What's wrong with me being a rich man?
Chapter 90 Good to be a teacher
Chapter 90 Good to be a teacher
With the help of former clients of Guiai.com, Baixiaosheng's user registration volume continues to grow, and the company's employee size has also skyrocketed.
The original 8 people increased by 50%, with 4 more people added.
As a result, Chairman Song Yufeng was able to free his hands temporarily and focus on the company's initial report.
Perhaps it was because of his girlfriend as a colleague, or the treatment of college student journalism, Song Yufeng quickly contacted Penguin’s resident reporter in Shanghai and turned the telephone interview into a face-to-face interview.
Song Yufeng, carrying a notebook, invited Penguin reporters to meet him at Starbucks.
He showed the discussion on the site and talked about the meaning of doing things in general.
Regular talk, regular interviews.
The reporter remained in a normal mood and didn't think anything of it. However, when he heard the last words of his former colleague, his eyes lit up.
"Because our company's entrepreneurial team mainly comes from campus, we pay special attention to the mental state and practical needs of college students."
"College students who are about to graduate are in a very awkward stage. They are about to enter society, but they haven't really entered society yet."
"Bai Xiaosheng collects workplace information that college students need. This was not originally in our plan. Our entrepreneurial goal was to create a workplace social networking and workplace topic platform, but we adjusted our direction after learning about the situation of college students."
"My colleagues and I were actually very hesitant before we started, because when it comes to workplace social networking, Skynet, which has been established for five years, is unwilling to introduce college students as a user group."
Song Yufeng mentioned the competitors very naturally, picked up a cup of coffee to moisten his throat, and paused for a reasonable time.
The reporter also asked naturally: "Why is Tianji Network different from you?"
"It may be due to business strategy considerations. I saw its founder said that they 'do not refuse students to come in in principle.'" Song Yufeng shrugged, "We all understand the meaning of the word 'in principle'. Oh, I don't mean to blame my peers."
He smiled apologetically: "I just want to say that Bai Xiaosheng is doing something different. Perhaps our competitors think it is meaningless and they are unwilling to do it, but we are just the opposite. We think it is very meaningful."
The reporter had some doubts in his heart, but still praised Bai Xiaosheng's sense of responsibility.
After all, Song Yufeng was not interviewing his colleagues or his girlfriend. He stopped there and finally talked about the future of the website again, emphasizing that similar information sharing would be carried out every year in the future.
The interview is over.
When the reporter returned to the company, the first thing he did was to verify the focus of today's record, whether the less famous Skynet had made similar remarks. It turned out... there really was.
——In principle, students are not refused admission, but their proportion in the membership should be controlled.
——The members we need are both benefit seekers and benefit providers, and students are basically value seekers, so there will be problems once a large number of members are students.
As Song Yufeng, chairman of Bai Xiaosheng, said, this is a different business strategy.
But this comparison of different strategies…
It's quite interesting.
The reporter decided to use this material to complete the report on "Bai Xiaosheng".
……
Within a week of Bai Xiaosheng’s information being online, the number of registered users exceeded 8000, a speed that was beyond everyone’s expectations.
According to Song Yufeng, this proves the plight of college students this year after being hit by the financial shock!
However, even though 9000 is within reach and 10000 is within reach, the curve of user registration volume is still clearly declining.
This week of user registration is also a week of enthusiastic work for the part-time team.
According to the plan, the company provided part-time work for half a month, which was sufficient time. However, in just one week, only 3000 of the follow-up visit target were left.
1.7 people received the call, and they provided about 900 pieces of valid information. Although there were similar contents, this did greatly enrich the layout of Bai Xiaosheng.
However, even if we add the information uploaded by students themselves and calculate the reports from Penguin, we cannot be too optimistic about the subsequent conversions of this initial wave.
After all, the attention from college students is time-sensitive. The autumn recruitment of enterprises usually comes to an end in November. This year, there have been more postponements and freezes due to the financial crisis, but it is still tending to end overall.
The weakening of the curve representing the actual situation once again proves the importance of strategy. Bai Xiaosheng still needs to be a regular user in the workplace.
On November 11, Zhong Zhiling formed a small team of five people to visit Internet companies in Shanghai. Among them, two were converted from previous part-time college students, two were recruited through Bai Xiaosheng's website, and one was a part-time junior student from Fudan University who was hired at a high salary.
Zhong Zhiling specifically told these five people yesterday that today they only needed to dress like normal college students and carry a backpack and everything would be fine.
At nine o'clock in the morning, Yu Xing saw the six people ready to go, and asked with a smile: "Is it okay? You don't need me to follow you?"
This was the first time Zhong Zhiling had done this. He had finally prepared himself mentally for the past few days. But when he heard his senior brother ask him this before he left, his emotions suddenly collapsed: "Uh, Brother Xing, are you busy this morning?"
Without waiting for an answer, he said, "If you're not busy, you can lend a hand."
Yu Xing couldn't help laughing: "I'm just being polite. Okay, I'm really not busy this morning. Let's go together."
There were some temporary changes to the shameless marketing plan, but there was no problem with the overall framework.
The first target chosen by Zhong Zhiling was Ctrip.
This is an online travel company founded in 1999 and successfully listed in the United States in 2003. Although it was affected by the financial crisis this year, its market value is still around 200 billion Chinese yuan.
Ctrip’s headquarters is in Shanghai.
In addition to this factor, Zhong Zhiling noticed that Ctrip's founder Liang Jianzhang has a resume from Fudan University, and now he has gone to Stanford in the United States to pursue a doctorate in economics.
There's a hint of a relationship where we can strike up a conversation, but without having to actually strike up a conversation and show our shyness.
Zhong Zhiling thought this was a good idea.
A group of seven people took the subway directly to Ctrip headquarters and arrived at Zhangjiang High-tech Park after an hour and a half.
"Wow, it's really impressive." Zhong Zhiling exclaimed when he saw the Ctrip sign.
Arriving at Zhangjiang Hi-Tech Park from Soho International, the two companies' headquarters are completely different.
"It's pretty good." Yu Xing said with a smile, "They are a listed company. What does 20 billion mean?"
What concept?
This is a concept that made the six-member field sales team look hesitant.
Saying it is one thing, doing it is another.
"Don't worry, it's normal to be rejected by local sales." Yu Xing noticed the changes in the expressions of the six people. "Speaking of local sales, you know that Alibaba's local sales team is very powerful, right?"
The six people shook their heads in unison.
Alibaba’s marketing team is very powerful, but it is not very well-known to the outside world now. Instead, it has become more prominent after experiencing a personnel earthquake.
Yu Xing was not surprised by the college students' simplicity. As they walked, he said, "Anyway, you know they are very capable. Alibaba relied on field sales to do B2B business. Field sales is not something mysterious. It is about persisting in visiting and persuading customers. Some people are always chased by dogs, but they still persist in looking for customers."
"Being rejected is not scary, just get used to it."
"We will focus on targeted marketing in Shanghai for the next half month, and then we will go to other cities. We must have a preliminary model by the end of the year."
Yu Xing said this and looked at Yu Shengjie, a junior at Fudan University who was working part-time. He said, "Brother Jie, do you understand? We need to build our website and have a positive cycle that can continue to operate. Only in this way can we do more of what we want to do."
Yu Shengjie nodded slightly. Yu Xing said again: "Brother Jie, if you think we are doing well, you can also consider coming to our company to try. We have stock options."
When Yu Shengjie heard such a recruitment, he didn't say anything, just smiled without saying anything.
Yu Xing also smiled and took six people straight to the front desk reception at Ctrip headquarters.
As soon as he saw the person, he said without hesitation: "Hello, we are from Fudan University and would like to make an appointment with Senior Liang Jianzhang."
The beautiful receptionist was stunned for a moment, looked at the group of college students hesitantly, and said cautiously: "Hello, hello, please sit down next to me, I'll make a call."
Yu Xing thanked them without any hesitation and asked his team to sit down.
Among the six people, especially Zhong Zhiling who claimed to be "shameless" in doing the promotion, he actually sat on the sofa next to him when he saw his senior's gesture. Seeing this, the truly shameless Yu Xing took out his notebook, opened his own website, and went to the front desk to promote Bai Xiaosheng for the beautiful woman.
Five minutes later, Bai Xiaosheng user +2.
Two minutes later, Jiao Shiqian, deputy director of Ctrip's customer service department, hurried over and invited the team from Fudan to the reception room.
Soon, he understood the situation with a bit of a laugh and tears.
"You came to see the chairman just to ask him to encourage college students?" Jiao Shiqian's position was neither high nor low, and he was a little nervous at first, but after hearing the leader's request, he immediately relaxed.
Yu Xing nodded and said seriously, "Yes, Ctrip is the most famous Internet company in Shanghai. We certainly hope that Ctrip can give our college students, especially those in Shanghai, some encouragement at this special moment this year."
Seeing that he was very reasonable, Jiao Shiqian said with a little amusement in his heart: "The chairman is abroad and certainly cannot accept your visit now. I will report this matter."
"Okay, I thought Mr. Liang was here. How about this, Director Jiao, on behalf of Ctrip, please give us college students some encouragement at the forum." Yu Xing signaled the third-in-command to hand the computer to him.
Just as Jiao Shiqian was about to decline, he saw the website interface and the data reported by the leader.
"We have more than 1 college students in the past few days, and the number is still growing. The Penguin report will also be released this month." Yu Xing diluted the number of users a little, first rounding it up to 1, and then mentioned the Penguin report.
Jiao Shiqian's urge to decline politely was slightly curbed.
"It's not a big deal, Director Jiao." Yu Xing said sincerely, "Please, we just want to give some encouragement to college students and let young people listen to the opinions of their predecessors. Otherwise, we wouldn't have the audacity to come to Senior Liang."
Jiao Shiqian hesitated for a few seconds and asked, "Is your website newly launched? I can't represent the company, Mr. Yu, it's not that I don't want to help."
Yu Xing took a step back and said, "Director Jiao, um, maybe this is indeed presumptuous and inappropriate. Then, as a senior in the workplace, please say a few words to the college students."
Jiao Shiqian thought about it and decided that this was something that could be done.
Is there anything wrong with encouraging college students?
This time he answered readily: "Okay, no problem."
Yu Xing immediately went with the flow and said, "Okay! I'll register an account for you!"
Without waiting for Jiao Shiqian's reaction, he quickly clicked on the registration page, registered with his own name, asked for his mobile phone number, entered the verification code, initiated the position authentication, and then called Zhong Zhiling to pass it in the background on another laptop.
In just two minutes, "Ctrip Deputy Director Jiao Shiqian", who was equivalent to an on-site manual review, successfully logged into Bai Xiaosheng.
Jiao Shiqian looked at his brand new account and said with a smile, "You guys are quite agile. You've practiced before, right? Bai Xiaosheng, that's a very unique name."
"Yes, our website is aimed at the workplace, and we hope to become a workplace social and topic platform." Yu Xing explained, "Originally we wanted to do workplace promotion, but the situation is different this year, so we will start by sharing free information with college students."
Jiao Shiqian thought about it for a moment and nodded, his thoughts turning to how to pass on his experience to young people.
A long, long time ago, Mencius said, "The trouble with people is that they like to be teachers."
Why do you say that?
Because people are really too easy-going and too fond of being a teacher.
Yu Xing was very humble. He stepped down from chairman to deputy director, and from representing the company to representing himself. Plus, he had a righteous cause, so it was a natural thing to do.
Jiao Shiqian wrote a nearly a thousand-word message to young people in a very eloquent manner.
Zhong Zhiling, who was responsible for real-time typing next to him, was also stunned.
Yu Xing had only one comment: "On behalf of all 11589 college students, I would like to thank Brother Jiao for his sincerity. We will definitely gain something from this!"
Zhong Zhiling was even more confused. Did they even come up with the specific user numbers in this second? Would Senior Brother still be able to remember this number later?
Jiao Shiqian waved his hand and said with a smile: "Hey, who didn't come from a school? I am just talking about my personal development and my experience over the years. In fact, this year's financial crisis has indeed had a great impact."
"Then please tell us more and we will learn from you." Yu Xing said, "We have just started our business and we really want to hear the experience of our predecessors. So, Brother Jiao, please tell us more. We won't listen for free, we will pay for the lessons!"
Jiao Shiqian laughed out loud: "Student Yu, you are really exaggerating."
He said this and then hesitated for a moment: "How about this, I'll take a look at your website first."
Seeing this, Zhong Zhiling really needs to be taught...
"Thank you so much, Brother Jiao. Zhiling, you take the students to visit Ctrip. It's not easy for them to come here, so let's learn from their experience." Yu Xing told Zhong Zhiling, "We'll have a meal in the cafeteria later, and then we can ask the seniors from Ctrip to help us register our accounts."
Zhong Zhiling stood up and seeing that the deputy director did not comment, he left the office with the small sales team.
Otherwise, how could he be a senior brother? His attitude is so shameless!
Jiao Shiqian was sincere in teaching, and Yu Xing was sincere in listening. The only one from Fudan University, Yu Shengjie, who was sitting nearby, seemed quite impatient.
"The environment this year is not very good," Jiao Shiqian said with some emotion after speaking for a while, "When the financial crisis hit, investment institutions tightened their policies."
Yu Xing nodded in agreement: "Yeah, I was thinking about that too."
Jiao Shiqian continued to comment on the entrepreneurial environment. He clicked on a post on the website and saw a summary and prediction of the five stages of development of the Internet industry.
His voice gradually died down as he read carefully and thought slowly.
After a while, Jiao Shiqian pointed at the post on the screen and asked, "Where did you repost this article from?"
Yu Xing blinked and replied, "I wrote it."
Jiao Shiqian looked at the college student in front of him in surprise and asked in disbelief, "Did you write this?"
"Yes, well, to be precise, it was the Sohu reporter who sorted out my speech and compiled the report manuscript." Yu Xing explained.
Jiao Shiqian was startled: "Is this the report? The report?"
Yu Xing nodded: "Yes, it was a report on my speech at this year's Internet Conference."
Jiao Shiqian felt like he had pulled a thread, and the questions that followed became longer and longer: "Well, the one about Jinling? Did you go on stage to speak?"
Yu Xing nodded again: "Yes, that was a speech for my last entrepreneurial project."
The last entrepreneurial project...
Jiao Shiqian: “…”
He took a breath and said, "Why is it the last project? Isn't it this Bai Xiaosheng?"
Yu Xing replied: "That project was picked up by Zhenai.com and they bought it. This one was just made."
Jiao Shiqian pursed his lips, hmm...acquisition, acquisition, I'm still giving a lecture...
(End of this chapter)
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