The King of Variety Entertainment

Let's compare Summer Sweetheart and China's Got Talent!

Yang An said: In order to win the love of the audience, the female anchor of Summer Sweetheart can be cute, handsome, yelling, eating, performing acrobatics, and all kinds of personalized talents can be applied. If we change our thinking , find a group of multi-talented ordinary grassroots contestants, no matter what you perform, dance, mime, acrobatics, magic, boulders in the chest, etc., there are no restrictions, as long as your performance is exciting enough to impress the judges, we will let you advance , Does this mean that the audience will be larger? Will the audience's acceptance be higher?

Teacher He suddenly realized: Summer Sweetheart only selected female anchors on the Internet. There are too few young male audiences as the main viewing group, and the audience is not large, so its reputation is not good. China's Got Talent can be paid special attention to. Grassroots contestants focus on shocking, strange, mysterious, and strange performances, and by the way supplemented by the contestants' inspirational stories, which just fit the preferences of traditional audiences!

Yang An applauded: That's right! Let me talk about another thing next. Except for Director Ning, everyone here is a TV person. Since ten years ago, Radio and Television issued Order No. 54 to replace the traditional broadcast The scope of TV's jurisdiction has been expanded, and the content related to the 'Internet' has been added. To put it simply, it is the slogan of 'Taiwan Interaction'!

Network interaction, this is an important idea for TV stations to seek self-change, adapt to the trend of the times, grasp the pulse of the times, and keep pace with the times in the Internet age. It is the dream of countless TV people to do.

But in the past ten years, it has never been done well, it is just an empty slogan.

From top to bottom, there is no enforceable and effective framework at the national level, no perfect laws and regulations, and no reliable guarantees. The basic level of TV stations and independent production companies also don’t like things that are too trendy, because too trendy programs are not subject to traditional The audience waits to see it, which leads to less and less young audiences watching TV, and the tiredness of old audiences, a vicious circle, and the speed of audience turnover is accelerated.

Moreover, radio and television especially likes to intervene frequently in matters that are not familiar to them, especially the Internet. They sweep it every three to five times. These words cause the following to jump around, and Boys Over Flowers was inexplicably changed to Boys Over Flowers.

Speaking of the interaction between Taiwan and the Internet, everyone was full of anger and scolded a few words.

Yang An said: I only admire Summer Sweetheart. It dares to make changes and breakthroughs to the traditional TV model. It is a new exploration. We can try this and use it in China's Got Talent. Above. Mr. He, do you have confidence in this program? Do you want to try it?

Teacher He was a little nervous: Let me try to strengthen the interaction between Taiwan and the Internet on China's Got Talent?

Yang An nodded: Yes,

As for how to do it, I will ask Director Ning to help you, use your imagination and see your abilities! The big framework in your hand has been written, and you continue to refine the other content, and strive to officially launch it after the Spring Festival next year, and start broadcasting in April and May.

Teacher He solemnly agreed to come down, half a year from now, such a big project cannot be prepared in a day or two, he decided to put all his efforts into making this show well, as a nomination certificate to join the Yang An Department.

This planning plan is now in the hands of Ning Hao. Teacher He will spend three days returning to Star City to hand over the work and pack his luggage. In the next few years, he will live in Hongfeng and fight for his dream.

...

Although a lot of things have happened this week, the TV circle is indeed colorful and overwhelming.

Enron's homepage was attacked, hackers were arrested, the producer of Flowers and Boys was fired by Huangmang Satellite TV, He Jiong resigned in a flash, the two parties got together and broke up, and the headlines were not repeated every day. Some people are tired of watching .

But everyone did not forget one thing. Blue Sea Satellite TV still had a blockbuster program Boys Over Flowers that was not broadcast, and this program attracted much attention because of Yang An's joining.

At 9:15 on Thursday morning, Xiong Hao, the deputy director of Zisong TV, clocked in for work and hurried to the science and education electrical conference room in Taili. He was late because he had to wait for an important document. Just delay the meeting.

Zisong TV Station is going to hold a special and important observation meeting this morning. Xiong Hao is the host of the meeting. The guests who are visiting are all the elites related to TV program production of Shanghai Guangwen Group, all of whom are senior producers. people.

Xiong Hao pushed the door open with his laptop and briefcase in hand. The director and the director of the production center had already arrived, and they were talking with a leader, Director Qi of the Guangwen Propaganda Department.

Old Xiong, come, come, we just happened to talk about the content of the interaction between Taiwan and the Internet. Come and introduce Director Qi.

The head of the station beckoned Xiong Hao over.

Xiong Hao put down his things, shook hands with Director Qi, and said with a smile: Taiwan-Internet interaction? This is a big topic. Everyone has talked about it for more than ten years and there is no result. Where do I start?

Director Qi smiled and said, Deputy Director Xiong is too polite. Isn't Summer Sweetheart an excellent example of our Zisong TV network interaction!

Old Xiong Hao blushed: So you said that the ratings of this show are 1.4%.

Director Qi persuaded: Don't say that, the emergence of new things will always cause controversy. You said that there is a lot of criticism on the Internet, but I don't think so, because there are also many voices of praise on the Internet, and traditional audiences have not yet accepted this approach. After another year or two, when more and more live variety shows appear, everyone's views will gradually change and become supportive!

It's hard for Xiong Hao to say anything, who can say what will happen in the future?

He finished the season of Summer Sweetheart with a lot of scolding, and the Internet was almost spraying him like a dog. Would he still be stupid and continue to do it in the second and third seasons? He was infamous for several years, corrected the audience's point of view, and then let other shows take advantage of it? Think beautifully! Sure enough, the types of variety shows that Yang An didn't involve were all thunderous, and if he didn't pay attention, he would blow himself up to death!

Seeing that he didn't speak, the station director reminded: Director Qi is studying the current situation of the webcast industry. We are the first TV station in China to have access to webcasting. He also hopes that you can continue to explore the connection between TV stations and the Internet. After discovering the loopholes and deficiencies in the live broadcast industry, the radio and television industry may launch a regulatory policy for the online live broadcast industry next year.

Xiong Hao's first reaction was to shudder: Okay, the radio and television black hand stretched out again.

But dead fellows don’t die poor people, radio and television should manage the webcast, whoever you love, Xiong Hao immediately expressed his position: No problem, of course I know everything and say everything.

Half an hour later, everyone was present, and the meeting started on time at 9:45.

The director presided over the meeting and said, I would like to invite everyone to come and participate in this observation meeting today. It is mainly for the Boys Over Flowers broadcast by Blue Ocean Satellite TV last night. Have you watched it last night?

The hands of three people were raised sparsely below, and one of them was Xiong Hao.

The director said: It doesn't matter if you haven't seen it. Let's listen to Mr. Xiong's explanation today. If you look at it with a purpose, you can find more things. Old Xiong, I will leave it to you.

Xiong Hao stood up first, bowed to thank all around, and then sat down: Thank you for coming to the observation meeting in your busy schedule, and giving suggestions for our new variety show on Zisong TV. There are endless programs, 18 programs have been launched in half a year, and reality shows have blown out, but the quality of these programs varies, and after a quarter of broadcasting, less than 30% of the profits are made, and almost all other programs end their lives at a loss.

The purpose of inviting these think tanks today is to watch Yang An's variety show and find a way out that suits Zisong Satellite TV's own characteristics.

Xiong Hao continued to introduce: Last week, Yang An's Sister Over Flowers premiered with a ratings of 2.6%, and two days later, Huangmang Satellite TV Wu Liang's Flowers and Boys was broadcast with a ratings of 1.83%. Tianhou was fired, it is said that he used black means to deal with Yang An, and was arrested by the police, but whether they have made a deal in private, it is unknown, this topic is not within the scope of today's discussion.

They say they don't discuss it, but in fact everyone is laughing.

How could such a big matter be hidden from everyone? Many people in the circle have already guessed it, but they didn't show their shame publicly. Besides, the worse Huangmang Satellite TV is, the more unlucky it is, the better it is for Zisong Satellite TV. If the opponent is unlucky, of course I have to laugh!

Okay, okay, they killed themselves, no one else is to blame, let's just take it as a warning!

The director took control of the overall situation and signaled Xiong Hao to continue.

Xiong Hao opened a PPT, pointed at the projection screen with a laser and said: This is the time-sharing chart of the ratings data of the two programs. You can see that Yang An's Sister Over Flowers is a linear upward trend, and Flowers and Youth is a linear decline. Regarding this point, we have concluded that after each program of Yang An is broadcast, there will be a steady upward trend, while many other TV programs of the same type fluctuate greatly. Specially summed up a report...

There are countless TV people who study Yang An's programs every year. Xiong Hao is a senior expert, and he is very familiar with Yang An. Compared with ordinary people, his views are more in-depth and go straight to the core.

The elites present listened carefully and kept nodding secretly. Xiong Hao had answered many questions to the point.

After half an hour, Xiong Hao stopped and operated the computer: Let's take a look at last night's Boys Over Flowers, I hope everyone can take the points I just summarized, look at it in a targeted manner, and propose improvement plans!