The Best Entertainment Era

On the same day, two new dramas produced by Shahai Entertainment were officially launched on Netflix streaming media.

The two new shows are - Gossip Girl and Chernobyl.

Just like the first solo drama launched, the two new dramas still adopt the popular watch mode, releasing all the episodes of the season at once.

The former is the first season, the latter only one season.

This moment attracted the attention of a large number of Netflix users.

When Netflix’s streaming media business was first launched, in addition to a large number of old movies, the two exclusive new dramas Prison Break and Wilderness Survival were well received and recognized as conscientious productions, with both word-of-mouth and viewership.

According to Netflix's statistics, the cumulative number of viewers of the two both exceeded 15 million times, and the total brought nearly 5 million new paying users to Netflix around the world.

The new paid users and revenue growth brought by high-quality new dramas to Netflix are very obvious.

At the same time, it also brings a new mode of TV drama broadcasting.

Many traditional media are actually paying attention to Netflix streaming media, because once the Netflix streaming media model continues to be successful, it may impact their TV series business.

Many viewers have already complained through the Internet that the mode of one episode per week does not seem to be very satisfying.

Traditional TV stations have even given names such as disruptive innovation to Netflix streaming.

But Netflix originally started and developed with a business model similar to destructive innovation.

For example, Netflix's initial business is aimed at the video tape rental and sales market.

As we all know, Netflix started with the online rental and sales of DVD business. Even now that multiple businesses are advancing side by side, online DVD rental and sales are still the most guaranteed source of income for Netflix.

At the beginning of Netflix’s establishment, consumers rented video tapes in physical stores and watched them on video recorders at home, which was the mainstream mode of offline movie consumption.

At that time, the industry giant Blockbuster had nearly 10,000 stores across the United States.

Netflix's model, based on the rapid development of the Internet, has won the support of users, thus impacting traditional companies represented by Blockbuster from the bottom up.

Today's Blockbuster, although it has also launched an online rental and sales business, is a step behind Netflix, which can be called a fatal step.

Looking across the United States, Blockbuster's physical rental stores have continued to close down, from nearly 10,000 to less than 4,000.

Blockbuster is just struggling to support it.

The birth of a new industry giant is always accompanied by the weakening of countless old forces.

After the launch of Netflix streaming media, the novel playback mode has attracted a large number of viewers.

In addition, Netflix Shares has a larger number of users. These user data are shared with streaming media and can be converted into paying users of streaming media services at any time.

Netflix's leapfrog development model has also attracted attention, and several companies have launched social business in the market.

But they started too late and have been far behind by Netflix, so it is difficult to develop in the short term.

Hollywood, however, attaches great importance to Netflix's model.

Netflix's DVD online rental is now an important offline channel for Hollywood filmmakers, and the streaming media business also shows enough vitality and a bright future.

Hollywood is a circle that likes to follow suit very much, and this is most vividly reflected in film production.

The six major companies have also put streaming media business on the agenda. For example, Universal Pictures and Twentieth Century Fox are planning to establish an online video company called HULU.

Warner Bros. also proposed to build Warner Online, but within the company, it encountered strong opposition from branches including Warner TV and HBO.

In the streaming media business, Netflix is ​​ahead, but there will be more and more competitors later.

If you want to ensure that the streaming media business continues to be far ahead, you must not only continuously absorb old works into the copyright library, but also pay attention to solo dramas.

Netflix’s streaming media and online rental business owns more copyrights than any offline rental company.

In the first half of this year, Netflix has managed all medium and large Hollywood companies, and the number of copyrights for rental, sales and online broadcast works owned by the website has exceeded 100,000 in one fell swoop.

You know, when Blockbuster was at its peak, it only owned the copyrights of more than 20,000 film and television works.

In Ronan's memory, it wasn't until around 2010 that the Netflix copyright library was enriched to the number of 100,000 copies.

However, in the hands of Relativity Entertainment, Netflix received stronger resource support, made more relevant preparations, and made its development direction clearer.

In addition to the copyright of old works, the pulling effect of exclusive new dramas is the most obvious.

The launch of Gossip Girl and Chernobyl once again caused a sensation.

Moreover, the two dramas are highly targeted, which also strengthens the appeal of the previous two groups that paid relatively little attention to Netflix streaming media.

The audience of the former is undoubtedly the group of girls and younger women, while the latter is those who came from the Cold War era.

The power of the nuclear threat among groups that lived through the Cold War can never be ignored.

At that time, it seemed that a nuclear war would break out between the United States and the Soviet Union at any time, and the United States lived in the shadow of Big Ivan anytime and anywhere.

Once the two works were launched, they immediately triggered a wave of flocking to watch.

This mode of watching more than N episodes at one time is not too refreshing compared to the TV station that squeezes toothpaste bit by bit.

Burst watching mode is deeply rooted in the hearts of the people on the Internet.

Gossip Girl and Cherbellino have been well received since their release.

The former is mainly concentrated in the group of young women.

This TV series is the first to take the fashionable and popular elements of social sharing, mobile phone text message and online video as the core theme, but it does not make people feel artificial, blunt, false and mysterious.

Moreover, with Queen S as the core protagonist group, the so-called upper-class life shown is also the dream of many young women.

During the publicity, Lydia Hearst, a wealthy socialite and Lindsay Bill's best friend, visited the announcement site several times to endorse the creative background of Gossip Girl.

This also makes the protagonist of Gossip Girl with a high society background and rich and famous ladies more convincing.

In addition, this TV series does reflect many realities in American middle schools.

Drinking, promiscuity, intrigue, and even seaweed among high school students have become as common as drinking plain water and eating.

Similarly, for publicity purposes, Netflix sharing and video interaction have also become an indispensable part of the lives of the girls in the play.

Queen S showed up and told all the girls that if you don't even use these, you will really be OUT!

In Hollywood and major TV stations, youth-themed TV dramas have never been less.

What Gossip Girl does best is to repackage this theme with fashion and popular elements.

There's something in the show that viewers have seen a thousand times—the unremarkable guy who falls in love with the popular, troubled girl, and he sees her differently from everyone else, and ends up hitting her heart.

Then there is the handsome boy who looks great on the surface but is very depressed inside, and is full of disgust for life, all because of the pressure from his parents and so on.

But Gossip Girl made the audience feel fresh and interesting after watching it.

In the comments of Hollywood Reporter: Gossip Girl is not only a time-consuming drama, but also has become the object of worship for the fashionable life of American teenagers.

Even Tyra Banks, a well-known supermodel in the fashion circle, took the initiative to share and post through Netflix after watching the episode, claiming that she has become a fan of Gossip Girl.

The well-known fashion devil Anna Wintour also mentioned this show in an interview, thinking that it can give 80% to Queen S's fashion taste!

Vanity Fair hit the nail on the head, calling the show a teen version of Sex and the City.

There are also comments on the Internet, thinking that the theme of this drama is quite interesting-the role of appearance in the relationship between men and women!

There is a saying that is good, deep feelings, no match for the chest...

The audience of this show is mainly teenagers, especially young women.

Judging from market feedback and Netflix's big data statistics, Gossip Girl has fully achieved its purpose.

In contrast, Chernobyl has a better reputation and is even considered a recognized drama.

The word-of-mouth of Chernobyl has been completely blown up since the moment it went online.

From the media to the audience to the drama critics, there was a lot of applause.

Entertainment Weekly directly posted an article saying: Chernobyl kills all disaster dramas in seconds!

From getting the first click on the line to over 2 million viewers, Chernobyl has not only exploded in word-of-mouth, but also been extremely stable.

Rotten Tomatoes has a 98 percent fresh rating, with an average score of 9.7 from film and drama critics.

On IMDB, the audience scored an average of 9.6 points,

The popularity of this drama once again brought out the disaster decades ago, causing extensive discussions from North America to Europe to Russia.

The Kremlin's regular press conference and public talks with Russia's iron-fisted magnates also mentioned the play successively.

Although this drama seems to be fair and just, but after all, it was filmed and produced by Westerners from their own perspective, and there are still a lot of smears.

However, the Russians surprisingly did not refute or hide.

The Russian media commented on this drama and said: No matter which country it is filmed in, it has allowed the world to truly understand a period of history, to be vigilant, to think, and to pay attention.

Among all the comments of ordinary Russian viewers, there are two sentences that appear the most: one is the details are shot too well, and the other is it's a pity that we didn't shoot this by ourselves.

In terms of view count alone, Chernobyl is not much higher than Gossip Girl, after all, the latter is more entertaining.

But its social influence far exceeds that of Gossip Girl.

Netflix's efforts in high-quality original content have not only brought rapid growth in user scale and increase in network traffic, but also made its stock price show a trend that pleases investors.

Meanwhile, Tom Cruise is also in action.