What's wrong with me being a rich man?

Chapter 30 Co-Innovation
The love status of college students may be similar.

Or, in such a hot graduation season like June, everyone's mood is subtle and complicated, looking forward to the future but also fearing and worrying.

As a result, when Yu Xing shared the sudden situation, he encountered breakup incidents again in the next two days.

Some, like the previous party, did not refund the money, while others got their orders refunded as they wished.

Yu Xing could just catch up and act as a confidant big brother, but he couldn't catch up with everyone. He could only communicate about this matter with Lu Haiying, Zhong Zhiling and the team leaders.

"What do our customers need at this time? Do you think they really need these 299 yuan?"

"What they lack is encouragement and psychological massage!"

When team leader Cui Jingwei heard this, he couldn't help but raise his hand and said, "I didn't say before I came that I would have to give people massages..."

Should I pay for the massage separately?

Yu Xing spread his hands and said, "If you don't give them a massage, they will have to take out the money you put into their pockets. This can be considered as an after-sales service. Besides, it's not much."

Cui Jingwei was speechless.

"Clients at this time are very emotional. I talked with Lv Haiying yesterday and tried to come up with an effective solution. However, psychological massage alone may not be very effective." Yu Xing said, "So, if this happens again, we can help them vent their emotions and ask them to write down their last words."

"We still insist on the seven-day no-reason refund policy. They can refund if they want, but they have to leave something behind before they refund. This sentiment may impress potential users that we have not yet tapped into."

"for example……"

Yu Xing picked up the chalk and gave an example on the blackboard.

——You are my hero who is short of breath.

The 11 team leaders plus two deputy generals and lieutenant generals sitting in the multimedia classroom all felt that this sentence was quite memorable after they read it and pondered it for a while.

Yu Xing continued writing and gave a second example.

——You are my summer, but autumn is here.

He pointed at these two sentences and said, "College students love this flavor. If our psychological massage doesn't work and the customer still wants to withdraw, then let him leave a sentence. It can be a summary of love or his own reflection. In short, it should be a more emotional one. These will become part of our resources for expanding business through the Internet."

The banner of seven-day no-reason refund has been launched. It is impossible to refuse a refund, but you can still squeeze out something else.

How to use the Internet to further develop business?
This is something Yu Xing has been thinking about carefully over the past two days.

After much thought, he decided that the issue still fell on the current customer group - college students.

In addition, he thought of a once popular liquor brand "Jiang Xiaobai". One of the important factors of this brand is that its copywriting quotations are very popular among young people.

What is this?

It can probably be considered as the construction of brand culture.

Jiang Xiaobai only relied on his copywriting and quotations, and finally fell into decline, but... Yu Xing felt that it was enough for his company to be popular for a while, and he didn't ask for it to last forever, as long as he had it once.

Who understands college students best?

College students understand college students best.

College students who have suffered a broken heart can impress college students who are in love even more.

Yu Xing reached out and wrote the third sentence, saying as he wrote: "It can't just be plain language, it has to be more literary."

——When the spring breeze blows and the horse gallops, I realize that there are separations in the world.

Yu Xing looked at the text on the blackboard, thought for a moment, and continued, "We need to get some foreign writing, like Shelley's poems."

——I would like to be a rapids, a small river in the mountains, passing through rugged roads and rocks, but you don’t want to be a small fish in my waves, who only want to rush to the surging sea.

Yu Xing put down the chalk and said to the deputy general, lieutenant general and team leader: "Do you understand? We must have something that can impress college students. We must have our own advantages in the network business. It may be insignificant, but it may really have a miraculous effect. This is called brand mind occupation."

"Of course, I'm just giving this example casually. We all need to think about it and let college poets help us think when we encounter similar situations."

The 13 people in the audience were silent. Why did they feel that the senior’s casual examples were really touching?

Yu Xing wanted to continue talking when the phone on the table suddenly lit up. It was the NetEase reporter Song Yufeng.

"Come on, second-in-command, go up and speak." Yu Xing picked up his phone and casually called out the name.

Zhong Zhiling's feet moved subconsciously, and then he saw that Lu Haiying had stood up. He could only remain calm and continue sitting.

Yu Xing walked out of the classroom, dialed the phone, and greeted with a smile: "Hey, Brother Feng, are you back in Shanghai?"

Song Yufeng is a reporter stationed in Shanghai, responsible for news in East China. He is of a low rank. He came to Jinling to look for news and happened to receive the material forwarded by a colleague.

"Yes, Yu Xing." Song Yufeng's tone was a little slow, and he coughed, "I suddenly remembered that I forgot to ask you a question."

Yu Xing said enthusiastically: "Brother Feng, ask, ask."

"It's like this. When I was writing a report about your company yesterday, I thought of a question. Um, is your threshold not that high?" Song Yufeng said cautiously.

Yu Xing groaned: "Hmm..."

Thoughts raced through his mind. What did the high threshold have to do with this reporter? The previous interview and the agreed report were nothing more than a press release.

Song Yufeng felt a little anxious when he saw that there was no specific response from the other end of the phone.

In fact, he had hesitated for a long time about whether to make this call, but since he finally made the call, he naturally wanted to effectively remind the other party.

Song Yufeng returned to Shanghai yesterday morning. While having lunch in the cafeteria at noon, he naturally talked about this business trip with his colleagues, and mentioned a new project called "Guiai.com".

"I think the company run by this group of college students will not survive for a year." Song Yufeng gave his thoughts while eating.

Unexpectedly, just when he wanted to start talking to his colleagues about the next topic, someone behind him asked about the situation.

"Can you tell me more about this? It sounds quite interesting." A NetEase employee sitting across from me introduced himself, "I'm Ying Jiadong from NetEase Tongcheng. The project you just mentioned is quite interesting."

Song Yufeng turned his head and saw a middle-aged man.

He has been working at NetEase for just over a year. Judging from his age, people with this kind of face are probably leaders.

Song Yufeng did not notice anything unusual and simply described his interview with Guiai.com.

"The threshold for this project is not high, right?" Ying Jiadong asked.

"Yeah, not high." Song Yufeng felt that it should not be high, but he did not have a deep understanding of this type of business model, so he only gave a general answer.

"You said they also made a survey report on college students' love affairs. Can you show it to me?" Ying Jiadong didn't even eat his meal and sat down next to the young reporter.

Song Yufeng said "hmm" and didn't take the information. Instead, he handed over the report he had taken on his mobile phone.

Ying Jiadong read it carefully, estimated the impact of the relevant data, and when the phone was handed back, he said, "The threshold is indeed not high, and it is easy to be copied. If there is any big company doing this, it can also be done."

He thought for a moment and commented: "This idea is quite innovative. College students have new ideas. One is willing to fight, the other is willing to be beaten. Unfortunately, after going from campus to society, the probability of getting married is not high. The method of making money is really innovative!" After commenting, Ying Jiadong asked his colleagues: "Do you think their research is serious?"

Song Yufeng suddenly felt a little uneasy. He answered carefully, "They should be very serious. I think those college students are very sincere. The founder has both ideas and the ability to take action. It is said that he has researched data from many universities in China."

Ying Jiadong nodded and pursed his lips: "This project has its merits."

Song Yufeng looked at the middle-aged man in front of him and couldn't help asking, "They are doing business with college students, so they shouldn't be able to do it too big."

"Yes, if we only focus on college students, we won't be able to expand too much. But if we expand our business to the society, the market will naturally expand." Ying Jiadong said with a smile, "If their projects can really make money, and big companies also do it, their space will be squeezed out quickly, because big companies have high credit."

Song Yufeng became more and more uneasy, and forced a smile, "How much more can they earn? What company can follow this trend? Penguin? They won't focus on such a small market."

Ying Jiadong sneered, "What doesn't Penguin do? Is there anything else that Penguin doesn't do?"

He shook his head: "Alas, it's not easy for college students to start a business."

Song Yufeng felt a little relieved. Yes, it’s not easy for them.

"Thanks. I'll go back and apply and do some research to see if we can do it." Ying Jiadong patted the young reporter on the shoulder, thanked him and stood up.

Song Yufeng was caught off guard, and he couldn't hide the astonishment on his face: "Hey, are we going to do this? It's not easy for college students to start a business..."

"Yes, it's not easy for college students to start a business." Ying Jiadong agreed with this point, and then sighed, "It's easy for anyone? It's not easy for everyone."

Song Yufeng looked at the man who smiled at him, then turned around and hurriedly left the cafeteria.

He was silent for a while, and asked his colleague without any emotion: "No, who is he? What project is NetEase Tongcheng?"

Song Yufeng found that he had no impression of "NetEase Local".

"The deputy director of Tongcheng." The colleague answered, "He's in the dating business. The full name of Tongcheng is 'NetEase Tongcheng Dating Channel'. It's been going on for a while. I remember about two or three years. Well, it was either 05 or 06."

Song Yufeng: "This...this...he, what does he want to do?"

"He didn't say anything. It's not easy. The marriage and dating business is a development business, but it can't beat competitors like Jiayuan.com and Baihe.com, so it has no presence." A colleague said while eating, "Otherwise, how could you not have heard of it, right? What else can he do? He probably wants to learn something."

Song Yufeng was stunned.

Dating in the same city? Studying?
What to learn...

Isn't this the same as the penguins?!
He wanted to say something but suddenly had nothing to say.

The next day, considering the enthusiasm of those college students, Song Yufeng felt a little guilty. Before going to work, he called Yu Xing, the founder of Guiai.com, to give him a reminder.

However, Song Yufeng did not get an answer to the key question, so he could only endure it for a while before asking more directly: "Yu Xing, if a project like yours is favored by a big company, wouldn't it be easily copied?"

Since he asked this, he might as well be more direct: "Yu Xing, let me ask you, if Penguin did a project similar to yours, what would you do?"

"Well, Brother Feng, you really asked a key question." Yu Xing praised the NetEase reporter's question, but he felt more and more that something was wrong.

I didn't write a good press release, but suddenly I have to remind myself that there is a risk of being copied by big companies. There must be a reason for this.

Yu Xing smiled and said, "Big companies do have strength and funds, but with such a small track like ours, Penguin wouldn't notice it, right? Other big companies aren't as domineering as Penguin, right? But, Brother Feng, to be honest, I've thought about this before."

"We wanted to find media to report on it. After careful consideration, I only called NetEase."

"I have been reading NetEase's website for a long time, and I sincerely admire its many in-depth reports on social livelihood! You have character!"

"Brother Feng, I still have to thank you. When the report you give us comes out, it will definitely help us grow further. By then, no matter if it's a company like Penguin or some other shameless copycat company, we won't be afraid!"

Yu Xing expressed his opinion passionately.

Song Yufeng felt uncomfortable unconsciously. College students are so sincere...

This, this thing...

Ugh!
He sighed silently and said reluctantly, "Okay, okay, Yu Xing, I'm optimistic about you. You must keep up the good work. Oh, by the way, didn't you say you opened a Taobao store? I'll place a few orders later, too. Ahem, place a few orders for my friends."

Jinling makes money and spends it in Jinling, so don’t take the money home.

Yu Xing agreed cheerfully: "Brother Feng, no problem!"

The last sentence Song Yufeng said before hanging up the phone was to warn the sincere college student: "Yu Xing, be careful of those big companies. There is no good thing in big companies!!"

Yu Xing put away the phone, um, what's going on with NetEase?

He was almost certain that the simple young reporter probably still had a conscience and called him to give him a reminder.

If a large company were to do this, could it use the hot topics to increase its own revenue?

As Yu Xing was thinking about this, he saw Zhong Zhiling hurriedly walking out of the classroom.

"Brother Xing, Brother Xing, I told my family that I'm working a summer job and going to Lin'an, but they don't believe me." Zhong Zhiling covered the phone and whispered, "You're the boss, please talk to my mom for me."

Yu Xing said in embarrassment: "No, I can lie to you, but I can't lie to your parents."

Zhong Zhiling said anxiously: "Well-intentioned, well-intentioned!"

Yu Xing had no choice but to take the phone reluctantly, walked a few steps to the side, and explained the situation to his colleague's family.

Zhong Zhiling exhaled and suddenly felt something was wrong, huh?

Uh-huh? ?
No, you don’t lie to my parents, and you don’t lie to me either!

I'm already quite pitiful!
Zhong Zhiling watched his senior brother pace around, laughing heartily from time to time, and guessed that everything was probably fine...

A few minutes later, Yu Xing handed the phone back and said, "Okay, that's it."

He then instructed, "Call your teacher again later and tell him about this. Ask him to cover it up for you so that your parents don't have to call again to verify it."

Zhong Zhiling immediately felt embarrassed: "How can I tell the teacher? He almost expelled me last time."

"Tell him about our performance this week." Yu Xing said calmly, "Just tell him that your debt will be paid off soon, and then we can see whether you can continue your studies. That's it."

Zhong Zhiling was stunned.

Yu Xing reminded him with his previous words: "With good intentions."

Zhong Zhiling was no longer stunned.

"This is a small problem." Yu Xing took two steps, "I will go to Shanghai this Saturday."

Zhong Zhiling was surprised: "Brother Xing, why is it early?"

Yu Xing frowned and then relaxed his brows, smiling: "Because we will probably encounter more problems."

This chapter is combined into one and is not divided into chapters.

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(End of this chapter)