The rise of Hong Kong's wealthy families

The seven editors are all experienced in the industry, and with Ho's perfect plan, only the questionnaire survey is a little troublesome.

Regarding the cover shoot, after hard negotiations between Liang Zhenxun and the advertising department, Zhao Yazhi was finally willing to shoot for 4,000 yuan. The shooting process went smoothly and was completed in one day.

Tuesday, March 29, 1977

He Jiahao was sitting in the office, looking at the cover of the first issue of "FHM". Zhao Yazhi was wearing loose clothes, sitting there looming, holding her head with her right hand, which made people want to find out, but they felt that she was very innocent.

beautiful!

nice!

This is He Jiahao's first feeling.

"Boss, we plan to release the first issue of "FHM" tomorrow. The first printing will be 20,000 copies. We have negotiated with the printing factory. If the sales are good, we can print more at any time. There are 634 newsstands willing to sell our Magazine." Liang Zhenxun reported on the pre-sales situation.

After calming down from his visual desire, He Jiahao became a little worried, fearing that the actual sales of the magazine would not be good.

"How is the quality of these 20,000 magazines? Are they as good as the magazine in my hand?" He Jiahao asked seriously.

If you buy a magazine and you can’t read it clearly, or if you touch it with black eyes, no one will come back to it.

"We have checked those 20,000 magazines one by one, and there are no problems." Liang Zhenxun assured.

"Then follow the plan and publish it tomorrow. Pay attention to the sales. If the sales are okay, prepare the second issue immediately without delay." He Jiahao also felt that the classic magazine from the previous life would not be popular.

"Yes!" Liang Zhenxun exited the office after receiving the response.

"FHM" is a weekly magazine, updated every Wednesday.

Day 1, Wednesday morning

In front of a newsstand in Central, a large cover poster of Zhao Yazhi stands vertically.

Even the owners of every newsstand stared at the posters with fascination.

A male office worker was attracted by the cover poster. He walked to the newsstand and asked curiously, "Boss, is there a new magazine?"

"Yes! Pretty boy, would you like a copy? This is the first magazine in Hong Kong specially made for us men. The content is more beautiful than the cover. If you don't believe it, you can take a look before buying it."

The white-collar man picked it up and opened it in disbelief, "There are too many magazines made for us men, isn't that "Dragon, Tiger, and Leopard"? Isn't it the same as "Dragon, Tiger, and Leopard"?"

The newsstand owner knew that the sales of the magazine depended on high-income people like white-collar workers, so he put a smiley face on it when he was mocked, "Just take a look first, you can't deceive people whether the content is good, let alone educated people like you." "

The more the white-collar man looked, the more he couldn't pull his eyes out. An unconscious smile began to appear on his lips, forgetting that there was a newsstand owner next to him.

Four minutes passed. The newsstand owner was a little impatient and urged carefully, "Young man, is the content interesting? I have never read newspapers or magazines by mistake."

Hearing the urging voice, the white-collar man reluctantly moved his eyes away, "How much does it cost?"

"12 yuan a book, new ones every Wednesday."

A white-collar worker in 1977 had an income of more than 2,000 yuan, so the man would buy a copy without hesitation.

The newsstand owner looked at the crowd of white-collar workers in front of him. Everyone had a copy of "FHM" in their hands. He suddenly shouted, "Don't take it away. Remember to pay, 12 yuan a copy."

The boss sighed in his heart at the same time, "This magazine is another hot-selling product."

The reason is too simple. The cover is attractive, but the content is more attractive than the cover.

There is no reason not to be popular!

The white-collar man returned to the company with "FHM" and started working. During his lunch break, he actually gave up his rest time and looked at the magazine greedily.

When colleagues saw the lustful and innocent cover, they laughed and said, "Dawei, how dare you read pornographic magazines in the company, be careful your boss will find out."

For a moment, everyone in the office looked at the white-collar worker Dawei.

Dawei quickly stood up and waved his hands and explained, "This is not a pornographic magazine, it is a very serious magazine, a magazine specifically for us men. If you don't believe me, just look at it, there are no pornographic pictures in it."

Looking at the content inside, a colleague went over to read it and was immediately attracted.

"Hey, Dawei, let me see."

"Make room for me."

In an instant, Dawei was surrounded by people, and several copies of the magazine were almost torn open.

"There are so many people. Go buy it yourself. It's available at the newsstand downstairs. It's only 12 yuan."

Hearing Dawei's words, the colleagues on the periphery ran out directly, and soon the elevator was full of people.

Scenes like this keep happening in the Central area.

Zhao Yazhi knew that "FHM" would be published today and went to the newsstand early to buy a copy. When the newsstand owner found out, he insisted on asking for autographs for a few copies.

After opening the content, I felt it was refreshing and fundamentally different from other magazines.

In the afternoon, Liang Zhenxun hurried into the office, holding a report in his hand, and said excitedly, "Boss, according to the news from some newsstand owners, the first issue of "FHM" has become a hit and has sold more than 6,000 copies. , it is very likely to be printed.”

Hearing this, He Jiahao, who had been worried all day, finally breathed a sigh of relief and took the first step in Hong Kong.

"We have to wait for additional printing. After all, 20,000 copies only account for one-third of the sales. However, we still need to notify the printing house to be ready. Again, we must ensure quality."

"If it's sold out tomorrow, we'll print 30,000 more copies. If it's the day after tomorrow, we'll print 20,000 more copies, and so on."

He Jiahao made a final explanation. Although he had no advertising investment, he could sell more than 2,000 copies on the first day, so selling out 20,000 copies was not a problem, but he still wanted to be more cautious. After all, if he couldn't sell all the copies, he would have to recycle them. It was Yun Zhimeng who posted the money.

Thursday afternoon

"Boss, many newsstands are calling to get the goods. I have already called the printing house to print 30,000 more copies. I think 30,000 copies may not be enough." Liang Zhenxun's eyes flickered, hoping that the boss could increase the number of printings. Time is sales.

"No, print an additional 30,000 copies first. You should pay more attention to sales. We will start editing the second issue. Don't delay the publication next week." He Jiahao thought about it again and again and decided to print conservatively. The first issue must be published. To end perfectly.

The first issue of "FHM" didn't have many advertisers, and the advertising revenue was only 20,000 to 30,000 yuan. The second issue has been able to increase significantly. After all, its influence has expanded, and it is still a white-collar worker with a good income.

As for the magazine's own earning power, it is also very strong. The total cost price is only 6 yuan, and the ex-factory price is 10 yuan. The profit of a copy of "FHM" is 4 yuan, which means that Yun Zhimeng has earned 100,000 yuan.

However, He Jiahao has already invested 300,000 to 400,000 yuan, and it is obviously impossible to expect the first phase of return.

He Jiahao shook his head and said with a smile, "It seems that it is not a problem to make an annual income from magazines. It is impossible to enter that small circle through this. People who make plastic flowers are all working in real estate. How could I not give it a try?" Woolen cloth."

Success will breed ambition, not to mention a young and energetic person like He Jiahao.

The real estate industry is something everyone in Xiangjiang is jealous of, and He Jiahao, who knows the development history of Xiangjiang, will not let go of this opportunity.