The Best Entertainment Era

California, Los Angeles, Beverly Hills.

Tom Cruise walked out of the mansion solemnly and came into the garden.

His manager and spokeswoman, sister Lee DeWitt, approached.

Are you ready? Tom Cruise tidied up his white T-shirt with a charity slogan in support of ALS and asked, My side is ready.

The video equipment is ready, Lee DeWitt said.

Tom Cruise walked along the garden path to a flat meadow, where a photographer who often cooperates with Sandsea Entertainment was already waiting here, adjusting a very ordinary camera.

Please, Kleibert. Tom Cruise patted the cameraman's arm very kindly.

The cameraman said with a smile: It should be, you are too polite.

Opposite the camera, a bucket of ice water mixed with ice cubes was placed on the turf. In the hot July, there were still traces of white mist rising.

Fortunately it's not winter. Tom Cruise laughed at himself.

Lee DeWitt laughed: Ronan thought very carefully, and probably didn't want to make it difficult for you, so he specially chose this time period for Netflix to go public.

Tom Cruise said: Ronan has helped me so much, even in Antarctica, I dare to pour it on myself.

After all, Lee DeWitt is Tom Cruise's sister, and she understands what happened to Tom Cruise. If it wasn't for Ronan's use of his own strength and the relationship between entertainment and CAA, he would forcefully suppress those opponents. Bad news for Tom Cruise, Tom Cruise will be in very big trouble.

That Pat Kingsley has been cultivating in Hollywood for decades, and her network of relationships is quite extensive. Once a woman goes crazy...

It can only be said that fortunately there is Ronan.

Even if it's a favor, Tom should cooperate with Relativity Entertainment and Netflix.

Moreover, this matter is very beneficial to expanding Tom's reputation and influence.

Kleibert looked at the sun and said, Wait a few more minutes.

Tom Cruise nodded slightly, and continued to ask Lee DeWitt: What about the media?

Don't worry. Lee DeWitt said simply: We have already contacted you. After the video is uploaded, the Internet will start to hype it from this afternoon, and the traditional media will follow up from the Internet. Tomorrow morning you will participate in ABC's Good Morning America. , the show once again challenged the intended goal.

She said with a smile: With the promotion of Theory of Relativity entertainment, there will be no problem.

Tom Cruise said: Three candidates have been drawn up, involving entertainment, sports and business...

Having said that, the butler walked over with a couple.

Hi, Tom. David Beckham and Tom Cruise hug: Ready?

Tom Cruise pointed to the camera and said, Everything is ready.

Victoria greeted Tom Cruise and chatted with Tom Cruise's sister.

David Beckham is the person Ronan and Tom Cruise chose to radiate into the sports circle.

This football star, whose influence has long gone beyond football, is definitely the number one football player in the world today when it comes to commercial promotion.

Maybe David Beckham just wants to help or participate in charity, but Victoria has a keen sense of smell and has already noticed the possible public opinion, and she also tried her best to persuade David Beckham to participate.

It can be said that without Victoria, there would be no David Beckham today.

After chatting for a while, cameraman Kleibert reminded Tom Cruise that the light is the most suitable for shooting now.

Tom Cruise finished chatting with Beckham and came to the camera.

For today's subsequent series of activities, Tom Cruise has done a lot of preparations.

Standing in front of the camera, Tom Cruise briefly introduced the rules of the event.

Of course, this activity was naturally named Ice Bucket Challenge by him!

Participants post videos of themselves being doused in ice water on the Internet, and then participants can choose three or more other people to participate in this activity.

The event stipulates that invitees either accept the challenge within 24 hours or choose to donate $100 to the fight against ALS.

The purpose of the event is to let more people know about the rare disease known as ALS, and also to raise funds to help treat it.

Tom Cruise picked up the ice bucket and poured the ice water on himself to complete the challenge.

Immediately, he faced the camera lens and chose Ronan, Will Smith and David Beckham to participate in this activity.

The video was shot very smoothly. Tom Cruise took the towel handed by Lee DeWitt, put it on his body, and came behind the digital camera to see the effect of the shooting.

David Beckham and Victoria also joined in.

The effect is not bad, Clement said.

Tom Cruise gave a thumbs up: Very good.

Clement turned off the camera, removed the memory disk and handed it to Tom Cruise, saying: My work is done, let me take my leave.

There is still a lot of work to be done, and Tom Cruise is not polite to him, saying: We will talk another day.

Tom Cruise ordered someone to deliver Clement, handed the storage disk to Lee DeWitt, and said, Upload.

Lee DeWitt put away the storage disk and said, Go take a shower first, don't catch a cold.

Tom Cruise nodded: I'll go right away.

Lee DeWitt didn't say any more, and walked quickly to the nearby auxiliary building. An experienced network promotion team from Embassy Pictures had been waiting there for a long time.

David, you can do whatever you want. Tom Cruise pointed to the wet clothes: I'll take a shower first and change my clothes.

Go ahead and leave us alone, David Beckham said with a smile.

Victoria looked at Tom Cruise walking away and said in a low voice: David, this is a good opportunity. Be serious and seize it. The person who supports Tom Cruise is Ronan Anderson, plus Will Bill Smith, they are the famous iron triangle in Hollywood.

David Beckham: You always think too much.

Victoria snorted dissatisfiedly, and said, If I didn't think too much, would we be here?

David Beckham was silent for a moment. Although he had done a lot of derailment, he never thought of divorcing Victoria, because he knew the importance of Victoria very well.

Victoria continued: Don't forget, you are already thirty years old, how many years can your professional player career last? What will you do after you retire?

I... David Beckham said: I can play for at least five more years.

Victoria emphasized: Planning, long-term planning! This must be there! Even if it is for our children! Fame has always been our greatest capital, and we must maintain it. David, after you retire, Hollywood is the best choice. Continue to ensure exposure.

David Beckham didn't speak, which made him instantly understand why Victoria spent huge sums of money to buy a house in Beverly Hills and be neighbors with Tom Cruise.

Also, Victoria has been persuading him to come to the United States to play, especially to choose a team in Los Angeles.

This is a football desert!

David Beckham raised his hand to stop Victoria from continuing: I need time to think about it.

Tom Cruise changed into dry clothes at this time and came back again, and the three of them got together and chatted.

In the auxiliary building, Lee DeWitt personally logged into Tom Cruise’s Netflix sharing account and ALS Charity Foundation account, uploaded Tom Cruise’s Ice Bucket Challenge video, and posted the challenge below Rules, @ronan, will smith and david beckham at the same time.

The team from the embassy film quickly spread the video on the Internet, striving to let a wider audience see it as quickly as possible.

This group has been established since the promotion of The Blair Witch, and has experienced many Internet promotions and promotions for movies. It can be described as rich experience and various means.

Promoting a video for the Ice Bucket Challenge is a piece of cake.

At the same time, in the Relativity Building, a team of as many as 20 people also started to mobilize. Some were in charge of contacting newspapers and magazines, some were in charge of contacting TV stations, and some were in charge of contacting other traditional media.

In recent years, Relativity Entertainment has become popular or has cooperated with many stars, and quite a few of them want to continue to cooperate with Relativity Entertainment.

Most celebrities are smart people. For example, celebrities at the level of Matt Damon, in order to maintain their relationship with Harvey Weinstein, they did not hesitate to personally call media reporters to put pressure on them.

Faced with the constant success and the ever-increasing scale of Relativity Entertainment, anyone with a bit of a brain will take the initiative to move closer.

After the person in charge of the PR department of Relativity Entertainment contacted, many people immediately reposted Tom Cruise's latest Netflix share.

In addition, Ronan and Tom Cruise have made a lot of preparations for this plan to expand Netflix's sharing influence, especially charity events for people with gradual freezing, which have been held more than once.

All of these make relevant content spread faster and easier for audiences to accept.

In the afternoon, the Ice Bucket Challenge has become quite popular on the Internet.

In just over six hours, Tom Cruise's Netflix share was forwarded more than 300,000 times and viewed nearly 3.2 million times.

Moreover, with the passage of time, the number of viewers per unit time has shown a trend of skyrocketing, and a snowball effect of Internet communication has begun to form.

Ronan, Will Smith and David Beckham all responded via Netflix sharing before the day ended, accepting Tom Cruise's Ice Bucket Challenge invitation.

This further increases the visibility of the campaign.

However, the influence of traditional media should not be underestimated, so Tom Cruise entered the Good Morning America ​​program the next day.