What kind of experience is it to help your wife cheat?

Chapter 203 Street Sweeping Visit

Street-sweeping visits are the most primitive way for a new company or a new business segment of a large company to initially open up the market.Although it is an information-based society, customer discovery in many industries has shifted from reality to the Internet, but Song Song's industry is quite special, and the entire system from front to back still maintains the most traditional model.

One characteristic of this traditional marketing model is that in addition to individual large companies that can rely on brand effects to gain customer recognition, most companies also rely on the personal abilities of their salespeople.

The homogeneity of the products of small factories is serious, and the quality is actually not bad. Customers buy whoever they buy, not only by price, but also by favor.

Some customers' projects are limited in scale and have not yet reached the bottom line for project bidding in national regulations. They will save trouble and hand the project directly to someone they think is reliable.

However, the scale of the projects that Hetu Machinery can undertake now cannot be too large, and it is precisely this type of customers that it needs to face.

Therefore, gaining the trust of more customers is the unremitting pursuit of salesmen in this industry.

If it wasn't for Song Song's deep friendship with Xu Shaomin, he wouldn't be able to get the project of Zhenshan Vinegar Industry; if Rui Zhi hadn't introduced Song Song to Jiangyi City Food Factory, he wouldn't be able to get this project either.

This can be seen.

Of course, the "street-sweeping visit" mentioned by Song Song cannot be to sell oneself at the first meeting with customers, but mainly to sell products.

Although Hetu Machinery has undertaken two projects, it does not have its own products.

The entire company now has only three people, no production base, no office area.

Song Song is very clear about the company's early development, that is, to be a middleman and earn the difference!
Since you are a middleman, you don't have to have your own products, you can just use other companies' products.

Do you want to honestly make your own products and then open up the market?
The investment was too great and the risk was too great. Song Song couldn't afford it and couldn't bear the risk.

Song Song first compiled the information on those suppliers, selected some equipment, and then got some easily purchased accessories and bottles and cans. He directly spent money to find people online, used these things as products, and made a Set of sample brochures for soil machinery.

In addition to products, Song Song also found a lot of engineering photos and put them on the last few pages of the sample booklet to prove that Hetu Machinery not only sells equipment, but also undertakes construction projects.

Not only the sample booklet, but Song Song added some money and asked someone to make a PPT for the company's publicity, promoting the leather bag company so high that Song Ben was dumbfounded.

"Boy, isn't this considered a scam? I don't want to be caught again."

This is not the first time Song Ben asked Song Song this question, and Song Song's answer was the same as last time.

"What did you cheat on?"

Song Ben thought about it carefully. They were doing business with sincerity. After the customer paid the money, they would definitely give the product to others, or make the project to others, and they would be responsible for the after-sales service. There is no such thing as running away with money. It seems that I didn't cheat anything.

"Trust?" Song Ben asked tentatively.

Song Song said with a smile: "How many years can you be sentenced for defrauding trust?"

Song Ben thought for a while: "The law should not judge, but it will be condemned morally, right?"

"Oh, then condemn me, I am the most wicked person, I don't care." Song Song looked indifferent.

Song Ben rubbed his chin and thought for a while: "It seems... I am also immoral in the five elements."

The sample booklet and PPT were ready, and the business card was printed again. The Song Song brothers carried their backpacks and started a street-sweeping visit.

Although Song Song has a lot of customer information in his hands, he has been keeping in touch with those customers, but because these customers are relatively large in scale, there are no small projects to be launched at present, so he has to go to those small and medium-sized companies this time. Enterprises, rebuilding customer groups.

These small and medium-sized enterprises are not customers of Zhengshang Group. They pay more attention to the price of products, and at the same time test the ability of salesmen.

Song Ben was puzzled by this: "These small companies are not very rich. They can't buy directly from suppliers. How could they be willing to let us earn the difference?"

Song Song patiently explained: "Brother Daben, you have to know that it was not easy for us to find these suppliers. If my leader hadn't given me the list of suppliers in private, it is estimated that the two of us are now I still have a headache about the supplier. Moreover, what we mainly do is engineering. Even if it is a stand-alone device, it also involves many technical problems. With Buqiang, the last short board has been filled, so we can do it."

In fact, it’s not just what Song Song said. When many small and medium-sized enterprises want to buy equipment, the first thing they think of is a big company like Zhengshang Group. The sales evaluation mechanism of Zhengshang Group is doomed to those salesmen who are not very willing to accept projects from these small and medium-sized customers.

The contract amount is small and there are many things to do. Taking ten small projects is not as realistic as an ordinary project of a big company.

Song Song was like this at the beginning, so he didn't have many small and medium-sized enterprise customers.

Therefore, those small and medium-sized companies in need have always had a headache for purchasing equipment and construction projects.

If you buy cheap ones, you may not be able to use them; if you want to buy branded ones, big companies will ignore them.

It is precisely in this way that there will be the value of the existence of a company like Hetu Machinery.

At this time, Song Ben suddenly realized: "No wonder you offered such good conditions to Buqiang. It turned out to be the case. Then why didn't you call Buqiang to come and run with us?"

Song Songdao: "We don't need it yet, we just go to get acquainted. When there is a real project, it will not be too late to find Buqiang."

Yes, during the early street-sweeping visit, Song Song never thought that he would actually be able to sign a contract.He just wanted to become familiar with the company and let those customers know Hetu Machinery first. If they needed it, they would think of calling Song Song and Song Ben. That was enough.

However, small and medium-sized enterprises have needs, and Hetu Machinery is also eager to develop. Obviously, it should be a matter of hit it off, but the sale is not easy.

Any company has been exposed to various sales promotions, some recommending business training, recommending various products, and recommending various certificates...

All kinds of messy sales made the bosses of those small and medium-sized enterprises feel resistant. Some small companies even treated them indiscriminately.

Song Song and Song Ben met such a client at the first stop of their street-sweeping visit.

Originally, the two were full of fighting spirit. After finding information about a company on the Internet, they immediately looked for it.

But as soon as he arrived at the door of his company, he was stopped by security guards.No matter what the two of them said, the security guard wouldn't let him go, and even let the dog bite him in the end, it was crazy!
The two of them were chased by dogs for a long distance before they stopped. Song Ben asked out of breath, "What's the matter? Change to another one?"

Song Song frowned and shook his head: "No way! Find a way and try again!"

(End of this chapter)