I have a career panel.

Double 11 was held for the first time since 2009, and this time is the fifth time.

But this Double 11 is unusual for Alibaba.

On September 19, Alibaba was listed on the New York Stock Exchange.

Becoming the first domestic stock...

Less than two months later, this Double 11 is an opportunity for Alibaba to show itself.

So the entire Alibaba, from top to bottom, attaches great importance to it.

At this moment, there are even more than 500 reporters from home and abroad in Alibaba Park, ready to use their "long guns and short guns" to record every moment of the madness...

In a blink of an eye, the time came to 0 o'clock.

On the real-time performance screen of Alibaba Park, the numbers began to roll wildly.

At the same time, the backend data of merchants is the same.

Wu Zhou refreshed and looked at the backend performance...

Almost every refresh, the performance is rising.

This time is not bad, the backend performance of Tmall Supermarket is much better than that of 618.

Closely watching the real-time performance trends of the three backends...

Soon it was 1 a.m.

The performance shown on the backend of Xiao Miao was 42,000.

The performance of Wu Zhou's own company was 291,800, of which 148,100 were sold for the hangers in the activity booth alone, and 20,000 were sold.

Even Luo Song, who had always been "lying flat" and came to Alibaba to live a "retirement" life, saw the high explosion of Wu Zhou.

He called Wu Zhou directly at the first time.

"Mr. Wu, it's awesome. The explosion of this hanger in your company is more than double that of another product...Keep up the good work...Strive to break through one million for a single product today. If you come to Alibaba at that time, I will treat you to a meal, hahahaha!!!" Luo Song was too happy. After all, a single product sold 128,000 in an hour. As for the performance of one million, of course, it was just talk, and he had to put some pressure on Mr. Wu!

"Brother Luo Song, if you don't want to treat me to a meal, just tell me directly. I can pay for it myself!" It is impossible for Wu Zhou to sprint for the goal of one million with all his strength. First of all, the burst volume in the first hour is the highest. Secondly, all the inventory of Wu Zhou is sold out, and the storage category cannot reach a million in revenue.

In addition, in this first hour, Wu Zhou is completely for sales, so the intensity of the activity has also made certain concessions, and it is completely "not profitable" to sell. In the next 23 hours, Wu Zhou has to make money.

Once the intensity of the activity weakens, it is inevitable that the growth rate of performance will slow down.

So when Luo Song happily said that Wu Zhou should sprint for a million in revenue, Wu Zhou's brain was working quickly, rationally analyzing that this result is impossible, and then he responded with a slightly "bitter smile".

"Haha, okay, okay, whether it is completed or not, I will definitely treat you to a meal next time you come to Alibaba!" Luo Song finally "let go".

After the call was hung up, Qian Xu and Ke'er, who were not far from him, looked over.

Luo Song's joy was still there at this moment.

Because the storage category was small in size and there were few big brands, Luo Song was only given two activity slots for this Double Eleven.

Ke'er's kitchen and Qian Xu's cleaning category both had three activity slots.

Ke'er just heard Luo Song mention Mr. Wu, so she understood that Luo Song had called Wu Zhou.

At this time, she also remembered that one of the two categories of Double Eleven products selected by Luo Song seemed to be made by Wu Zhou.

She was still intoxicated by the shocking "growth" of the entire category, but now she was curious about Wu Zhou's performance in the kitchen.

After being curious, she returned to her workstation from the Double Eleven Carnival "activity area", turned on her computer, and looked at the outbreak of various brands.

Then, his eyes lit up.

The kitchen actually sold 59,000. You know, last month, Wu Zhou's kitchen and kitchenware sales were only a little over 50,000.

In other words, the explosive volume of this hour has exceeded the total sales of last month.

Ke'er quickly opened the Tmall supermarket page, searched for the Chuzhen brand, and then the brand of the thermos cup, Xuanjing...

All of them were sold...

Each single product sold more than a dozen, twenty, and at least three or five...

The quantity is not large, but the customer order is high... Any pot or knife is hundreds of...

Especially the thermosAs for the cups, the thermos cup that was previously given a slot for testing in the category activity actually sold for 27,000 yuan...

The first thing Ke'er thought of was that if she had given the thermos cup a slot for the Double Eleven activity, would the performance have taken off directly?

Maybe it would be more explosive than the clothes hangers on Luo Song's side.

But then Ke'er smiled and shook her head. When this product was put on the shelves, the selection of products for Double Eleven was determined.

In addition, if she really reported the new product that was only put on the shelves in October, who knows how the boss would look at her...

Luo Song happily and excitedly called Wu Zhou.

Ke'er was still "happily celebrating the Double Eleven sales with her friends" the moment before, and the next moment she returned to her workstation. After several operations, her face was also full of smiles.

Qian Xu also gradually left the big team and returned to his workstation.

In fact, he had also looked over half an hour ago, and the performance was not bad, at least in his opinion.

Now he looked again on the computer, and the total sales amount of the three Double 11 slot products has reached 21.7w, which is not bad, in Qian Xu's opinion.

"Lao Luo, I just saw you so happy, your Double 11 slot production seems to be good, how much is it?" Qian Xu pretended to be unintentional and asked casually with a smile.

Luo Song was still smiling at this moment, looking up and glancing at Qian Xu.

"Haha, it's not bad, it's not bad!" Luo Song said with a laugh, but did not say the specific amount!

"Oh, it seems to be really good, come on, let me take a look, let me take a look, and get some of your joy!" Qian Xu said, and stood up and walked quickly to Luo Song's office.

Just when Qian Xu came over, Luo Song had already switched pages skillfully, and his computer displayed the sales data of the category.

"Well, it's OK, Lao Luo, your year-on-year growth is OK, OK..." Qian Xu only glanced at the overall performance, and then looked at the performance breakdown.

Then he saw the "category contribution" in the performance growth, among which hangers ranked first...

Combined with the laughter of Luo Song and Wu Zhou when they were talking on the phone just now...

It goes without saying.

Qian Xu was happy but did not return to his seat immediately. Instead, he walked to Ke'er's side.

Looking at Qian Xu who suddenly came to her, Ke'er

The smile that was still on Ke'er's face disappeared immediately. After all, she felt that she couldn't get along with people like Qian Xu and didn't want to have more contact with him.

But after all, they were still colleagues in the group, and they still had to be polite on the surface. Then Ke'er's face showed a "professional" smile again.

It was a "fake smile" that was obvious, but Qian Xu didn't care.

"Ke'er, how is the category growth on your side?" Qian Xu asked with a smile.

"It's just so-so, just barely able to keep up with the growth of the market. Teacher Qian Xu, your explosion should be OK, right?" Ke'er said casually, a little perfunctorily.

"Alas... I'm not that good here! I guess I might be scolded by the boss at the various category review meetings after Double Eleven..." Qian Xu shook his head with a wry smile!

"Haha, Teacher Qian Xu is too modest!"