The King of Variety Entertainment

On Hongfeng's high-speed train bound for Xingcheng, Mr. He sat in the business district. He looked out the window without saying a word, and kept thinking about the party scene last night.

The saying There are people beyond people, there is a sky beyond the sky turned out to be true, and it was the first time he realized his own shortcomings in TV programs.

He was originally proud, but he didn't expect that the few programs he was proud to host were flawed products full of loopholes in the eyes of Yang An and the others. What frightened him the most was that he thought Yang An Ann and the others are right.

These people are really professional and powerful! Mr. He thought in his heart.

Sha Bei is a funny variety show host at heart. He was discovered by Yang An in the past few years, and he is even more powerful, completely activating the funny cells in his body. He is the most important auxiliary host in Yang An's department, an indispensable lubricating figure , He has a lot of experience in how to do things with ease in the program, and his unique starting point for looking at problems makes Teacher He feel refreshed.

Teacher He recalled that Happy Camp lacks such a host who can host, be funny, be cute, play cheap, and know how to measure. Sha Bei's knowledge background and bearing, as for the other two, I won't mention it.

Lao Cui, a traditional host, today is what Mr. He will look like ten years later. He controls the overall situation with his experience and wisdom. He has a very deep understanding of indoor variety shows. He knows what the audience loves to watch and listen to. He calmly guided everyone's emotions, and he was able to hold the audience. Teacher He felt that he had a lot to learn from him.

Ning Hao, look at the filming and production of variety shows from a director’s special point of view. Film directors are the ones who understand the audience’s preferences best. In just 90 minutes, they must be able to capture the hearts of the audience. A famous director must be able to do this Well, if a variety show can do this, it will definitely be a hit in the ratings.

Yang An, the soul of the team, Mr. He admires him the most. It seems that there is no variety show type that Yang An does not know. He has a wide range of research and deep thinking, and what he says often makes Mr. He feel ashamed of his naivety.

This team is so good, losing to them is not wronged at all. No wonder they can control more than 80% of the high-end market of TV variety shows in the country. Any show that dares to go against them will become a victim of the knife!

Teacher He was once again thankful that his choice was right. Yang An successfully convinced him last night. To be precise, he conquered him with a bunch of variety shows.

Right at the dining table, Yang An directly threw out the planning plans for the five programs, and said casually: Mr. He, look at our dry goods, which one do you want to make? You can choose whatever you want!

Teacher He will never forget,

At that moment, the smiles on the faces of the four people were so strong, and after he opened one of the plan books and watched them carefully for a minute, he was so surprised that he lost his composure on the spot: This... this... I am convinced!

The planning book for the first show he opened was called Millionaire.

It doesn't sound very good, but you can see that the following joint production plan includes the plan outline of Millionaire for three consecutive seasons, the overall packaging plan of Zisong TV, the production and promotion plan of APP mobile games, Millionaire The script and shooting schedule of the film of the same name, the sales plan of overseas copyrights of BBC, NBC and other TV stations, etc.

He was stunned!

Everyone was chuckling, holding up their red wine glasses, sipping lightly, watching his gaffe, which seemed normal to them, but when it was seen by a newcomer, the shocking effect was expected.

This is strength!

But...these are just plans...how could you make such a big battle? Teacher He asked in amazement.

Sha Bei helped to explain: Now Brother Yang's name has been resounding all over the world. has achieved great success in the United States, Australia, the United Kingdom, the Netherlands, South Korea and other places. Introduced, the overseas copyright of Running Man is under negotiation. Therefore, even if Yang Geer's next new variety show has not yet come out, the vicious capitalists are already waving checkbooks and queuing up, scrambling to buy , even if it’s just an idea.”

Ning Hao chuckled and joked, Maybe you don't even need an idea. Brother Yang's perfunctory noun, or a casual sentence, may be regarded as a treasure by others!

Seeing that Mr. He didn't believe it, Sha Bei laughed loudly: This is not a joke. During the Magnolia Awards this year, we all went to Shanghai. You know the Deputy Director Xiong of Zisong TV?

Teacher He nodded: I know, I heard that it is your old relationship.

Sha Bei said: That's right, we have cooperated for many years. Because the last program Running Man was broadcast on CCTV, Zisong TV hadn't introduced a new program from Brother Yang for a long time. At that time, he must have been really anxious. He just clung to Brother Yang, begging for nothing, smiling playfully, eating, sleeping, and even going to the toilet.

Everyone laughed, Teacher He was very curious: Is this true?

Yang An nodded to confirm: It's true. They are landlords. They arranged a hotel to stay in, but he actually shared a suite with me. He even wanted to sleep with him. How shameless!

Sha Bei smiled and said: Everyone knows that those who are shameless in TV programs are popular. You are an advocate of 'shameless', and you still say others? That brother Yang who has been grinding for a long time in Xiongtai really can't help it, Brother Yang I just asked a question, What is the most popular on the Internet now? Are female anchors right? Who is the most popular in the entertainment industry? Girl groups, right? The book boy, being instructed by the teacher with the gold finger, pushed the dark clouds to see the sunrise, he had an epiphany!

Ha ha ha ha!

Mr. He finally understood, he couldn't stop laughing, and laughed: So that's how Summer Sweetheart came about? Let me tell you, this show is really speechless... As a colleague, can I curse people?

Sha Bei also laughed: Of course, I will take the lead in cursing. I watched them when they premiered in July. It was so hot! Hotter than Balala Little Demon Fairy!

Teacher He trembled with laughter: I was just about to say this, and I also think that the audience of this program is about the same age as Balala Little Demon Fairy. I thought that only Huangmang Satellite TV in China took the route of youth, but I didn't expect Zisong Satellite TV is so bold, adding a live broadcast platform to live broadcast the women's team audition. To be honest, I can't stand this mode, it's too embarrassing.

A variety show that even Mr. He can't stand, shows how weird it is.

Yang An explained: In all fairness, let's uncover the appearance and see the essence. The overall shape of Summer Sweetheart is actually not different from our indoor variety show. The draft of more than 30 female anchors is actually similar to our Good Voice show. Ordinary students are the same, but the selection of their contestants is not singing, but a variety of talent shows, very individual. We just use this show as a negative teaching material to express my own views.

Everyone put down their knives and forks and listened to Yang An's lecture.

Yang An said: Let me talk about the audience first. The content of Summer Sweetheart is a live broadcast of girl groups. The audience is young people in their 20s. These people are more accepting of new online media, and many of them are loyal supporters of mobile phones. I don’t really like to watch traditional TV programs, but “Summer Sweetheart” can give them an unobstructed viewing experience, and the types and characteristics of the female anchors are also in line with the current diversification of Internet culture, which is very in line with the trend, and this must be praised.”

Yang An raised the table knife and said, This is the trend.

Then raised the silver fork: This is tradition! As offensive weapons, the two are not compatible with each other, but as the same cutlery for cutting steak, they must coexist peacefully and work together.

Everyone thought about it, Yang An said: The content of Summer Sweetheart is correct, but it is better to position it as an online variety show rather than a traditional variety show. Traditional audiences, such as the few of us present here, will not accept its format. , After seeing it, I will feel disgusted and feel hot eyes!

So, the fault is Zisong Satellite TV!

Teacher He sighed: I finally understand, Brother Yang, you are an independent producer, so many programs have to be distributed to different TV stations, so you must strictly follow this point.

Yang An nodded: That's right, I basically put positive energy on CCTV. Funny, absurd, commercial, I like to put it on local stations. The main audience of each TV station is different, and their preferences are also different. We It can be switched flexibly at any time, which is one of the benefits of independent production. Now let’s talk about First Time in Life, I will let you pause because it has the wrong audience.

Mr. He understands that The First Time in Life focuses on children, and the audience on Huangmang Satellite TV is wrong. Most of Huangmang Satellite TV's viewers are around 20 years old. Who cares about the details of adults and children's life?

Yang Andao: Mr. He, you open that green folder. The content of this planning book is essentially the same as Summer Sweetheart, but I changed the outer packaging form, which can kill the former in seconds. , it immediately became a traditional variety show, I believe this show will be popular, not just for one season, if it is done well, we can do it for ten years!

Is it really so amazing? It's another show that can be broadcast for ten years! Ning Hao joked.

Yang An laughed: Of course it's amazing. There are five members of our elderly team. Sha Bei and I have been running men for ten years, and Lao Cui has been a matchmaker for ten years. Do I have to prepare a ten-year program for you and Mr. He?

Is this prepared for Director Ning and me?

Teacher He was overjoyed, and opened it quickly after hearing the words, only to see five words written on it - China's Got Talent!