The rise of Hong Kong's wealthy families

"No matter how much you say, it's all false." He Jiahao understands this truth very well. A person must be down-to-earth, especially when he is proud.

People often fall when they have just succeeded, but when they are in crisis.

After get off work, He Jiahao went to the newsstand to understand the situation. He had no choice but to see and hear it in person before he would feel at ease.

"Boss, I heard that there is a new magazine that is very exciting, right?" He Jiahao asked at a newsstand somewhere in Causeway Bay, looking at the tempting poster.

"Yes, that magazine is called "FHM". It is very exciting. It is more than ten times more exciting than "Dragon Tiger Leopard"." The Mediterranean newsstand owner pointed at the magazine and said happily. It seems that he has earned a lot today. money.

He Jiahao picked up the magazine and pretended to flip through it, then smiled and said, "The content is more beautiful than the cover. You really didn't lie to me."

"Yes, this book "FHM" is very exciting. I have sold more than 40 copies today, which is much better than "Dragon Tiger Leopard"." The Mediterranean boss smiled brightly.

Although "FHM" is distributed by more than 600 newsstands, the sales situation in Causeway Bay, as the second center in Hong Kong, is naturally much better. If it is in the New Territories, the sales situation is probably half as bad.

However, He Jiahao's worries are less. In any case, the market demand has exceeded 20,000 copies, and it is still the first day. Tomorrow should be the peak of sales, and then drop off a cliff.

Because the consumer population is saturated.

On Thursday morning, He Jiahao had been busy in the office. Even his assistant Luo Tang didn't know what he was busy with.

Pawning antiques, plus the royalties from the novel "Kunlun", He Jiahao earned a total of 880,000, while "FHM" consumed more than 300,000. Now He Jiahao only has close to 500,000 in his wallet.

"Men's Gang" has already achieved great success. The income of more than two million a month seems to be very good, but He Jiahao's plan still needs a lot of funds, so he plans to open another magazine targeting students.

I'm making plans this morning.

Thirty thousand good-quality magazines cannot be produced in one day, so He Jiahao has asked Qin Haiming to take charge of the printing factory, strictly monitor the quality of production, and distribute it to various newsstands.

Oriental Daily, Editor-in-Chief Office

Zhao Yi looked at the popular "FHM" and then the novel "Kunlun" published in his daily newspaper. He shook his head and sighed, "He is another rising star. If I had known about it, I would have cooperated with him. I can always get a share of the pie." , so as not to become a bystander now.”

The short fat man next to him responded with a mocking sneer, "Such people are not uncommon in Xiangjiang. Where are they now? They haven't been eliminated by the times. Mr. Zhao, you still have to read our Oriental Daily. It has been the best seller for eight consecutive years. This That’s the real thing.”

Zhao Yi smiled bitterly and said nothing. Fatty had never met He Jiahao, so it was useless to talk to him. He Jiahao gave people a sense of down-to-earth and humility, which was very important.

There are many smart people in the world, just like the crucian carp crossing the river, only the down-to-earth people will make it to the end.

"Sing Tao Daily" wrote on the masthead, "Is "FHM" a fierce dragon or a local snake?" ’ to evaluate the pros and cons of this magazine.

I have to say that this is suspected of trying to gain popularity, but it is also undoubtedly a free advertisement for "FHM" because "Sing Tao Daily" has many more readers than "FHM".

Hearing that the newspapers were talking about "FHM", He Jiahao laughed like a pig. As for who should join in the fun, he just thought it would be beneficial to everyone.

"Sing Tao Daily" has news, "FHM" has free advertising, and citizens have wonderful magazines to read. There is no loser at all, so why should we get angry and compare?

You know, in the previous life, "Next Weekly" claimed to have a founding fee of 45 million. In the early 1990s, its sales volume was only 100,000 copies. A year later, the sales volume increased to 200,000 copies. This is already the ceiling of the Hong Kong magazine industry.

And "FHM" did not spend a dime on advertising, and even sold more than 50,000 copies. Does that mean Yun Zhimeng saved 20 million in advertising fees?

In the afternoon, Liang Zhenxun came to report and said, "An additional 16,000 copies have been printed today and will be completed tomorrow. According to the feedback from the newsstand owner and the market survey of the distribution department, yesterday's 20,000 copies of "FHM" have been sold. over."

He Jiahao thought for a moment and said, "When the 30,000 additional copies are sold out, there won't be too many consumers in the market, but we can't lose the market, so we'll work hard on the distribution department and the next additional copies must be accurate."

"Boss, there is no practice in the market to recycle the remaining magazines of the current issue. We can actually abide by this rule." Liang Zhenxun said tentatively.

He Jiahao pretended to think about it, and after two minutes, he said seriously, "Editor Liang, let's maintain the status quo for now. If the number of unsold magazines is too large, we don't need to consider repurchasing it. But the market capacity needs to be carefully investigated. Don't Perfunctory."

He is not overflowing with the Holy Mother's heart, but for the future, the ability of small newsstands to bear losses is very poor, "FHM" still needs free promotion from newsstand owners, and it is important to have a good image that benefits the people.

"Yes!" Liang Zhenxun was a little disappointed. The boss did not take his suggestion. After thinking about it, the people who can create such a special magazine should think differently from himself.

After Liang Zhenxun left, He Jiahao looked at the back and thought for a while. He still felt that there was no big problem, so he devoted himself to the work of making a new magazine.

On the third day, the sales of "FHM" slowed down. The newsstand owner reported that the sales volume was more than 8,000 copies, and about 17,000 copies were still on sale in the market.

The sales volume on the fourth day did not change much, with more than 7,000 copies sold, probably due to the weekend.

There was a drop on the fifth day, with only five thousand copies sold.

On this day, He Jiahao was completely relieved. Even if it was a repurchase of 5,000 copies, Yun Zhimeng's loss was not very large and could be accepted.

By Tuesday, the remaining copies of FHM were sold out.

The first issue of "FHM" was a huge success, with a total of 50,000 copies sold and a profit of about 200,000.

"Crack!!"

Applause erupted in the public office area.

"The first issue of "FHM" successfully published 50,000 copies and made a profit of about 200,000 yuan. Congratulations! This is everyone's contribution. At the end of the year, remember to ask me to share the dividends with everyone. The second issue will be published tomorrow. Everyone still wants to Try to do a good job.”

"Crack!!"

After He Jiahao finished speaking, there was another round of applause.

The employees' faces were full of joy. They could get 40,000 yuan in dividends from just one issue of the magazine. Even if it was divided among people, it would still be several hundred yuan.

After the conference, everyone dispersed and went back to work, actively preparing for the second issue tomorrow.

He Jiahao guessed that the sales volume of the second issue should be close to 60,000 copies, but it was still not as good as the 70,000 copies of the erotic magazine "Dragon Tiger Leopard".