Siheyuan: A ruthless person who doesn’t talk much and never compromises

Moreover, after the product packaging was upgraded, the shelf life was increased from one week to 12 months.

Sealed packaged products have a shelf life of 12 months, which makes it easy to sell them on a large scale.

Under Wang Wenming's arrangement, Zhou Ya, Yang Lei and others went deep into various areas of the 49th City District.

Targeted sales promotion was carried out in supply and marketing cooperatives, convenience stores and other places in each area.

In order to rapidly expand sales, Wang Wenming even spent thousands of yuan to promote the popularity of Xiaoya Food through television advertising.

With the help of advertising and the front-line sales by multiple salesmen, the factory's efficiency was successfully boosted.

According to normal business rules, an increase in product prices will inevitably lead to a significant decline in sales.

Wang Wenming increased the overall sales by expanding the marketing scope and developing offline outlets.

The Jia family suddenly announced a price increase without any preparation: How could this be possible?

The same product was previously sold for only 5 cents, but now the purchase price is only cent.

It’s too expensive to buy it for yourself, so who are you going to sell it to?

The price increased to 1 cent and the sales volume dropped to zero!

In desperation, the Jia family had to adjust the price again on the third day, reducing the price from 1 cents to cents.

Of course, along with the price reduction, the product quantity was also reduced to 50 grams.

Fortunately, after the product prices were reduced, "retailers" like Yan Bugui came back immediately.

Selling it at a price of 3 cents is actually quite hard...

Sha Zhu is like an old ox. He has to work thousands of kilograms of potatoes a day. The smoke and fire are so intense that his old face is blackened!

The profit has indeed increased a lot, and I can earn more than 80 yuan a day.

But to be honest, all this money is hard-earned.

If the Jia family doesn't recruit more staff, and things continue like this, Sha Zhu will definitely be exhausted.

Qin Huairu didn't care about that. After all, in her eyes, Sha Zhu was just a lowly beast of burden.

Wang Wenming's home.

Zhou Ya's face was full of bitterness at this time: "Wenming, I think there is no need for us to compete with the Jia family!"

"The company's business is already developing quite well now, there is no need to spend a lot of money on advertising!"

Wang Wenming asked back: "The money for advertising is not that much, just over 1000 yuan!"

"More than 1500, and that's all?"

Zhou Ya replied with a bitter face: "The money the factory earns now is not enough to cover the advertising costs!"

"Besides, there are more than a dozen workers in the factory now, and their wages will be a considerable expense."

Wang Wenming said in a serious tone: "The advertisement still needs to continue, and it needs to last for a period of time!"

"What's the point of doing this?" Zhou Ya asked.

"The original purpose of advertising was to promote sales, and now the purpose of promotion has been achieved!"

"The factory is expanding every day, but the goods are still in short supply!"

Wang Wenming said in a serious tone: "The purpose of early advertising is to attract customers, and long-term advertising is to build up brand effect!"

"Brand effect?" Zhou Ya frowned.

Wang Wenming replied bluntly: "Once the brand effect is consolidated, the product price can continue to increase!"

"Ah, you can raise the price even more?" Zhou Ya was overjoyed.

The cost of advertising is too high and Zhou Ya feels the pain in her heart.

However, product price increases can indeed bring direct benefits to the company, which is a good thing.

When Zhou Ya was running a small workshop in a courtyard house, she earned money through hard work.

Now that the workshop has been upgraded to a factory, product prices have tripled and I finally don’t have to work so hard anymore.

Wang Wenming nodded and said, "Zhou Ya, don't rush to think about the price increase!"

"We will expand the factory's production capacity first, and then raise prices when our customer base reaches a certain scale."

"When the product is in short supply and there are crazy queues of orders, you can raise the price again."

"Okay, I know!"

……

Siheyuan, Jia's house.

Bang Geng once again gathered the whole family together and held a family meeting.

Bang Geng said: "This afternoon, I went to Wang Wenming's food factory to take a look!"

"In one afternoon, they pulled out four truckloads of goods. The output of any one truckload was higher than our daily output!"

"Mom, what's wrong with you and Shazhu? Why can't you produce more products? Why are you slacking off every day?"

Sha Zhu was immediately furious: "Bang Geng, you little brat, how dare you say that? I'm exhausted from working in the kitchen every day, and you dare to accuse me of slacking off?"

"I think you are just a useless person. What else can you do except pointing fingers all day long?"

Banggeng retorted coldly: "Silly Zhu, do you know how to do business?"

"If we want to make more money, how can we not produce more products?"

Sha Zhu also had a sullen face: "Don't talk nonsense, you should go to the kitchen to help tomorrow. I can't stand this every day!"

"You are such a useless piece of shit!"

"I think you deserve a beating!"

"Alright, alright!" Seeing that Shazhu and Banggeng were about to quarrel, Qin Huairu hurriedly interrupted: "Can you both stop arguing?"

"Silly Zhu, you too, Banggeng is still just a child after all, why do you have to compete with him?"

This time, Sha Zhu didn't even give Qin Huairu face: "Anyway, I'm too tired now!"

"I'm going to take a day off tomorrow, so you can let Bang Geng work in the kitchen for a day!"

Yi Zhonghai scolded him harshly: "Silly Zhu, what are you doing wrong..."

"Humph!"

Before Yi Zhonghai could finish his words, Sha Zhu snorted coldly and walked away without looking back.

Potato chips are fried food. If Qin Huairu wants to maintain high profits, he has to handle several thousand kilograms of goods every day.

Qin Huairu was responsible for slicing, Yi Zhonghai was responsible for carrying, and Sha Zhu was responsible for frying.

Sha Zhu works like a machine every day, taking care of several big pots by himself.

My goodness, even the donkey in the production team didn’t dare to be used like this.

Wang Wenming’s small workshop can make money mainly because Wang Wenming’s potatoes are “cheap” and are all produced from system farms.

Moreover, when Zhou Ya was running a small workshop before, her family actually hired workers.

Just to prevent the core technology from leaking out, Zhou Ya herself only did the processing of the formula and core technology.

And that’s with the help of Zhou’s parents.

Although the Jia family also has several people, Banggeng is a complete waste. He is lazy and does not work, and he especially likes to give orders.

Qin Huairu makes a living by sucking blood, do you expect her to work?

Yi Zhonghai is now an old man in his 60s. Do you expect him to work?

Xiaodang is a salesman. He is only responsible for selling goods and doing accounts, but not for doing physical labor.