. Entertainment has signed two film contracts of Mamma Mia and The Devil Wears Prada.

Meryl Streep's salary over the years has been as stable as her performance in the film, staying at around $5 million from the mid-to-late 1990s to the present.

Compared to Meryl Streep's huge name, such a pay seems a bit low.

In fact, most of Meryl Streep's fame comes from acting awards, and she doesn't have many outstanding performances in terms of commercial appeal.

Anne Hathaway will also cooperate with Shahai Entertainment again as the heroine of The Devil Wears Prada.

As a producer, Lindsay Bill submitted a screened list of directors to Ronan. Ronan read the resumes of several directors, and after the actual interview, he finally chose David, who was recommended by Tom Hanks. - Frankel.

The director has been working hard in the TV drama industry before, and has successively acted as a director in Brothers in the City, Band of Brothers and Entourage. drama.

Needless to say, the former is a model of successful mini-series, but because of the category, it is not very convincing in the face of The Devil Wears Prada.

Ronan was able to take a fancy to David Frankel, mainly because he directed Entourage and Sexy City, and he is very good at themes such as girls and cities.

This miniseries falls in the same genre as The Devil Wears Prada.

In addition, the film crew has already begun to discuss advertising sponsorship with many famous brands, including Prada, Apple Computer, Chanel handbags, Motorola mobile phones, Mercedes-Benz cars and Tiffany jewelry.

If an agreement can be reached, not to mention the cost of advertising sponsorship, but just the shooting equipment provided for the crew, it can save millions of dollars.

This film must be a collection of luxury goods.

I used to be envious of the power of the producer.

In Shahai Entertainment's office, Lindsay Bill took off her glasses and said to Ronan while relaxing: Now I realize that with great power comes great responsibility. This job is much more difficult than a simple screenwriter. .”

Ronan passed on some of his own experience: The daily work is handed over to the production manager.

Lindsay-Bill said: It's my first time as an executive producer. I need to accumulate experience and get familiar with the work of a producer as soon as possible.

Ronan nodded: You can decide for yourself.

Today, there are four producers that Shahai Entertainment focuses on training. They are Andre, the production manager who first cooperated with Ronan, and Jessica Felton, who was developed from an editor, has just stepped into the threshold of a producer. Lindsay Beal, and George Clint, in total control.

Also on hand are producer Chris Renaud for the animation department and Shonda Rimes for the television series.

With Relativity Entertainment producing more than ten projects each year, Ronan can only manage the general direction, and the specific work of the crew must be handled by trustworthy people.

Lindsay Beal added: Anna Wintour's assistant contacted me some time ago.

Ronan asked, What do they want?

Lindsay - Bill said directly: They hope that the script can be in line with the real situation, can not affect the reputation of Anna - Wintour.

Ronan waved his hand: Strong women and workaholics are not negative images, just follow your script.

Hearing this, Lindsay Bill gained confidence, the two chatted for a while, and she changed the topic to another project: About the information provided by Lydia Hearst, I wrote an outline and The script of one episode, I will send it to your mailbox later, you can take a look.

Okay. Ronan replied: You have a good grasp of the work rhythm of the two projects, and don't affect each other.

Lindsay Bill smiled and said, No problem. She then asked, Ronan, this project doesn't have a name yet, do you have any suggestions?

Ronan thought about it for a while, and said without hesitation: Call it Gossip Girl.

Gossip Girl? Lindsay Bill nodded slowly: The name is good, and it just echoes the content.

Ronan warned: There is no rush for this TV series project. It won't be too late to push forward after you complete the preparations for The Devil Wears Prada.

Lindsay Beale said, I get it.

Ronan glanced at his watch, stood up and said, Let's end here today. Just as he was about to leave, he suddenly remembered another thing: I will hold a party at home this weekend to entertain William from England. It's time to join in.

Lindsay Beal thought about the schedule and declined, I'm going to negotiate with Mercedes-Benz and Prada the day after tomorrow. I don't have time for the weekend.

Ronan didn't force it, and left Lindsay Bill's office.

William came to North America from the United Kingdom two days ago as the chairman of the FA. He is currently in New York and will come to Los Angeles on the weekend. Ronan plans to hold a banquet at home to welcome William and his party.

He has sent invitations to friends including Tom Cruise and Will Smith.

In addition, some executives from Relativity Entertainment are also invited.

Because following William, there are also officials from the Football Association.

In any case, William had entertained him in England, even from the perspective of reciprocity, he should have expressed it.

For this banquet, Ronan had already asked the housekeeper Nikia to make preparations in advance, cleaning the place that should be cleaned in the manor, pruning the trees that should be pruned, and hired a high-end service company to do party planning.

On Saturday night, the future world was brightly lit. From the moment the sun turned to the west, famous people arrived at the manor one after another, and the security of the manor increased by more than two levels.

Even the Beverly City Police Department, which had said hello in advance, sent more patrol vehicles here.