fish out a entertainer

Chapter 189 Hot Spots in the Game Industry

During the week of Muyi's holiday, Lianshan Game Studio became the focus of the entire game industry, especially after some game manufacturers got the sales data and marketing amount of Lianshan Games' several games, they couldn't sit still up.

"Getting Over It with Benny Ford" has sold over one million sets in a week, with a weekly sales of one million, and the estimated cost is no more than 10.

The weekly sales volume of "Famine" is 3 sets, and the weekly sales volume is one million. It is estimated that the cost will not exceed 300 million.

The weekly sales volume of "Monument Valley" is 30 sets, the weekly sales volume is 200 yuan, and the estimated cost is no more than [-] million yuan.

The publicity cost of the three games of Lianshan Game Studio is estimated to be no more than 20.

The cost of publicity and distribution is very small, which is definitely weird for a normal game studio. Normal game publicity and distribution costs account for more than 20% of the total cost, but Lianshan Games’ total game publicity and distribution costs are far from even 10%. Can't reach it.

But the sales data of the three games of Lianshan Games is still a big bang!
The reason is due to the popularity of the game "Overcoming Difficulties with Benny Ford" in the live broadcast industry.

In the eyes of professional game producers, this game can be called a shoddy game, but it has a miraculous chemical reaction with the live broadcasting circle.

Countless streamers spontaneously broadcast this game live, and the range includes but is not limited to online game streamers, stand-alone streamers, and mobile game streamers. Even the streamers who sing and dance have played this game.

With less than 20 publicity and distribution costs, Lianshan Games has gained the influence of more than [-] million publicity and distribution funds.

In particular, Lianshan Games released three games one after another, and three games with completely different styles were released together. It is also true that the price of only 1 yuan "Overcoming Difficulties with Benny Ford" was born for the purpose of publicity. game.

This kind of publicity and distribution model that uses games as a selling point to drive the live broadcast circle and let the anchor voluntarily promote it can be written into the textbook of game publicity and distribution history.

The stand-alone game department of Apocalypse Games.

Yu Yaochun looked at the latest data of the Lianshan game in his hand, with a wry smile on his calm face.

Lianshan Game is a subsidiary studio of Muyi Network Technology Co., Ltd.?

Yu Yaochun could tell at a glance that this was a trick.

I'm afraid Lianshan Game Studio has been acquired long ago!

Because the Muyi Company was established after the Lianshan Game Studio, it was obvious that the people behind the scenes were unwilling to reveal their true identities, so they established a leather bag company.

The person behind the scenes did it very meticulously, without leaving any clues. The only wholly-owned owner of Muyi Company is a person named Li Yi, who looks clean.

From this point of view, when I hostilely acquired Lianshan Games before, the performance of Lianshan Games is also understandable.

How could a fledgling studio be so indifferent to the commercialization of Apocalypse Games?
Yu Yaochun found a reasonable explanation.

Because behind the Lianshan game, there are experts who are familiar with their own business practices.

So who is this person who bought Lianshan Games long before him?

"Who are you?

Take off?

Or domain?

Or other game companies? "

Yu Yaochun frowned and began to think, countless companies were filtered in his mind one by one, but it seemed that anyone was possible.

At last.

Yu Yaochun smiled lightly. No matter who it is, Lianshan Game's announcement this time is a miracle, but I don't know if it is Lianshan Game's own idea or the idea of ​​its investors behind the scenes?

But it doesn't matter, after eating Lianshan Games, a boutique independent game studio that is rare in China, sooner or later, I can't help but show up, and it will definitely not be too long!

because
Yu Yaochun cast his eyes on the paper document on the table - "Letter of Intent on Guiding Huaxia Game Industry", which was signed and distributed by the Ministry of Culture of Huaxia.

"The domestic stand-alone game has also ushered in a big change. At this time of turmoil, how long can the behind-the-scenes investors with a platinum-level game studio like Lianshan Games bear it?"

Yu Yaochun looked at the weekly sales data of the three Lianshan games in his hand, and sighed: "It's a rare domestic game studio, what a pity."

After finishing speaking, Yu Yaochun threw the document in his hand on the desk, and looked at the letter of intent for industry guidance signed and issued by the cultural department.

Compared with the Lianshan game, this is what gave him a headache.

Tengfei Company, in the newly established stand-alone game department.

Chu Yuntian held the document in his hand with deep eyes.

"Lianshan game?
It has been preempted by others!
Is it a domain?
Or the East China Sea? "

At present, Huaxia Tengfei's game department is the only one, with an annual revenue of more than [-] billion Huaxia coins, ranking first among all game manufacturers in the world, and the department's annual revenue accounts for five percent of the annual revenue of Ascendas, a company with a market value of trillions of Huaxia coins. into more than.

And other game companies that can barely keep up with the pace of take-off are Wangyu Games with a market value of 600 billion US dollars, and Donghai Games with a market value of 500 billion US dollars.

In addition, the entire China is invincible.

Of course, these are all for the Ascendas game department, and it is not these game companies that can really pose a threat to the trillion-dollar Ascendas Group.

It is a fantasy that started with e-commerce, and its market value also exceeds trillions. The capital war between the two Internet oligarchs with the highest market value in China has involved the game industry, the entertainment industry, the financial industry, and even the real industry. The confrontation is based on billions of Huaxia coins.

Of course, the capital war between the two oligarchs has nothing to do with Chu Yuntian, the general manager of the stand-alone game department that Ascendas Group just established.

What he has to do now is to take the lead in the increasingly huge stand-alone game market for Tengfei.

And his biggest confidence is the resource tilt from Ascendas Games.

"Unfortunately, this Lianshan game has already been won by other companies. Otherwise, this game studio can become an opportunity, but it doesn't matter, a studio that can only produce independent games is not very important.

And it’s even more important now”

Chu Yuntian picked up a document on the table, a familiar yellow book bag, which read "Letter of Intent on the Guidance of Huaxia Game Industry", which was signed and distributed by the Ministry of Culture of Huaxia.

Chu Yuntian looked at the document with deep eyes.

The content here will definitely cause a big shock in the entire stand-alone game industry!From Chu Yuntian's point of view, there was no doubt about this.

The turbulence of the entire industry is definitely an unpleasant situation for small companies, because the ability of small companies to resist risks is too weak.

But for big game companies, isn't this an opportunity?

Muddy water is good for fishing!

Chu Yuntian smiled lightly.

In Muyi Company.

"what?!"

The twenty new employees who just arrived at the company looked at the old employees in the company with unbelievable eyes. Of course, the old employees meant that they were compared with the employees who just joined the company today.

"Our company is Lianshan Games?!" an employee murmured in disbelief.

And many old employees looked at the surprised expressions of these new employees with satisfaction.

After all, they had the same expressions when they first heard the news.

(End of this chapter)