The Black Card

The source of these negative comments is a big v user on Weibo.

Shi Lei completely read the review article of the big v, which is 4,000 or 5,000 words, it is not purely to ask for black Qi Xuan, the content is actually more relevant, mainly aimed at the judgment of the user's credit points in the summer plan. .

This article says that Qixuan is extrapolating a large number of users.

The author believes that the current bike sharing market seems to be booming. In fact, this is an emerging thing after all. In addition, since more than a year, in addition to the initial enlightenment and worship, at least a dozen similar companies have appeared in the market, and they have all obtained good venture capital.

This has led to an excess of bike sharing in some major urban markets.

And among these dozens of companies, even two have appeared that the deposit cannot be returned. There are even four other companies that have experienced similar situations at different stages. Fortunately, they have received new financing in order to avoid the continued deterioration of this situation.

Here, the author emphasizes that the future bike-sharing market will definitely be crowded towards Qi Xuan and Chong worship, the two largest market occupants, and even he will get some unconfirmed news indicating that Beaver and Penguin All have accelerated the layout in this market.

It listed the data on Qiyue's a round of financing and flash d round of financing. He said that this is the precursor of Penguin's gradual penetration into Qixuan.

I have to admit that he has a keen sense of smell in this regard. Without knowing the inside story, it is really difficult to analyze this from the financing of two related companies.

Then he said that it seems that Aju intends to withdraw from the competition with Penguin for Qixuan, and instead seeks the next level of demand. They have contact with Chongbai and the other good bicycle sharing companies. Quite frequently. And if Ajue successfully acquires Chongbai, they will surely eat the other companies one after another. This is not a problem for Ajue, who has a large body.

Although Qixuan currently occupies about 70% of the entire bike-sharing market, if he wants to fully integrate the resources of several bike-sharing vehicles, it will be equivalent to owning more than 20% of the market.

Moreover, because of the addition of the giant beaver, bicycle users have greatly increased their confidence, and this market share is likely to quickly exceed 30%, or even 35 or more.

Under such circumstances, Qi Xuan has issued such a summer plan.

Originally, this plan was Qixuan's strong response to Aju's attempt to integrate the remaining market, but Qixuan made a faint move.

Free deposit, of course, can attract more users to flood into Qixuan, and even directly divide up the remaining company's market share, including worship.

However, as long as the users who do not have to pay a deposit have any form of bad credit records, they will be banned from promoting their bicycles for life. This will directly cause users to have great dissatisfaction with this, and it will affect not only a very small number of disabled users, but also the original users' dissatisfaction, thus switching to other brands when Aju is strongly in the game Arms.

What's more, the strategy of exempting the deposit for the first three times is itself a double-edged sword.

While effectively increasing the number of users, it will also cause more old users to be dissatisfied.

Why can they waive the deposit for the first three uses of Kaixuan bikes? And old users, those who have supported the Qixuan brand for so long can't enjoy this policy? Although there are not two hundred yuan, this is a fair question.

Da v said that human beings always have a kind of thinking, do not suffer from widows and suffer from unevenness, and unfair policies will likely cause Qi Xuan to compete for market share, which is greatly disadvantaged.

This will directly lead to a stronger attack by Aju, taking the opportunity to attract users to seize the market.

Immediately after this article was published, it was retweeted and discussed by many people who are concerned about the emerging industry of bicycle sharing, and many public media, as well as self-media, issued corresponding commentary articles.

The content is not good, basically it is to re-plow the field again, deepen the work and magnify the ideas in the original article, and then discuss.

Under constant analysis, it has indeed aroused heated discussions among users of bicycle sharing.

On the entire Weibo, including the WeChat circle of friends that later joined, Shi Lei hardly saw too much to help Qixuan speak, one by one, he would only exaggerate the alarmists, and even said that it was Qixuan digging the grave.

Shi Qiang just hung up the phone and called again. Shi Lei didn't wait for him to speak, and said, "I know the things on the Internet, and I also saw those comments."

Shi Qiang hurriedly said: "Shi Shao, the limelight is not right. In the past, there will be some positive comments, but this time, it seems to be bad. Many shareholders have called and asked if they can step on the brakes? "

"You didn't find a public relations company?" Shi Lei smiled, seemingly not worried.

"I haven't had time yet, am I not trying to communicate with you first? Rather, a few public relations companies have contacted us proactively, saying that they can help us eliminate the impact as much as possible, and even two have already quoted prices."

"Very well, let the public relations company eat shit. We don't need them."

Shi Qiang froze and asked, "Shi Shao, do you have any countermeasures?"

Shi Lei nodded and said, "In fact, there is no countermeasure, just an official interpretation of the policies of this summer plan."

"How to interpret?"

"Tell all users that this event officially started from 00:00 on July 1. After opening, as long as the user who does not have a deposit in the account will be considered as a new user of this event, they can enjoy the first three rides without paying the deposit Welfare ~ www.wuxiaspot.com ~ Shi Qiang couldn't sit still. He got up impatiently from the chair and said, "Sony, this is not good! There are still several days to go before July 1, if we make such an interpretation, there will definitely be a lot of people running. And we don't have that much cash at all. "

Shi Lei smiled confidently and said, "Then these days, are these users planning not to ride our bikes?"

Shi Qiang didn't understand, and said, "Surely not, they have to ride, but ..."

"Since we have to ride these days, there will not be a large-scale run in these days. There are advances and exits, and even if some users refund in advance, should the company be able to cope?"

Shi Qiang thought for a while and said, "The refunds made in these days should be users who use less than three times a week, and the number of these users is about 30%. The company should be able to cope."

Shi Lei nodded with a smile, and then said, "Then all we have to face is a run within four hours of 8 to 12 pm on June 30 ..."

This time is based on the evaluation of Kaixuan's user data. Because of the consideration of leaving work, a large number of users must wait for the use of bicycles after work to be refunded.

"But we can't handle it even for only four hours!"

Shi Lei said silently: "Why do you think about the worst place? You tell me, instead of you, you have the habit of using bicycles every day, or it is necessary. Then, only three times without a deposit, the fourth time, That is, at most July 4th, they have to pay the deposit again. It only takes only three days. Why do they want these two hundred yuan? Isn't that bothering themselves? "

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