A few days later.
Northeast.
In the nineties, the Northeast was still relatively backward except for a few provincial capitals.
Fang Ming is a prefecture-level city distributor in the three northeastern provinces.
Fang Ming was a bad man before, specializing in the business of buying and selling, and making the difference from it.
Although it is not rich, life has passed.
But with the development of the economy, all walks of life have begun to become formalized.
His business is becoming more and more difficult, and after seeing that he is almost unable to make ends meet, he can only turn around and do something else.
Fortunately, the strong rise of Dongyu Group in the past two years has allowed him to see business opportunities.
With his connections, he became a prefecture-level distributor of Dongyu Beverage, specializing in providing iced tea to the city and surrounding towns.
So I also made a lot of money.
In the past two years, the house has been built, the daughter-in-law has also been married, and life is getting better day by day.
But who knows, during this period of time, beverage brands across the country have been crazy about price reductions, what kind of bullshit price wars, but Dongyu Beverage's products have not been reduced.
The owners of those commissaries began to gradually reduce the purchase of iced black tea after seeing that the price of other beverages had higher profit margins.
For this reason, Fang Ming's income has also been greatly reduced.
He naturally has bitterness in his heart and can't say it.
On this day, he received a call from a dealer in the higher province.
"Lao Fang, the price of Dongyu Beverage has risen, and the price I can give you now is one cent. "
Provincial dealers have the largest shipments, and they make small profits and quick turnover.
All the profits are left to the terminal distributors.
As soon as Fang Ming heard this price, he was immediately dumbfounded, he had to take the goods for two cents a piece, and the commissary was not allowed to sell it for two yuan.
"Lao Zhang, you can't be mistaken, right?"
"This Dongyu drink doesn't bargain, why does the price go up instead
?" "Is anyone still willing to buy this?"
At this moment, Fang Ming wanted to cry, and they all began to wonder if the head of the boss of Dongyu Drink was kicked by a donkey.
"Make no mistake, this is Dongyu Beverage's side of the move. After
saying that, the provincial dealer hung up the phone.
Fang Ming sighed helplessly, everyone else was reducing the price, but Dongyu Beverage actually increased its price? In this regard, Fang
Ming's favor towards Dongyu Beverage also decreased by a few points.
There was even an idea to join Pepsi.
However, he was not impulsive, but chose to wait and see for a while.
If it really doesn't work, then it's really going to run away!
Fang Ming drove the car to ship normally.
When he came to a commissary, he shouted to the owner of the store: "Lao Wang, come and unload the goods when the goods are coming." "
Old Fang, bring me a hundred bottles of iced tea. A
man in his fifties walked out happily and said.
Fang Ming asked the little worker to move a hundred bottles of iced tea to his shop according to Lao Wang's request.
Then he said: "One hundred bottles, a total of 150 yuan!" Lao Wang, who was originally ordering the front, was stunned when he heard the price, and asked with a suspicious face, "How much?"
Fang Ming said again: "One hundred bottles, a total of 150 yuan!"
Lao Wang pulled his face and said: "
Lao Fang wants to make money and it's not like this, why has this good end risen so much, several beverage companies are cutting prices, you might as well not reduce the price, forget it, and the price has risen.
Fang Ming smiled bitterly and said, "Lao Wang, I can't help it, this is required by the head office, and the whole country has risen."
"Hmph!" Lao Wang snorted coldly and said, "Just your iced black tea is expensive?"
Although Fang Ming repeatedly explained something to him.
Although the price has increased, the cost has not changed, and the profit has not changed.
But Lao Wang said that he didn't want so much, "You can leave me thirty bottles, anyway, there are not many people who buy them now."
Fang Ming sighed, he estimated that according to this posture, I am afraid that Lao Du will not buy goods with him again in the future.
Meanwhile.
PepsiCo's headquarters in the Magic City.
During this time, due to the price war, Fu Anbang was extremely busy, and he was paying attention to the market every day in order to adjust the price.
And at this time, a document was placed in front of him.
Above are the selling prices of all beverages on the market.
"Hey, why is the price of this iced black tea still rising?" Fu
Anbang looked at the content on the document in a daze, and after making a special inquiry, he learned that it was not the person who made it who wrote it wrong, but that the price of Dongyu Beverage had really increased.
Nowadays, all companies in the beverage industry are lowering prices to occupy the market, and Dongyu is unwilling to give up profits, and even raises prices, which is outrageous.
However, Fu Anbang is very happy about this.
The price increase of Dongyu Beverage means that Pepsi has one less competitor.
He doesn't think that Bai Yu is still selling dynamic products after this wave of price increases.
The other side.
Coca-Cola's headquarters.
Liu Yanmei also received such a document.
Suddenly there was a little less interest in Bai Yu in my heart.
Previously, she had always regarded Bai Yu and Dongyu Beverage as one of Coca-Cola's only two competitors in China.
Now Dongyu Beverage's price increase can be described as self-destructing the city wall, and in her opinion, it is out of the game in advance.
The only remaining opponent of Coca-Cola is Pepsi, the old rival.
In order to be able to seize the market in China, Coca-Cola's headquarters in the United States specially allocated 500 million yuan to the Huaxia branch, in order to drag down the opponent in the price war.
Now it seems that the 500 million may not be spent, and Coca-Cola will be able to fully seize the Chinese market.
A few days later.
Lao Wang sat in the commissary, drinking wine and watching TV, not too comfortable.
At this time, a seventeen or eighteen-year-old young man walked into the store: "Boss, bring me a bottle of iced tea." The
old king said without replying: "In the refrigerator in front, take it yourself." The
young man paid, took a bottle of iced tea from the fridge, and opened it.
glanced at the words on the bottle cap, and said excitedly: "Won, boss, I won the lottery, another bottle!"
After Lao Wang took the bottle cap and confirmed that it was the winner, he continued to count: "Take it yourself."
After a while, the young man came back and said, "Boss, you don't have any iced tea in the refrigerator."
At this time, Lao Wang remembered that he hadn't eaten much iced tea recently, and the last time he got too little goods, it was estimated that it was sold out.
Lao Wang thought for a while and said, "Young man, why don't you take a bottle of drink?"
"I don't want to!" the
young man shook his head like a rattle.
He doesn't have much money at his age, so if he buys a bottle of iced tea, he can drink a few more bottles if he wins the lottery.
When I bought Pepsi and drank it, I drank it out, but I didn't have the opportunity to have another bottle.
But this made Lao Wang dumbfounded.
What can I do if this iced black tea is gone, so I have no choice but to call Fang Ming and ask him to send a batch of goods quickly.
The probability of winning another bottle of iced tea is very high, sometimes you can win three or four bottles in a row, and sometimes you can even directly win more than a dozen bottles.
After the news was spread, the consumers who had been snatched away instantly came back to buy iced tea.
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