To become the richest man from the beginning of the game

Chapter 1097 The champion skin of the FV team

October 6, Wednesday.

Magic City, the headquarters of Longyu Group.

Zhao Xuming knocked on the door of Eric's office very carefully, and then asked quite cautiously: "The FV team's champion skin has been made, can you prepare a promotion plan?"

Eric seemed to be worrying about other things, and was not very interested in the championship skin, so he waved his hand casually: "Mr. Zhao, look at the arrangement."

Zhao Xuming nodded: "Okay."

Just as he was about to leave, Eric said again: "It's coming to Summer Promotion soon. Shitou Company intends to continue promotions around the world, and the promotion of champion skins can also be included in the Summer Promotion."

"Especially in the ICL division, the discount can be slightly larger. After all, it is the championship division. If you want to come to other divisions, you will not have much opinion."

Since it is the championship area, the discount of the championship skin is of course stronger.

Other regions are not satisfied?

Then you can also come back with a championship area. If you get it, you can also enjoy this kind of treatment.

Zhao Xuming hurriedly nodded: "No problem, I will warm up the summer promotion activities by the way!"

After speaking, he carefully closed the door and left.

Zhao Xuming is very clear that Eric is not in a good mood recently, so he must act carefully.

Since losing to Tenda at the 515 Game Festival last month, Eric has been in a state of impatience and at a loss.

Obviously, this matter hit him a lot.

Originally, when he heard the news that Tenda was going to sell the building, Eric thought his plan was about to succeed, and almost wanted to open champagne to celebrate.

But I never expected that in just one or two days, the situation suddenly reversed!

As soon as the news that Tenda Group's capital chain is going to go wrong, many companies lend a helping hand. Tenda's loyal users are also spending frantically, buying games, buying mobile phones, and even selling smart fitness drying racks. crazy!
As a result, Mr. Pei survived the crisis without any bloodshed.

Not only that, the 515 Game Festival organized by Tengda completely overwhelmed the events organized by Finger Company and Longyu Group in terms of influence, discounts and final word of mouth.

For Tengda, although it burns a lot of money, it has achieved its purpose well.

Not so with Eric.

He also burned a lot of money. Although he did not have as many as Tenda, he had already made the top management of Dayak Group very dissatisfied with him.The most terrible thing is that this time burning money did not achieve the effect he wanted at all.

Although burning money has also attracted many users and won some word of mouth, this is far from what Eric wants.

Now Eric is facing a situation of internal and external difficulties.

After the ioi global finals ended, he made a lot of noise in front of the top executives of Dayak Group and Finger Company in order to replace Chretien, and his analysis was eloquent, but now, it has been half a year since he took over the ioi national service, but still Nothing substantive was achieved.

It's so embarrassing.

Of course, Eric felt that he was wronged about this.

It's not that you're paddling by yourself, there's really not much you can do!

GOG has already occupied a dominant position in the domestic MOBA game market, and all kinds of propaganda have penetrated into every corner through various online and offline channels. It is almost impossible to grab people from GOG in traditional ways.

Unless the game quality of ioi is significantly better than GOG.

But the problem is that the quality of ioi is not better than GOG, and it is even inferior in many aspects such as player habits, hero recognition, cultural identity, detailed gameplay, and mobile game linkage.

In this way, no matter how much propaganda money is thrown into it, it is just like throwing it into a bottomless pit, which is useless at all!
Therefore, Eric's idea was to promote it while burning money with Tenda.When Tenda's capital chain can no longer hold, it will usher in a turning point and turn defeat into victory in one fell swoop!
Unexpectedly, it turned out to be the result of burning in the end.

I felt like I was going to grind the boss to death, but the boss made a pose and the blood was full again!

This makes Eric's behavior very naive, and even a little inexplicable.

The impression to outsiders is that one operation is as fierce as a tiger, and then look at the record zero bar five.

Therefore, within Dayak Group and Finger Company, there were voices of dissatisfaction with Eric. In order to keep his position as the person in charge of the Greater China Region, Eric had to communicate with the headquarters frequently, and even often had to make Lots of compromises and concessions, and it's impossible to focus all your energy on work.

Externally, Eric could not find a way to break the game.

Tenda looks horrible.

After a small problem with the capital chain last time, Tenda not only recovered blood quickly, but all work seemed to be completely unaffected.

Many projects such as snack markets and large-scale experience stores are still progressing in an orderly manner, and there is no mercy in spending money.

It seems that the money-burning war with Eric before does not exist at all.

Eric was confused and doubted himself.

Is it still useful to continue to burn money with Tenda?

He thought about this question for half a month, but he didn't finally think it through.

Therefore, at present, Longyu Group's publicity activities for the ioi national server are basically at a standstill. Except for the daily necessary publicity activities, such as the publicity of the ICL league and the publicity of the game update content, no large-scale publicity activities are actively carried out.

It has been silent until now.

But the days are still to come.

Now, the FV team champion skin, which has been produced since March, has finally been produced. Both Eric and Zhao Xuming believe that this opportunity must be used to promote it.

After all, this is ioi's first set of champion skins, and the Chinese won the championship. This publicity campaign has been completed, which is conducive to attracting more new players in the national server.

In terms of the speed of game development in this world, it is obviously a bit long to make a set of champion skins in three months.

But there is a reason for this.

In the process of making this skin, the designers of the finger company repeatedly communicated with the members of the FV team, hoping to make it as perfect as possible. Not only did they listen to the opinions at the beginning of the production, but also modified them during the production process. several editions.

After all, there are differences between Eastern and Western cultures, and there are certain communication barriers between designers and team members, so a lot of energy has been spent on communication.

In addition, this skin needs to be made as perfect as possible, so it took so long before I knew it.

For the final product, the designers of Finger Company and Eric are very satisfied.

This black and gold style skin is absolutely cool, and it is definitely the top-level skin in ioi and GOG at present!
Eric and the top executives of Finger Company also had a tangle about what this skin should look like.

Some people even said that this skin should be made ugly on purpose.After all, the FV team is President Pei's team. If the skin for the FV team is too good-looking, wouldn't it be cheaper for competitors?
But this voice was quickly rejected.

Because this is also ioi's first set of champion skins, if it doesn't look good, wouldn't it be even more embarrassing for the finger company?

It can be said that this is a dilemma.

If you are ugly, give priority to losing your face;
To be handsome, give priority to growing other people's faces.

This is very uncomfortable!
But after weighing the pros and cons, Zhitou Company can only eat this dumb loss and make it with all its heart, which is cheaper for the FV team.

Now that the skin has been made, such a handsome skin naturally needs to be well promoted.

Zhao Xuming returned to his office, and his people had submitted a first version of the champion skin promotion plan.

After he took a closer look, he added the relevant content of the summer promotion activities.

According to the arrangement of the finger company, the last week of this month, that is, June 6, will start the summer promotion activity.

At that time, ioi will have strong discount activities all over the world, just take this opportunity to give the champion skin a more favorable discount and earn some reputation.

Moreover, the ICL league will also usher in the spring finals this month.

Although the start time is much later than the GPL league, the ICL league has fewer teams and a shorter schedule. The finals will be played at the end of this month, a week later than the GPL league, which happens to be during the summer promotion period.

The Finger Company is considering to decide the spring champions of each division during the summer promotion, and will start a series of discounted activities at the tail of the summer promotion for the champion lineup.

If these three activities can be brought together, the communication effect must be very good.

But there is a small problem, that is, the champion skin has already been made. If you wait for Xiacu to release it, it will be a waste of these two weeks, which is not worth it.

Zhao Xuming thought about it carefully, and suddenly came up with a good idea.

The champion skin will be on sale immediately, but its initial discount will be the same as the summer promotion!
In this way, we can kill two birds with one stone: we can use these two weeks to fully ferment the heat of the champion skin, which has a good publicity effect, which will continue until the beginning of the summer promotion; Interests, you can also warm up the huge discounts of the summer promotion in advance, so that players are full of expectations for the summer promotion activities.

Because the initial discount of general skins is relatively low, about [-]% off, but the intensity of summer promotion activities is relatively large, and may even reach the level of [-]% off.

If the champion skin is sold at [-]% off for the first two weeks, and Xiacu suddenly drops to [-]% off, the players who buy it first must be in a hurry.

But it would be strange if champion skins were not discounted or only [-]% off during the summer promotion.

So, let’s just do it in one step, the first discount of the champion skin is directly the same as that of Xia Zuding, so that players will look forward to other skins in Xia Zu after buying the champion skin, and the publicity effect is the best.

Moreover, the heat of the related publicity can continue until the end of the summer promotion and ICL spring competition next month, which seems to be a pretty perfect plan!

The more Zhao Xuming thought about it, the more suitable it became, so he immediately changed the publicity plan submitted by his subordinates, and then showed it to Eric.

Eric also very much agrees with this plan. After all, this is the most reasonable and efficient publicity plan under the current circumstances.

(End of this chapter)