The entertainment industry shouldn't be like this

Chapter 295 It's too cute

"The strength of Huaguo Dunhuang is nothing more than this!"

As a partner sent by Disney to China, Ms. Amy Meyer is quite bored with the one-sided result of this "Battle of East-West Animation Movies".

Although Dunhuang is only a second-tier force in the Chinese entertainment industry, Amy Meyer is no stranger to it.

——Because it produced the world's first 3D animated film "Toy Story".

——No one can feel the impact of Dunhuang's move on the animation industry better than traditional animation overlords like Disney and Lianya Entertainment!

Among other things, the traditional animation forces in Disney originally occupied an absolute position. After "Toy Story", the pace of 3D has been greatly accelerated, and new forces have begun to rise.

However, the 2D animation "The Lion King" is expected to become Disney's most successful animation, and may suppress the rising trend of 3D forces.

Ms. Amy Meyer doesn't belong to any school - well, this is probably one of the reasons why she was sent to China - but if she can, she still hopes to compete with Dunhuang's 3D animation works !
Because Dunhuang's strength in 2D animation is too weak!
The current box office is enough to explain everything-Dunhuang's "My Neighbor Totoro" was released for two days, and the combined box office is not as much as the box office of "The Lion King" on the first day; film analysis agencies even predict that the final box office of the former may only be the latter. Fraction.

Ms Amy Meyer has no doubts.

Until she stood in front of the peripheral selling cabinet——

Amy Meyer came here to investigate the sales of the peripherals of "The Lion King", but the first point of her sight was not on her own products, but on a large group of cute things sitting next to her!
A round body, a fluffy belly, cute and cute eyes, and neat and square white teeth when you grin... RUA must feel good to the touch!

Amy Meyer's middle-aged girl's heart awakens instantly, she only hates herself for not having a baby!

No, she is a baby herself, and she doesn't accept rebuttals!

What made "Bao Bao" fall in love at first sight was one of the extremely cute Totoro dolls holding a small lotus leaf "umbrella" with his hands up.

In addition, the cute decorations, rings, earmuffs... all made her auntie smile.

After shopping around in front of the cabinets, she chose to buy a movie ticket for "My Neighbor Totoro"—no way, this creature made her "heart trembling", which made Amy Meyer want to see it its origin.

——Will be sent to China to work, Amy Meyer's Chinese is a pass no matter whether she speaks or reads it.

However, she soon discovered that it is not necessary to know Chinese to understand this movie——

It is different from industrial animation films mass-produced by Hollywood, and even in Disney's standard commercial film format, this film does not even meet the passing mark;
There is no opening climax scene to catch people's attention, no complicated relationship between characters waiting to be discovered, no deep hidden stalks to tantalize people's appetite, no intense dramatic conflicts, and even the ups and downs of the plot are hard to find...

Everything seems to be a dream in summer. In the dream, there are towering trees and clear rivers full of tadpoles; children are running around in the huge forest, and one accidentally passes through the tree hole with twirling branches. , I ran into an elf living in the forest...

——"It's completely different from "The Lion King"!"

Amy Mayer automatically compared the two films.

Hollywood's "The Lion King" is a vigorous revenge story - on the vast East African prairie, a prince named Simba has experienced the difficult challenges of his uncle's usurping the throne, his father's death, and living in a foreign country. Finally, with the company of his friends, Go through hardships and become the real king of the forest!

What about "My Neighbor Totoro"?

The story is extremely simple, but also full of imagination!
Take one of Amy Meyer's favorite clips—

The silent forest in the middle of the night, the drizzle, the dim lights, and the little girl waiting for her father to give her an umbrella.

At this time, the big cute Totoro appeared silently, standing under the same stop sign and waiting for its cat bus.

When my sister timidly lent the umbrella to Totoro, the cute creature who used the umbrella for the first time was amused by the sound of raindrops on the umbrella, and then stomped on the ground or opened its mouth and roared to cheer up... …

Look, what an ordinary paragraph, but it becomes full of warmth and charm because of the magic power of imagination.

This kind of charm, in Amy Meyer's view, is the unique Zen of the East!

At this point, she somewhat understands why the box office of this animation is unremarkable - without a surge of hormones, it is difficult to stimulate a soaring box office.

But she will not underestimate this oriental animation because of this.

Because when the ending song sounded, there was still a smile on the corner of her mouth, and she believed from the bottom of her heart——

There is a chubby and magical creature that lives beside us, but only with a child-like innocent heart can we see how it sleeps and hear its sound of running in the wind...

This made Amy Meyer, who returned to the front of the surrounding selling cabinets, overflowing with love for cute things big and small in front of her——

Giant Totoro doll, I want it!After all, after watching "My Neighbor Totoro", who doesn't want to lie on its soft belly and experience the feeling of "luxurious masturbation"!
I also want a hand-made doll that can be put on the finger!Little Totoro is also very cute, okay, she just hates that she doesn't have enough fingers;
The big black umbrella, which looks ordinary on the surface, also wants it!As soon as you open it, you will be amazed. The inner layer is all kinds of cute performances of chinchillas on rainy days, as if shrouded in the world of elves...

After Ms. Amy Meyer found that she couldn't help but bought a bunch of peripheral products from competitors, she was silent for a moment.

Then, the alarm bell in the bottom of my heart rang loudly!
——No one is better than Disney in the animation peripheral market!

In fact, Disney is coveting the big cake of Huaguo movie box office market, and the chosen partner Tang Yu Media is also very reliable, the publicity is in place, and the box office is very good; but Disney's share of the box office must follow the regulations for imported films. , In fact, the share that can be taken away is not very high.

At least, in the current situation where the total amount of imported films is limited each year, Disney wants to cut more cakes from Huaguo, focusing on peripherals.

For this reason, Disney does not hesitate to reduce the proportion of the box office share, but also to increase the proportion of peripheral shares as much as possible.

Ms. Amy Meyer thought she would be the biggest beneficiary of this decision.

Now, obviously there are variables.

Amy Meyer's most intuitive reaction is-need to lower the expectation of "The Lion King"'s peripheral income in China!
She can see very clearly that the audience's love for the peripheral products of "The Lion King" is only transformed from the love for the work;
Where is Totoro?Even people who have never watched animation will be attracted by its soft and cute appearance; after watching animation, it will naturally endow it with life and emotion, and then be completely conquered by it!
——Isn't she herself the best example?
Moreover, during her short period of observation, the sales of the two animations with a huge difference in the box office were actually comparable...

This is scary!

Being cute to the extreme is also a kind of invincibility!

What about the saying "the story is the core"?It's too foul for Chinese people to rely on such a cute thing to steal money, okay?

……

　The next update should be at noon tomorrow~~~
　　
　
(End of this chapter)