game development designer

Chapter 79 Otome Game
A week later, Tianhe Network held a press conference, publicly announcing that it would spend 4000 million wholly-owned to acquire 'TINGK', a veteran mobile game studio in the industry. Its new work will be developed by Chuhe himself as a mobile game that will bring players a new experience.

For a moment, the players who followed Tianhe Network were stunned, and then exploded.

Of course, this explosion refers to the comments under Chuhe Weibo and the official comments under Tianhe Network.

"Mobile game? That man is gone!"

"I seem to recall the fear of being dominated by the legend of the red moon!"

"Jianghu! Jianghu! Jianghu! Don't do Jianghu well! What kind of mobile games are you running!!!"

Meme memes, irascible irascibility.

This news is great news for players who follow Tianhe Network, but it is not so shocking news for game manufacturers in various industries.

The development of mobile games can undoubtedly be said to be "immeasurable money". It is not surprising that Tianhe Network entered the mobile game industry, so some companies in the industry and mobile game manufacturers are only continuing to Pay attention, but there is no big movement.

And in the meeting room of the headquarters of Tianhe Network, Chuhe is having a meeting with the senior management of TINGK studio.

With 4000 million yuan of funds and a wholly-owned acquisition, although the high-level executives have changed some of their blood, it does not hurt the muscles and bones, and it will be able to operate soon.

As for TINGK, it is actually an old-fashioned mobile game manufacturer in China, but it is different from the MMORPG mobile games made by ordinary mobile game manufacturers. What they produce is Gal game.

The buyout system is also adopted. Among the group of mobile game gal game players, their reputation is still very good.

But because it is too niche, and most of the games also use buyout elements, the company's financial statement is not good. At the same time, because two mobile games have been launched in succession recently, but the response is not high or even the cost is not recovered, resulting in financial losses. .

This is also one of the main reasons why Chuhe reached the acquisition conditions so easily. Of course, what Chuhe values ​​most is not the company's IP, but the company's own mobile game technology and its talents.

Coupled with the new project that Chuhe decided, although it is completely opposite to the gal game, it can also rub a little bit.

"TINGK's new project is tentatively set as an otome-oriented game, and the gameplay is positioned to develop cards. Like mainstream games, the main profit comes from in-app purchases."

Looking at the senior person in charge of the TINGK studio, Chu He stood on the stage in the conference room and opened the preliminary completed document in the computer.

"Love and the Producer", the name of the new project game.

A mobile game that set off a wave of otome craze in Chuhe's previous life, but like most games, the later operation overdrawn the game's reputation and lifespan. Of course, this is only for ordinary gamers. In fact, the game Not only did the manufacturer not lose its reputation and longevity due to the overdraft, on the contrary, the monthly turnover continued to rise steadily.

For this mobile game, Chuhe had specially researched its successful characteristics, so it can be said that it was very impressive.

"Mr. Chu, are we going to make an Otome game?" In the meeting room, Zhang Ling, who was originally the chief planner of TINGK Studio, raised his doubts.

Otome-oriented games are a type of game specially developed for female players. It is one of the female-oriented games. It is a love development game with women as the protagonist (player) and men as the characters that can be attacked.

If domestic gal games, especially mobile games, are niche, then otomexiang mobile games are basically a desert, and you may not be able to find one out of 100 games.

Can this game make money?

Zhang Ling and the rest of the people in TINGK had a question in their hearts.

In fact, when Chuhe decided to make this game, he originally wanted to acquire a studio specializing in the production of otome games. The result was quite sad to find that there was no such thing in China, so he could only choose TINGK studio, although its main business is gal game, but it has also produced several otome games, and the quality is not bad. Of course, within the company, these games are all loss-making.

But now that I have decided to make an Otome-oriented game, I naturally have a draft in my heart, and I have also conducted a period of market research, rather than simply thinking that this game has been successful in the previous life, and it will still achieve corresponding results here.

The success of the game industry can be said to be a combination of accident and necessity. The success of a game has its necessity and its accident.

There are too many factors involved in the success of a game, such as the market, the timing of its appearance, the general environment, as well as publicity and operation.

"According to the marketing department's survey, currently the proportion of games on the market dominated by female players is about 1%, or even lower. Although there are some mobile games, most of them focus on Xiaoxiaole and selling cute pets. way of playing."

"At the same time, the proportion of female players is actually very high. Taking Tianhe's Tianhe as an example, women account for about 60.00% of the player group, and their payment ability is not as high as that of male players, but The frequency is higher."

Chuhe showed the data integrated by the marketing department to everyone.

"Dantongtang is a web game, and it is not a game specially developed for women." Chu He said looking at the crowd.

Girls, for the most part, what does this group need?
How to play?Of course not, for example, make a game with a pixelated style and eye-catching picture quality, but the gameplay is very good for female players to play.

Make sure to scan it for you directly to go back to the station.

Among them, 70.00%, or even more female players, are visual files.

When they play games, what they care about is not the so-called gameplay, but whether the game can attract them.

"What do you think should be the focus of an otome game?" Chu He looked at the crowd and asked.

Hearing Chu He's words, I knew in my heart that this was a test of their abilities. After thinking about it, Zhang Ling, who was the main planner, spoke first: "The most important point is the original painting and the drawing of the cards in the game, as well as the male characters that can be attacked. must be handsome, this is the most basic condition, and the choice of voice actors is also very critical."

Otome games and gal games are actually similar to a certain extent.

It's just that the target group has changed from men to women.

"The plot, character creation, and interactivity, I think these are all very important." After Zhang Ling finished speaking, Wang Xue, the chief art director of TINGK Studio, also added.

As a woman, she obviously has some unique insights in this area compared to Zhang Ling.

Then several people in the other TINGK studios also put forward their opinions.

Most of the experience from the original gal game is applied to the otome type game. Although there are some deviations, it is still on the idea.

After everyone finished speaking, Chuhe opened a PPT file.

"The protagonist is set to be the producer of a film and television company on the verge of bankruptcy. On the way to save the company, he met four male protagonists who can be attacked. In addition, the background of the game is not an ordinary city, but a city with superpowers. The protagonist's players are just ordinary people, but the four male protagonists are superpowers, and the character settings are also different."

"Xu Mo: A genius-level scientist. Character setting: black belly; Bai Qi: elite special police officer. Character setting: a handsome but a bit ruffian police officer. Li Zeyan: The setting of a classic domineering president in film and television dramas. Zhou Qiluo: Young Handsome superstar."

Briefly showed it to everyone, the background of the game it set, followed by Chuhe continued: "The specific gameplay is still based on collecting cards and promoting levels, but unlike mainstream card games, players need to The cards collected are not character cards, but CG special time plots. To promote the level, it is necessary to improve the intimacy of the relevant male protagonist and the player's own attributes. The value must be maintained at a certain level, that is, the player does not need to spend money , You can pass all the plots with a little bit of a liver."

Next, for some special gameplay, Chuhe also explained and demonstrated to everyone on the PPT.

Then the expressions of everyone in TINGK began to change slowly following Chuhe's explanation, from the sudden realization at the beginning, to the surprised expression that they could do such a thing, to the expressionless expression at the end.

This... the gameplay seems to be a mature system!
The difference is only the appearance frame, and the related plot!
Could it be that they are the legendary tethered dog studio?
　Speaking of which, I also studied Love and Producer at the beginning, but I didn’t study the gameplay of the game. I have to say that stacking paper has really reached the limit of the target group and the initial operation and payment system. Of course, for ordinary players, This limit is not a good thing.

　　
　
(End of this chapter)