Reborn Entrepreneurial Giant.

Chapter 103 Xu Lei’s execution ability

No surprise, Xu Lei chose to join Jumei. Haoye, which was acquired by Focus, quickly approved Xu Lei's resignation. A few days later, Xu Lei and Qu Li flew to Yangcheng together.

"Jumei is a technology-driven company. Our core competitiveness is the middle platform 1.0 system we are building. There is complex backend technical support behind it. I don't know much about it. Lin Bing is responsible for this area and occupies a large part of it. Cost." Qu Li took Xu Lei to various departments of Jumei, and got to know everyone by the way.

“Isn’t it a big financial pressure to do this?”

"So, we are under heavy pressure. The C2C model Taobao has accumulated huge advantages and cultivated a strong team. Only asset-heavy B2C can defeat Taobao in the future through differentiated competition."

"But the Internet is fast against the slow. Now we are slow. Can we really catch up with Taobao in the future?"

"This relies on cloud computing. One thing you may not know is that e-commerce websites bear different pressures at different times. Sometimes a large amount of computing resources are idle, sometimes they are overloaded, and there are also DDoS attacks from the outside world. .

When e-commerce is growing rapidly, idle computing resources are nothing. It is just hardware investment in advance. Once the development of e-commerce slows down, there will be a huge waste of resources. Cloud computing can solve this problem. And there is also the opportunity to become Internet infrastructure and become one of the company's important sources of profit..."

"Then how long can our technological advantage be maintained? Ahri will have more manpower, material and financial resources than us by then. How will we respond?"

"I don't know. It's impossible for me to predict the future. I can only try my best to do everything well now and create possibility out of the impossibility."

Ahri Taobao is a god-like existence in China’s e-commerce market. If you started a business in the early 21st century, you might be able to compete with Taobao. But now, Ahri has become a trend, so how can you compete with it?Baidu and Penguin, the two richest Internet companies in China, have both entered the C2C market, but they were still beaten to a pulp by Taobao. Quli is short of money and people. How capable is it to surpass Taobao? Besides, it will also face moral problems. trap.

Everyone knows that Qu Li’s Jumei grew up on Taobao, and in turn wants to eliminate Taobao. Is this a rebellion?

Xu Lei had no choice but to follow Qu Li around the foundry. He was familiar with the processes of the three major brands, Xiangyun, Danlin and Quanmian Times. To a certain extent, they were the main source of profits.

"We are about to start the road of full-category expansion. This is a huge challenge for us..." Qu Li started to beat the chicken blood

“We need to analyze the best-selling categories based on Taobao consumption data, and comprehensively consider logistics and distribution to determine priorities, starting with shoes, then daily necessities.”

"Actually, I think we can directly develop mobile phones, computers, digital small appliances. The industrial chain in Guangdong Province is concentrated, and distribution is not difficult..."

"I think about it, but I'm afraid that we... we don't have experience..." Qu Li wanted to say that he was worried about the team's ability. The unit price of mobile phones, digital computers, small household appliances is relatively high, and the risks are relatively high.

“I didn’t have experience selling clothes at the beginning, and we didn’t get it right in one step.”

"In that case, you decide when you are ready and when you will go!"

"Okay!" Xu Lei smiled with satisfaction

An e-commerce company with only about 3000 million in a quarter actually has 5 million in cash. Such weird things happen, so it should be taken advantage of.

Then there is logistics. Cash on delivery will be realized in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, Hangzhou, Rong, Chongqing, Chongqing, and Guangdong provinces within half a year, and a nationwide logistics and transportation network will be built within one year.

Online payment is suitable for trendy people who dare to take risks and have strong hands-on ability, while cash on delivery can obviously allow users who are not very familiar with online payment to try it, which is equivalent to increasing the target user group.

Zhou Ting took over the important task of operating self-operated logistics, and information management will begin with him.

Things at Jumei are becoming more and more complicated, the size of the purchasing team is getting larger and larger, and the pressure on internal control is increasing. He originally wanted to run away, but there are things for him to deal with every day. For example, in addition to major international shoe brands, Domestic ones are concentrated in Jinjiang and Putian, fujian. Do you want to visit?

It seems feasible. Anta will be listed in Hong Kong this year. Exploring the e-commerce market will obviously help them tell stories.So Qu Li and Xu Leifei went to Jinjiang to discuss cooperation and received a warm welcome. Jumei's principle is not to accept banquets from suppliers, so they soon entered the formal negotiation stage.

Anta's CEO is a young and promising representative. Because of his special contribution to Zhongguo Sports, he was named the 17th "China Guo Top Ten Outstanding Young People".However, his personal marketing ability is obviously not as good as Qu Li's. In just two years, his national popularity has surpassed Mr. Ding's.

At the beginning, the scale of Jumei's procurement will not be very large, but who wants Anta to need it? They sign a large intention contract and a long-term cooperation agreement, and then hold a press conference together. It is convenient for others and for ourselves.

In such a press conference, Qu Li is basically a tool man, and he is not the protagonist. Even when reporters ask him, he is optimistic about e-commerce sales and Anta.

Under Mr. Ding's introduction, Jumei's business in Jinjiang has been developing smoothly. Don't ask where the shoes produced by Quli in Jinjiang are shipped. Even if you ask him, you don't know. This involves overall planning.

After sports shoes, there are also categories such as leather shoes. Perhaps it is because of the popularity of Qu Li and Jumei, and the sincerity and attitude of Qu Li who comes to the door in person. Most of the bosses of these domestic brands are more cooperative and willing to add e-commerce as a channel. .

Men’s shoes are followed by women’s shoes, a domestic women’s shoe brand. Qu Li has repeatedly emphasized the risks of cooperation, the most important of which is quality issues, because Jumei’s reviews are all reviews from real purchasers. If there are too many after-sales problems, Jumei will directly issue the product. Struggle or even cancel cooperation.At that time, the brand will have a lot of negative information, which will have a huge impact.But the benefits are also obvious. Through Jumei, you can quickly become a "nationally famous" brand.

Traveling to several footwear industry belts across the country, as well as the luggage industry belt, Xu Lei’s execution ability is really strong. As long as Qu Li is fine, he will drag him along with him. How much face do others have?Qu Li is qualified to be the face of others. The only pity is that he insists on not drinking or smoking.

Facing an unhappy boss, Qu Li would also explain: "I used to have no money to smoke and drink, but now that I have money, I don't have so many worries. I hope this situation continues. And you have to understand that Jumei is now Any employee is better than me. Our system has zero tolerance for corruption. Eating and drinking together is the most likely to cause trouble. If I don’t take the lead, it will easily go astray in the future..."

Then I naturally chatted with these factory owners about their respective management experiences and insights.