When will I have a long tassel?

"Is it so magical?"

Li Kejia was surprised. She had known for a long time that there must be some reason why Tang Zifeng dared to ask for help from her. As a fellow disciple, she firmly believed that Tang Zifeng was not the kind of brainless person who would come forward to make such undue demands without any support.

But she never expected that Tang Zifeng would be so bold, claiming that a business plan could get Tuao's headquarters to agree to give away 5,000 or even 50,000 copies of the software for free in the Chinese market. You know, the price of a CAD software is more than 20,000 yuan. If 50,000 copies are given away, it is equivalent to giving away a product worth 1 billion yuan. What a crazy plan this is.

"Sister, please listen to me and let me analyze it for you." Tang Zifeng said, "First of all, according to the data I have seen, Tuao Company currently has more than 2 million registered users around the world, but there are less than 3,000 registered users in the Chinese market. , is this true?"

"That's true." Li Kejia said. This data is actually what she said in an interview with reporters some time ago. Her purpose at that time was to complain about the poor protection of intellectual property rights in the country. According to estimates from Tuao's China office, there are no less than 500,000 domestic pirated Tuao software users, while the number of genuine users is only 3,000.

Tang Zifeng said: "The reason why there are so few registered users in the country is that the price of the software is far beyond the affordability of Chinese users. In 1994, the per capita GDP of the United States was US$28,000, while that in China was less than US$600. You have a set of software The price is about US$2,700, which is equivalent to 1/10 of the United States’ per capita GDP and five times that of China’s per capita GDP.

"Think about it, if you are asked to spend 1/10 of your annual income to buy a bicycle, you can accept it. But if you are asked to spend 5 times of your annual income to buy it, will you still buy it?"

"We also know this situation." Li Kejia said, "This is also what worries us. Our company's software quotations are the same around the world. It is impossible to quote a low price just because China is poor, so foreign users should protest. "

Tang Zifeng said: "So, the fact that you have few registered users in China has nothing to do with the intensity of intellectual property protection. If the government really increases the intensity of intellectual property protection, you will not increase registered users because of this, but only reduce piracy." It’s just users. Because organizations that can’t afford software still can’t afford it.”

"You are right." Li Kejia said, "This is also the conclusion of our headquarters' analysis."

Tang Zifeng said: "Then the question is, for your company, which is more important, registered users or software revenue?"

"What do you mean?" Li Kejia didn't react for a moment.

Tang Zifeng said: "I have read another piece of information. Although Tuao's CAD software has 2 million registered users around the world, Tuao's main income does not come from software sales. Isn't that right?"

Li Kejia did not answer directly, but nodded slightly with understanding. She began to understand Tang Zifeng's thinking.

As Tang Zifeng said, Tuao's software sales revenue is only a small part of the company's revenue. The company's main business revenue comes from customized services provided to users. Tuo Company has designed a large number of user-oriented solutions based on its own developed CAD software. A set of software can only be sold for a few thousand dollars, but a solution can be sold for millions of dollars.

The sales of software are one-time. After users buy the software, they will not need to pay for it for many years, or at best, they will have to pay a small fee for software upgrades. But solutions can be sold continuously. Users need such a solution this time, and they will need other solutions next time. Turning selling software into selling solutions can turn 2 million registered users into an inexhaustible source of profits. This is the core business model of Tuao Company.

Of course, Tang Zifeng did not discover this point. Tuao Company's planning department had already determined this strategy. It is precisely because of this strategy that the price of Tuo's CAD software is actually very low, just over 2,000 US dollars per set, which is no burden to design units in Western countries. Tuo Company uses this low-price strategy to seize the design software market in order to maximize its potential user base.

But this strategy went out of style when it came to China. The price of more than 2,000 US dollars is a low price compared to Western companies, but a sky-high price compared to Chinese companies. The result is that Tuo's CAD software was sold in China for several years before it accumulated a mere 3,000 registered users. If it weren't for the large number of pirated users, the Chinese people would probably not even know that Tuao Company existed.

In fact, Tuo Company should be thankful that China's intellectual property protection is poor, which allows it to at least win public recognition and form a strong brand influence. When China's economy develops to a certain level, companies and individuals have the ability to pay, and the country begins to increase the protection of intellectual property rights, Tuao's software sales will increase significantly, which is equivalent to cultivating the market in advance.

From the 1990s to the beginning of the new century, many foreign software companies acquiesced or even quietly promoted the popularity of pirated software in China. The reason was that they wanted to cultivate potential users. Many young Chinese local software were defeated by pirated foreign software and lost the ability to compete with them. By the time the new century came and the country began to strictly control software copyright, the market was already dominated by foreign software.

Tang Zifeng saw this situation, so he dared to come and ask Tuao Company to give away genuine software to Linyi Machine for free. If Tuao Company agrees to this request, it will be able to make Linyiji its official user and avoid being pried away by other CAD manufacturers. As a large machine tool company, Linyi Machine's value to Tuao is far more than the 1.1 million yuan it needs to pay to purchase 50 sets of software, but the thousands it will pay in the future when it seeks various customized services from Tuao. Thousands of expenses.

"What do you think we should do?"

After Li Kejia figured out the reason, his face became sunny. She felt that she could indeed persuade the headquarters to agree to this donation, and the headquarters might even authorize her to donate software to more industrial and mining companies and design units. To Tuao Company, these softwares are indeed only worth the price of a few CDs, but to the units that accept the software, they are worth tens or hundreds of thousands.

As a marketing director who can give hundreds of thousands of dollars worth of software to others at any time, her scope of activities will expand infinitely and she will gain a higher status in the industry.

"This involves the second point I want to tell you." Tang Zifeng said easily, "Now, you have an excellent opportunity to make Tu'ao Company both famous and wealthy. We have just taken over Linyiji We received an order for a CNC heavy-duty boring and milling machine from Xiye Heavy Machinery Factory. This heavy-duty boring machine will be used in equipment manufacturing for national key projects in the future.

"If Tuao Company generously helps at this time and donates a large amount of software and provides technical guidance to Linyiji, it will be equivalent to participating in China's national key projects, which will be of great help to Tuao Company's public relations image. I Think about it, senior sister, since you have been the marketing director, you haven’t had Tuao Company’s name published in the People’s Daily, right? Well, congratulations, the opportunity has come!”

"You mean, if we donate 50 sets of CAD software to your factory, the People's Daily will report on us?" Li Kejia asked. Tang Zifeng's guess was correct. After she became the marketing director, she spent a lot of money on public relations. The name of Tuao Company has appeared in many newspapers, such as China Jibao and Jishi. His face appeared frequently in professional newspapers.

However, Tuo's name has not yet been published in the country's major newspapers, such as People, Light, Economy, etc. The reason is also very simple. These newspapers are more serious. Tuao Company has no deeds that benefit the country and the people, so why should they report on you? In order to get Tuo to appear in these major newspapers, Li Kejia thought of many ways and invited reporters to dinner more than a dozen times. But people have also said that you can publish it in the newspaper, but you need to have a reasonable reason. After all, the page is in the hands of the editor-in-chief, so you have to have something to convince the editor-in-chief.

"Whether you can be included in the People's Daily depends on your operational ability, senior sister. I can only provide you with a position." Tang Zifeng said with a smile. He pointed at the plan that was already in Li Kejia's hand, and added: "I have written all the relevant details in it. Whether I can summarize the project from these details is not my business."

"I understand." Li Kejia said. In fact, Tang Zifeng had just said that Linyi Machinery needs to design heavy boring. Heavy boring is used to manufacture equipment for national key projects. Tuao's support of Linyi Machinery is to support national key projects. . As a foreign company, it has traveled thousands of miles to come to China to finance key construction projects in China. Isn’t this honorable enough? If Li Kejia doesn't even have this ability to deceive, he can't claim to be the marketing director of a foreign company.

"This needs to be done quickly," Tang Zifeng said. "The design time limit given by the customer is only three months. We have to purchase computers, install software, and train technicians. The time is very tight. I hope it will be completed within three days. I can get a reply, otherwise I will go to other companies to discuss it.”

"Don't worry! Don't you still believe that senior sister is doing things?" Li Kejia gave Tang Zifeng a wink, which was full of pure classmate friendship. After saying this, she suddenly remembered that there was a trap left in Tang Zifeng's previous words, and couldn't help asking seriously: "By the way, you just said that we will not only give you software, but also provide technical support. What is technical support?" ?”

"Training!" Tang Zifeng replied matter-of-factly, "Few of the idiot engineers in our factory have ever seen a computer. If you send them CAD, you don't need to train them? Our requirements are not high. You sent ten A few experts are enough, and then we only need to pay for their wages and fares. We will cover all their food and lodging during their stay in Linhe. Listen, we provide food for your experts, so you are taking advantage!"

"Get out!" Li Kejia's pretty face was sullen, and she grabbed a pencil at hand and threw it at Tang Zifeng.

Orange is back, do you still have monthly passes?