The Best Entertainment Era

In the luxurious and elegant banquet hall, Netflix CEO Mark Randolph greeted William with the introduction of Ronan, and quickly left the crowd to find his target.

He had communicated with Ronan yesterday, and he didn't come here to see the prince tonight, but had his own mission.

Mark - Randolph quickly found the Premier League operations officer Blank - Smith.

Hello, Mr. Smith. Mark Randolph greeted with a smile: I am Mark Randolph from Netflix.

Blank-Smith also smiled back: Hello, Mr. Randolph. Mr. Anderson just gave us an introduction.

The two exchanged a few words of greeting and drank together again. Mark Randolph turned to the topic: I watched Mr. Smith's press conference in New York. You came to North America this time, and you also shoulder the important task of promoting the Premier League?

Blank Smith's heart moved, and he said: North America is a very broad market with great potential. His voice changed suddenly: Mr. Randolph is also interested in the Premier League?

Mark Randolph said: As long as time allows, I will watch a few Premier League games every weekend.

Blank Smith took two glasses of champagne from the passing waiter, handed one to Mark Randolph, and said: If there are more fans like Mr. Randolph in North America, the promotion of the Premier League will be very important. Much easier.

Mark Randolph nodded slightly, and said: The most popular sport here is American football. Although there are many people who like English football, the audience is limited after all.

Blank-Smith knew what the other party said was true. Compared with most of the world, North America is a veritable football desert. He immediately smiled and said: So, we want to unite the local people in North America who like English football, Promote the Premier League together.

Mark Randolph took advantage of the opportunity and said: Netflix is ​​willing to cooperate with the Premier League to promote.

That couldn't be better. Blank Smith smiled sincerely: Mr. Randolph, is Netflix willing to be a sponsor of the Premier League?

When talking about cooperation, of course you have to pay real money, otherwise what is the point of cooperation?

Mark Randolph didn't answer Blank Smith's words at all. Instead, he said: Professional sports leagues promote the most important media. Which North American media do you cooperate with?

Blank-Smith thought for a while,

Said: The Premier League and ESPN are a strategic partnership, and ESPN is fully responsible for the TV promotion and broadcast of the Premier League...

Mark Randolph then asked, What about the Internet?

Blank-Smith said: In terms of the Internet, we have a cooperation with Yahoo Sports, and Yahoo Sports has the right to report on the Premier League.

What about live video streaming? Mark Randolph asked directly.

Blank-Smith was stunned for a moment. For the more traditional British football industry, the live broadcast of Internet matches is a relatively new thing. Although there have been considerations in this regard, it has not been actually implemented.

Mark Randolph glanced at Blank Smith, and immediately said: Netflix has the largest Internet video service in the United States, with more than 15 million users. It has made Internet videos for many events including boxing events. Live streaming, Netflix can stream Premier League games over the internet.

Blank-Smith, who has the conservative side of the British, hesitated and said: We have not actually operated the live broadcast of football matches on the Internet.

Internet users are generally younger, which represents the future. Mark Randolph said simply: If the Premier League wants to survive, it needs to attract more young audiences.

He smiled: According to Netflix's statistics, although there is no authorization from you, many websites in North America have stolen ESPN's live TV signals to make profits by stealing copyright live broadcasts. Instead of letting this piece of copyright be lost in vain, why don't you What about Netflix? We have the largest Internet video business in the U.S. and the world.”

Blank-Smith was moved, and said: We will discuss this internally. Please wait for a while, and I will give Netflix an official reply.

While saying these words, Blank-Smith is also considering corresponding issues. The live broadcast contract with ESPN was signed a few years ago. At that time, there was no clear concept of Internet video live broadcast. The contract between the two parties was limited to traditional TV and Live radio, no terms on internet copyright at all.

It seems to have some operability.

This can not only increase the income of the Premier League, but also further promote the Premier League brand through the Internet, killing two birds with one stone.

Moreover, the video site with 15 million users has a wide audience.

Here Mark Randolph is discussing with Blank Smith about the copyright of the live broadcast of the Premier League.

On the other side, after Will Smith and Tom Cruise chatted with William about Diana's past, the new chairman of the FA also chatted with Ronan about football and the Premier League.

The Premier League is one of the five major European leagues. William came to North America this time. Although he is in a private capacity, he has actually been promoting the Premier League, and he has a sense of responsibility to find a job in his position: Ronan, Will, Tom, I dare not say that the level of the Premier League is the best in Europe, but the commercial brand value of the Premier League is definitely the first among all professional football leagues in the world. From a commercial point of view, investing in the Premier League is worthwhile.”

Will Smith didn't know much about football and just listened without saying a word.

Tom Cruise watched some Premier League games, and suddenly said: David Beckham has left the Premier League to join Real Madrid in Spain, which will reduce the attractiveness of the Premier League.

Ronan vaguely read related reports. After the famous flying boots incident, Ferguson and Beckham turned against each other, and the latter left Manchester United and went to Spain.

But last summer, Ferguson found a new No. 7 for Manchester United, a fancy teenager named Cristiano Ronaldo, who came to Manchester from Portugal.

No one can imagine what kind of changes this Portuguese, who is flamboyant and can only dribble with his head, will bring to the world football in the future.

In a few years, there will be double arrogance in football first, and then others.

William said at this time: David's departure is a pity, but the value of the Premier League is not determined by one person, but the brand value of the entire league.

Ronan answered: So, this time, you are not only promoting the Premier League, but also looking for commercial investment?

William smiled: That's right. Some Premier League sponsors have expired, and we are looking for new commercial sponsorship. He was straightforward: Commercial investment is the key to the development of modern professional football, and business is the driving force for the development of football. Without commercialized operations, the Premier League would never be where it is now. Modern football can no longer be divorced from business. After I read a lot of data, the organizers conducted some analysis. As long as we continue to promote the commercialization of the Premier League, the Premier League’s The brand value can far exceed other leagues in Europe in the next few years.

Ronan nodded slowly: It is true. Modern football and business are inseparable. Football has become the world's number one sport. It is not only the choice of professional sports and audiences, but also the choice of business.

Commercial football is a product driven by the trend of development, and it is inevitable.

It can even be said that David Beckham is an excellent manufacturer under commercial football.

William said: Ronan, Tom, are you interested in investing in the Premier League?

Tom Cruise shook his head: I don't have the strength to play football.

Ronan shook his head: I'm not interested in being a sponsor. Frankly speaking, I run a film company, and the company's brand doesn't have a particularly big impact on film productions.

William said, Last time in London, didn't you say you were interested in football clubs?

In the past two years, there have been frequent acquisitions of huge funds in the Premier League. Although they have caused huge controversy, from the perspective of development, foreign funds have revitalized the nearly stagnant Premier League. The controversy has brought global media and fans attention. With the injection of large sums of money, the Premier League and Premier League clubs have attracted more attention from the world.

The power of money is strongly promoting the rapid development of the Premier League.

Now, many rich people from all over the world have come to England. William himself may not have this ability, but the team behind him is making suggestions and creating momentum for him: They are all proud of owning a Premier League football club.

Ronan said with a smile: I have always been interested in the Premier League, and this has never changed.

William said: Why don't you join forces with Tom to buy a club. Ronan, you have financial strength; Tom, your reputation will win the support of fans.

As soon as these words came out, Ronan and Tom Cruise looked at each other tacitly, and had the same feeling that this prince was not a decoration.

One can imagine the effect of Tom Cruise adding the Premier League.

Ronan glanced at Tom Cruise again, seeing that Tom Cruise nodded his chin unobtrusively, and said, William, the acquisition of Premier League clubs by foreign funds is prone to conflict. When the Zabi consortium and Rupert Murdoch's News Corporation competed for Manchester United, not only did fans and the media protest, the FA also directly stopped the deal.

That was before. William said with a smile: The current Premier League is an open professional football league. We welcome investors from any country and region in the world.

Ronan did not continue this topic, but said: You, the chairman of the FA, are very dedicated.

William laughed: Since I am sitting in this position, I must have to do some work. We must not waste resources, otherwise the public will blame us again.

All four, including Will Smith, laughed.

The banquet that night was very successful. In the words of the other side of the Pacific, it was a home away from home. On the third day after the banquet, William left Los Angeles.

A vice president of Netflix's video business then led a team to London to discuss matters related to the Internet copyright of the Premier League.