Three points are destined, seven points depend on face

This time, the people who came to buy things were all people whose families were not very wealthy, as well as some restaurants in the surrounding area. Because the prices are low and the quality is good, these slightly outdated or unsaleable items sell out quickly.

On the third day of the 20% discount, all goods were sold short. Xia Chuntao put up a big sign at the door again, which read: "Three days of rest, there will be another surprise, so stay tuned."

What is the surprise?

As early as the third day of selling porcelain, Xia Chuntao took people to Changping Street to wholesale women's products, such as soap, moisturizing cream, hair oil, powder, eyebrow makeup, lip balm, rouge, sachets, etc. Beads, bracelets, bronze mirrors, dowry...

I don't know who said: "The best money in the world is women's money." Xia Chuntao believed it. Now that we’ve already done porcelain, why not do a women’s show? As long as you have a good eye for picking goods, you don't have to worry about not being able to sell them.

Judging from the performance of porcelain sales in the past two days, the living standards of the people in Rongcheng are still quite high. Those who can spend a few taels of silver to buy porcelain must have a rich family. Of course, they can also spend a few taels of silver to buy toiletries.

Yes, Xia Chuntao can eat with this group of customers, but the people who are being eaten are also very happy, right?

This time, Xia Chuntao chose several stores. She had no choice but to do it at one store, so that the price could be negotiated at a lower price. However, no store had such a complete range of products. Besides, women still have to pay attention to the products they use. pick. How can you attract customers if you only care about price but not quality?

With a child from a prominent family like Ling Zhiyi helping to check the quality, Xia Chuntao avoided a lot of trouble. This time, the purchase price of the goods was much higher than the previous porcelain.

One is because the goods are purchased from several stores. Some are in large quantities, so the discounts are low, and some are in small quantities, so the discounts are naturally small. Another reason is that Xia Chuntao selected all new goods this time and did not use any of the overstocked goods, so the discount was relatively small.

Xia Chuntao did some calculations and found that the average discount for this batch of goods was about 40% off the wholesale price.

But it doesn’t matter, the retail prices of these items themselves are also high. Calculated based on the retail price, Xia Chuntao will still make a profit as long as it is not less than 20% off the retail price.

She also purchased a large number of scented soaps, wooden combs, sachets and other small gadgets from one of the stores, which was purchased at a very low price. These she was going to use in the lottery.

It's either a "buy one, get one free" kind of "giveaway", or it's a raffle prize.

That's right, this time all the products are not "buy one, get one free". Instead, they start from the original price and reduce it step by step until they are 50% off.

The 40% discount was given in a lottery before, but it is still the same as before. Every three days, Xia Chuntao will give out a grand prize - a pair of makeup items, and other small prizes. This is an excellent way to stimulate consumption, and it never works.

Of course, the value of all prizes must be included in the genuine product, so the lowest price this time, Xia Chuntao is set at 50% off the retail price.

Three days later, when the store was preparing to reopen, the onlookers discovered that the sign had changed!

A few pieces of big red paper read: "Women's Products Sale."

"Huh? Why don't you sell porcelain?"

"Yeah, this is too strange. They changed the sign after only selling it for a few days. Didn't the porcelain sell well before? Why do you need to change it?"

"Tell me, has the boss also changed?"

"I've never seen anyone doing this kind of business. They don't make good porcelain, but sell women's products. What kind of products can women have?"

"Hi! You look like you're not married. There are so many fancy things on my wife's dressing table that I don't even know what they are for."

While everyone was chatting, Xia Chuntao walked out of the store and placed a sign in front of the door. It read: "Sold at full price, raffle, three days."

Everyone was talking a lot after watching it.

"What? Why is it the original price? Why is there no 'buy one, get one free'?"

"Yeah! I was thinking that if it's a good deal, I'd buy something for my wife. If it's the original price, forget it."

"No! You can't buy things at the original price anywhere, so I went to his house to buy them."

Look, this is why Xia Chuntao only does it for the short term.

If a store is defined as cheap by customers, it is difficult to change this mindset.

Just like in modern times, there are ten-yuan stores and three-yuan stores all over the streets. It’s not that they don’t make money, but once they are defined in this way, your purchase options must be limited. Because even if you buy goods with a slightly higher price, others will think it is not worth that price. In the hearts of customers, your goods are worth three yuan or ten yuan.

If she hadn't been really short of money recently, she wouldn't have wanted to sell goods in this way.

Xia Chuntao smiled and said to the guests: "It doesn't matter if you don't buy it. You can let the ladies and ladies at home come and shop. To be honest, the cost of this batch of goods is too high, and I really can't follow the discount I gave you before." For sale. However, this batch of things I have is really good, and they are all the favorites of the ladies and ladies. It would be a pity not to come and take a look."

The onlookers thought about it, they were here anyway, just take a look and don’t necessarily have to buy.

Xia Chuntao divided all the goods into three, six or nine grades according to style and style, and asked the clerk to place the latest and best batch of goods in a conspicuous position for customers to choose from.

Then he said to the customers entering the store: "I can guarantee that this batch of goods is the latest in the whole Rongcheng. Most shops have not started selling it yet. However, the quantity is really limited, and the designs, colors and styles are mostly different. If you like it, Buy it if you think it’s suitable, but there won’t be any shop like this after passing this village.”

The items she picked this time, especially bracelets and beaded flowers, had so many styles. When the girls saw these, most of them couldn't walk. Each one was beautiful and they didn't know which one to choose.

Before long, the store was crowded with women shopping for goods.

These people, whether they are middle-aged women or young girls, although they do not come from rich families, it can be seen that they all come from wealthy families and often go shopping.

Such customers don't care about the difference of hundreds of dollars, and just want to choose something that suits them. They are very precious about these rouges, balms, and pearls. No matter which store has new goods or which store sells poor quality powder, they will never escape their keen eyes.

This is a question of customer base positioning. Because of this, Xia Chuntao didn't buy any of the backlog of goods. Coupled with Ling Zhiyi's keen eye, this batch of goods was quickly sought after by women from wealthy families in Rongcheng.

Although there was no long queue at the door, there was still an endless stream of young ladies and young ladies in the shop.

They don't really care about the original price, they only care about whether the thing is novel enough, beautiful enough, the powder is delicate enough, and the fragrance is good. I saw that the items in this store were really good, so I picked them up and bought them readily.