Rebirth: From catering group to world’s richest man

The so-called internal potential tapping can be simply understood as tapping internal potential, improving production efficiency, and reducing costs through small means such as savings.

In this way, the cost is reduced, allowing companies that engage in price wars to survive for a longer period of time.

“We are actually already doing this, but we can’t do it anymore. After all, our funds are too tight now.”Hong Kangjia said

“Yes, we are doing it too, and now our factory does not allow even a single piece of paper to be wasted. Li Shengdong said.

Zhang Tongchen nodded and said,”Okay, that’s good.” Everyone just needs to be prepared for a tough battle. I don’t know how long this battle will last, and everyone has to tighten their belts to get by.

Ni Changhong still had some doubts and said:”Mr. Zhang, do you really want to reduce the price by 30%?” Can it be lowered less?

Zhang Tongchen shook his head and said:”To be honest, 30% was calculated by our boss, and it is the decisive line that can eliminate the advantage of imported color TV brands.” However, you can use a combination of price reductions to prioritize clearing the inventory of unsalable products.

Hong Kangjia frowned and said,”It’s still a lot of pressure.” The other two people also looked sad, but they had no choice, the reality was already before them.

Li Shengdong asked:”Mr. Zhang, why does Zhenxing Electrical Appliances support us in this price war?””

Zhang Tongchen said:”First, we don’t want imported brands to dominate the Dragon Country market and earn the hard-earned money of Dragon Country people. The second is our own intention. We hope that once the price war starts, the color TVs of several owners will only be reduced in price within Zhenxing Electric Appliances within Yanjing. Li

Shengdong was stunned, and then said:”Mr. Zhang, doesn’t Yanjing not have a Zhenxing Electrical Appliances store?” I have always been wondering why Zhenxing Electric has not entered Yanjing since you have all grown up so well. Zhang

Tongchen said:”Yes, Yanjing did not have revitalized electrical appliances before, but it will soon.” Zhenxing Electric Appliances has plans to officially enter Yanjing.”

Everyone was stunned, and then they came to their senses and said,”I understand, that’s it.”

When Zhenxing Electrical Appliances enters Yanjing, it will take advantage of the price war on imported goods to defeat all the electrical appliance retail shopping malls in Yanjing, especially Huang Guangyu’s Gome Electrical Appliances.

In addition, Lin Shen actually has A purpose, but Lin Shen was just about to tell Zhang Tongchen, but was interrupted

“We will go back and prepare for this matter immediately.”Ni Changhong said that he was most anxious. No matter what, the inventory in his hand would start to go out. If he didn’t sell 1 million color TVs to get the funds, he would be crazy.

Now think about it, even if Zhenxing Electrical Appliances doesn’t Suggesting that they lower prices, he, Ni Changhong, will have to lower prices sooner or later. Even if he does not make money or even loses money, he must first withdraw funds.

Zhenxing Electrical Appliances will keep its previous promise and Zhenxing Electrical Appliances will subsidize their price reductions by making less money. Action.

The three bosses of Changhong, Konka and TCL took their leave. They were going back to prepare for this price war.

The three of them left Zhang Tongchen’s office and glanced at Lin Shen sitting on the sofa, always thinking. I didn’t understand who this young man was and why he was talking about such a big matter. Zhang Tongchen didn’t let him leave the office and just let him stay nearby.

After Ni Changhong and the others left, Zhang Tongchen walked over and sat down opposite Lin Shen. Said:”Mr. Lin, as you expected, they figured it out themselves.”

“Um.” Lin Shen said without saltiness.

It is also this price war that makes domestic brands start to take charge of the future TV market.

“Mr. Lin, what you just told me and left unfinished is that we support their price war. What is the other purpose? Zhang Tongchen asked.

Lin Shen said:”There is another purpose. I want to take the opportunity to catch the leak.” Zhang

Tongchen obviously didn’t understand and said,”Mr. Lin, what do you mean?””

“First of all, price wars are inevitable, and some companies are bound to be brought down in the process. I will take the opportunity to invest in them when the time comes, and in the future I will invest in other home appliances besides VCDs. Lin Shen said.

Zhang Tongchen suddenly realized that Lin Shen had this plan.

“But Mr. Lin, when the industry is reshuffled, if Changhong and others succeed, the market will have been firmly occupied by them. If you invest in the same industry as them, won’t you create a strong enemy for yourself? Zhang Tongchen said puzzledly

“I already have a countermeasure for this.”Lin Shen looked secretive.

Zhang Tongchen stopped asking questions.

“Zhenxing Electrical Appliances has to step up its efforts to enter Yanjing. Lin Shen said

“Yes, we have already been preparing intensively.”Zhang Tongchen said

…………

Yanjing.

Among the major business districts in Yanjing, in the best location, several stores have recently started renovation work together.

The largest store covers an area of 6,000 square meters.

Opening a store in such a good location, the nearby shops are very sensitive. What kind of store are you opening? Will it have any impact on their business? Such a large area? How much does it cost? The people living nearby are also very interested. After all, judging from this handiwork, it is not small.

Many people also came to inquire about the decoration workers and what kind of business they planned to do here, but none of the decoration workers revealed any information. The unified reply was, I don’t know.

Until one day, someone got up in the morning and found that the same signboard was hung on the doors of these shops – Zhenxing Electrical Appliances.

Then, the news immediately spread throughout Yanjing.

Zhenxing Electrical Appliances is well-known throughout the country and has set a record of being the fastest in opening directly-operated stores among chain companies. Advertisements of Zhenxing Electrical Appliances are often seen on TV and newspapers. Every time Zhenxing Electric Appliances opened in a city, the local home appliance shopping mall was immediately beaten up, and consumers flocked to Zhenxing Electric Appliances to buy products.

Moreover, Zhenxing Electrical Appliances has always been known for its cheap products, high-quality pre-sales and after-sales services, and a complete range of brands. If consumers want to buy appliances, they only need to visit Zhenxing Electrical Appliances. One-stop shopping, ranging from refrigerators, color TVs, air conditioners, to electric shavers. You can buy all kinds of knives at one stop.