To become the richest man from the beginning of the game

Chapter 1095 President Pei, look at sales from a higher dimension!
Yao Bo said with some emotion while playing with the bar machine: "Although he is not good-looking, he gives people a special sense of intimacy, unlike other sales, although he has a polite smile, but it makes people feel natural. Be alert."

"That's so rare!"

"Actually at the beginning, when he kept introducing the shortcomings of the bar-lifting machine, I was a little confused, and I didn't quite understand the intention of his move."

"But in the process of his introduction, I suddenly had a rebellious mentality."

"The more he doesn't recommend it, the more I want to buy it!"

"After that, I asked him to demonstrate the specific functions of the bar lifter, which greatly strengthened my purchase intention."

"So I think this sale is not easy! If it is not for the precise control of the customer's psychology, how could it be possible to persuade me in such a short period of time?"

"But listening to what he said at the end, this is obviously taught by President Pei himself, and he doesn't actually have much sales experience himself. This is not surprising, obviously Maxima often has it but Bole does not often have it, and the sales that President Pei has trained. The staff are really different!"

Pei Qian: "..."

Reverse psychology?

The more I don’t recommend it, the more I want to buy it?
Are you... a bitch?

Pei Qian was silent for a moment, and said yin and yang strangely: "I think you should think about why this mentality occurs."

The implication is, think about whether your brain is still normal.

Sales tell you not to buy, you have to buy, this is not a brain water is what?
Zhou Muyan nodded in approval: "Indeed!"

Pei Qian was stunned for a moment, then looked at Lao Zhou with relief.

Sure enough, there are still normal people!

Zhou Muyan also obviously felt that Yao Bo had overreacted, and it was not reasonable and normal for him to have a rebellious mentality.

This is obviously good news for Pei Qian!

However, Zhou Muyan pondered for a moment and continued: "Why this kind of rebellious psychology appeared is indeed worth our reflection."

"I, like you, have a rebellious mentality, and at the same time have a very strong impulse to buy."

"If I hadn't already bought it and put it at home, I might have to place an order."

"The reason, I think it is the result of many psychological factors!"

"First of all, Tenda's products have always had a good reputation. Whether it is an expensive product or a cheap product, it basically has a very unique personality, which has formed a preconceived concept in the minds of consumers."

"Secondly, the environment of the entire experience store is very high, which has opened a huge gap with other stores. This environment further strengthens the impression of 'Tengda's brand is very strong' and 'the products are all boutique'."

"Again, what I saw and heard after entering the store, including a large number of customers, the transparent service of the salesmen, and this high-quality shopping experience that is different from other experience stores, further strengthen this impression."

"With the superposition of various factors, the customer psychology in the experience store has formed a subconscious that 'the products here are definitely worth buying'!"

"At this time, the salesman first introduces the shortcomings or deficiencies of the product, or introduces it from a very objective and fair perspective, which will conflict with the subconscious mind of the customer and stimulate the customer to have a rebellious psychology."

"Customers will think that this thing is obviously very good, but you keep talking about its shortcomings. What do you mean?"

"This rebellious mentality can drive customers to 'sniff' about the product, asking sales to demo the product, or describe more about it."

"With the display of the advantages of the product, the previous shortcomings will be completely diluted, and it will again conform to the subconscious mind of the customer, making the customer feel very comfortable and feel that they are right."

"As a result, the impression of 'these are high-quality products' has been further strengthened, and customers who have not yet purchased this product have a strong purchase intention!"

Yao Bo nodded suddenly: "Gao Ming!"

"Is this the legendary... Hard-to-Eat?"

"It's just a combination of punches, it's hard to guard against!"

"But there is also a premise for doing this, that is, the brand must be strong, and all products must be special enough, and the overall reputation must be extremely high, and with such a ruthless storefront, can this kind of rebellious psychology be successfully created in the hearts of customers. "

"It turns out that the beautiful decoration of the experience store is not only for the sake of style, but also has practical significance in it!"

The two looked at Pei Qian with great admiration.

The two eyes on Pei Qian's mask returned with confusion.

What are you...what are you talking about...

Reverse psychology?

Hard to catch?

Don't be a fool, I don't have this idea at all!

This is a complete accident, an accident!
Pei Qian coughed twice and explained, "You can't say that, there are always some customers who will be persuaded to quit."

If it's really like what these two people said, then this experience store is a failure!
Not only did not achieve the purpose of persuading customers, but instead achieved a better sales effect than general sales?

This was too cruel, and Pei Qian felt that he could not accept it.

Zhou Muyan nodded: "Well, that's right, of course some customers will be persuaded to leave."

"But that's precisely what's best!"

"The characteristic of this set of punches is that 'the one who wishes takes the bait', in other words 'the one who does not want to take the bait does not take the bait'."

"The premise of this kind of rebellious mentality is that Tengda's brand must be highly recognized, and subconsciously, all products produced by Tengda must be high-quality products."

"If the customer doesn't look down on the bar machine, the sales will not form a rebellious mentality when introducing the shortcomings of the bar machine, but will strengthen the subconscious in the customer's heart, and he will not buy it."

Hearing this, Pei Qian breathed a sigh of relief.

Okay, to put it that way, it's not too bad.

There will always be some people who will be dismissed.

"but……"

Zhou Muyan changed his words: "For this kind of situation of 'unwilling people don't take the bait', Tenda is actually not at a loss."

"These people don't like this product in the first place and don't plan to buy it. Even if they are fooled by the sales and forced to buy it, they will definitely regret it and ask for a refund."

"At that time, it will not only cause a series of troubles such as returns, but also leave customers with a bad impression of 'sales fooling me', which will affect the reputation of the entire Tenda Group and destroy the relaxed and comfortable atmosphere of the experience store."

"Conversely, if the salesman clearly and generously explains the shortcomings first, it will make the customers who did not intend to buy feel that the sales are very real. The customer's point of view is whether they really need this product."

"In this way, even if customers don't buy it now, they still have a good impression of the Tenda brand and the sales in the Tenda experience store."

"The next time he encounters a new product he is interested in, he will become the group of 'wishers hooked' and buy it voluntarily!"

"In the short term, although the customer was persuaded, it left a seed in the customer's heart. In the future, it will gradually take root and sprout, and eventually convert him into a loyal customer."

"This long-term vision is completely in line with Tenda's consistent style."

"Too clever!"

Zhou Muyan silently gave President Pei a thumbs up.

Yao Bo was stunned and said with emotion: "So it turns out, I know where the gap between our store and Tenda experience store is!"

"It's not just about money and investment, it's not just about the quality of sales staff and the quality and category of products."

"While there are also large gaps in these areas, it is not the root cause."

"The fundamental difference lies in the overall synergy!"

"When we consider improving the shopping experience in stores, we often focus on very one-sided and superficial places."

"For example, renovate the store and change the lighting to make customers' shopping experience better; organize sales staff training to improve their professional skills; change the location and layout of the store to increase the flow of people..."

"But these measures are too one-sided and too obvious. Although they will have certain effects, they cannot fundamentally solve the problem."

"Thank you, President Pei, for providing a brand-new and higher-dimensional idea!"

"Experience stores and stores, as a window for brands to show customers, how much role can they play? Many factors play a role together."

"The building of the brand image, the planning of the products, the decoration and layout of the experience store, how the sales staff sells... These seemingly insignificant points are actually closely related!"

"Only when they are all unified and taken into consideration as a whole, can this wonderful chemical reaction be formed, making the experience store part of the brand building and giving customers the best shopping experience!"

"Mr. Pei, thank you so much. It's a worthwhile trip to Tengda Experience Store this time. I learned a lot!"

Yao Bo couldn't help holding President Pei's hand with both hands, and his eyes were full of gratitude.

Jinding Group's stores have been deteriorating in recent years, which has always been a heart disease of Jinding Group.

In order to solve this problem, Jinding Group has also thought of many ways, such as store decoration, training sales personnel, poaching competitors' sales talents, and trying to open an online store.

But all failed!

Although it has improved slightly, it is still unable to resist the general trend.

Today, after watching Tenda's experience store and analyzing it with Zhou Muyan, Yao Bo suddenly understood the gap between Jinding Group's store and Tenda's experience store, and also understood the crux of his own store.

The previously troubled questions have been answered, and there is a feeling of clearing the clouds and seeing the light!

Of course, knowing that, it may not be able to solve it.

The success of the Tenda Experience Store is most fundamentally dependent on the brand and product strength. If there is no corresponding product strength to support, rushing to learn the sales model of the Tenda Experience Store will definitely die miserably.

If the quality of the product is not good, then the "false persuasion" of sales will immediately become "true persuasion", and the sales of the store are afraid to plummet.

Therefore, this model may not be able to solve the current problems of Jinding Group, and may even be counterproductive. After all, Jinding Group's brand appeal and product power are still far from Tengda.

But in any case, Mr. Pei's handling of the Tenda experience store did show Yao Bo a brand new possibility that he had never considered before.

This is equivalent to allowing him to stand from a higher perspective and carefully observe the problem of his own store again.

Even if it can't be solved immediately, it is finally a big step forward!

Seeing Yao Bo holding his hand excitedly, even a little carried away, Pei Qian fell into a sluggish state.

Does this work too?
I originally thought that the cultivation of the sales group was Tenda's long-term plan. After cultivation, it would be able to spend a lot of money while greatly reducing the turnover. That's why Pei Qian made such a big effort to make Tian Mo memorize the sales guidelines and give Tian Mo a lot of money. Open an experience shop to practice hands.

As a result, on the first day of trial operation of this large-scale experience store, it has already overturned? ? ?

Pei Qian couldn't help but remember what Meng Chang said before.

When I took a look at the door of the experience store, I knew that this place would definitely be popular!
At that time, Pei Qian was still very unconvinced.

Do you know what's going on in the experience store?Think it's going to fire?Is it too wishful thinking?

Now it has been proved that Meng Chang is not wishful thinking, on the contrary, he sees it very clearly.

Wishful thinking that the experience store will not be popular, it seems that only Pei Qian himself...

Pei Qian couldn't help but look up at the sky, speechless.

Ah, what a sad story.

　Two chapters first, go out for dinner with friends at night, and write another chapter when you come back, the exact time is not sure, it may be after 11:[-]
　　
　
(End of this chapter)