What's wrong with me being a rich man?

Chapter 31 Borrowing a Sign

NetEase is a threat.

But, maybe it is also an opportunity.

Is NetEase a big company?
of course.

But, when it comes to the marriage and dating business, is it still the case?
of course not.

After receiving the call from reporter Song Yufeng, Yu Xing was not too panicked. He still looked up the relevant situation after finishing his work for a day.

He vaguely remembered that NetEase had done business in the marriage and dating industry, but it was definitely not as prominent as Jiayuan.com, Baihe.com, and Zhenai.com in the industry.

In other words, NetEase has not done this well.

As expected, NetEase got involved in and paid more attention to this field even earlier than Yu Xing had imagined. It opened the "NetEase Local Dating Channel" in 06, and now has three independent marriage and love businesses: "Local Dating", "V Dating Center" and "Very Men and Women".

As for why there are three...

Yu Xing guessed that it was an internal competition, similar to the model of raising Gu.

However, judging from the current business performance, the Gu has not been cultivated.

Big companies are not omnipotent. NetEase has grown to this day by relying on portals and games, but this does not mean that it will be equally successful if it gets involved in the dating business. As for its threat to Guiai.com...

Yu Xing thought about it for a while during dinner, and then paced by the lake for a long time. In the end, he felt that this time the chances seemed to be greater.

At 10:30 in the evening, Yu Xing called Zhong Zhiling, called him out of the dormitory, and informed him of the possible innovation threat from NetEase.

"What??"

“How could they do this??”

"Fuck! What do they want to do?"

"Isn't this bullying?!"

Zhong Zhiling jumped three feet high. He never expected that a news interview would bring about such a huge threat.

"Brother Feng said it himself, there is no good thing in a big company." Yu Xing said calmly, "You will get better after seeing it more. If they don't bully you, you won't give them money to spend. If they bully you, they may get rich instead."

Zhong Zhiling's face flushed. The company's initial development had just shown signs of improvement, but suddenly they ran into a behemoth!
What kind of company is NetEase?
It is an old Internet company!

The market value is about 20 to 30 billion!

When Zhong Zhiling thought of this, he felt dizzy. Damn...what does it mean to have such a big company?
As he mentioned repeatedly to interns this week, "Do you know what 1000 million means?" He himself had no idea what 1000 million meant, let alone the size of a company like NetEase.

Zhong Zhiling was stunned for a long time, and two words came to his mind.

Spicy balls!

If a company like NetEase were to compete, what would Guiai.com do?

He sat down on the grass, and the first thing he recalled was that he was sitting alone, lonely and cold in the police station...

After a long time, Zhong Zhiling suddenly realized that his senior brother didn't seem to be in a hurry.

This was a morning call, but my brother was still doing business all day, and he didn't seem flustered at all when he spoke just now.

"Brother Xing, what should we do?" Zhong Zhiling looked up and asked his senior brother standing next to him.

Yu Xing spoke slowly and calmly about his analysis of the situation, and mentioned that NetEase itself had not been doing well in the marriage and dating business, which had torn apart the dazzling halo of a big company.

Zhong Zhiling was sad at first, then happy, and asked in a somewhat inappropriate manner: "Then there is no problem? NetEase, NetEase can't win like this?"

"Just because NetEase didn't do well in the dating field doesn't mean it can't do well in our niche," Yu Xing said carefully. "I took a quick look at NetEase's three dating sites. They are all targeting the general public or company employees. If they didn't mind our lack of content and directly targeted college students, Jiayuan.com, Baihe.com and Zhenai.com would definitely be fine, but we..."

Yu Xing shrugged. He didn’t know what NetEase was thinking, so he could only think about different possibilities.

Zhong Zhiling stared at his senior brother and asked, "What will happen to us?"

Yu Xing walked two steps to the lakeside, and after a moment of silence, he said, "Even if NetEase directly enters the college student group, I think we still have a chance." Zhong Zhiling perked up: "Brother Xing, what do you say?"

Yu Xing turned around and said, "Repeat your reaction when you first heard me mention NetEase."

Zhong Zhiling was at a loss, what was his reaction?
"That's it." Yu Xing pointed out, "That frustrated reaction."

Zhong Zhiling tentatively asked uncertainly: "What? How could they do this? Damn, what do they want to do? Isn't this bullying?"

Yu Xing nodded repeatedly: "Yes, yes, that's it."

Zhong Zhiling: “…”

"Is reputation important? Look at Penguin. It's doing this and that now, which has caused complaints from many industries, but it doesn't affect its ability to make money." Yu Xing continued to talk about his thoughts, "But who are we mainly facing now? College students."

He smiled and said, “At this time, reputation is important again.”

A very empathetic group.

A very sensible group.

Yu Xing also expressed his opinion this morning that college students understand each other best, and love and heartbreak in similar situations can move each other, which lays the foundation for building brand culture and corporate marketing.

Similarly, the timeline of Guiai.com's operation is very clear, and NetEase's reporting time will also be very clear. If it also enters the college student group in the future, this kind of joint innovation will be obvious at a glance.

If it were someone who had been working in society for a long time, he would have seen all kinds of bullying and current situations and might have become numb to them.

However, the founding team of Guiai.com is also composed of college students.

Zhong Zhiling's reaction was the most direct and real.

Therefore, Guiai.com was filled with righteous indignation, slammed the table, and angrily criticized the evil dragon. This is the reaction that best fits the attributes of a startup team, and it is also the one that can best gain empathy from the college student customer group.

Yu Xing told the story in a way that left Zhong Zhiling dumbfounded.

"Xiaonei.com is a good thing. As long as NetEase dares to innovate together, we have the opportunity to make this thing ferment. With greater fame and hype, the traffic will increase, and the cake will be bigger." Yu Xing shook his head slightly, "We will naturally be able to get more."

Zhong Zhiling digested it for a while, and said sincerely: "Brother Xing...you are really insightful..."

"This is related to our customer base, so it's natural to think in this direction." Yu Xing remained calm, "Besides, we have another advantage."

Zhong Zhiling held his breath and listened attentively.

Yu Xing said with some pride: "We don't make money."

Zhong Zhiling: “?”

Well, no money...

"As long as the matter gets out of hand, the details of our company will be easily exposed. However, one order is only 299 yuan, and the maximum we give to employees is 200 yuan, plus there is an additional team commission." Yu Xing smiled slightly, "This company is just to ensure the most basic operating costs."

This is Guiai.com's current expansion strategy and also the strategic guidance for its eventual sale.

Guiai.com is not making money, it just wants to expand its scale so that it can sell the company.

Yu Xing looked at his junior and said with a smile, "For a company that is under the name of social investigation, we can first write some negative information to arouse everyone's anger and doubts, and then let people dig up and say, 'Wow, this company is so conscientious.' What will our customer base think?"

Super conscientious!

Because most of the money was really distributed to employees!
I sympathize with you so much!

A grassroots company with super good conscience finally found a big company to report on it, but in the end, it was also jointly innovated by the big company. Somehow, it was inexplicably smeared again...

Zhong Zhiling imagined the possible situation and suddenly felt goosebumps all over his body.

He said with some difficulty: "Then...will NetEase come?"

"I don't know." Yu Xing looked at the lake and said faintly, "I hope he can come. If he does, I'll lend you the sign."

(End of this chapter)