Rebirth: From catering group to world’s richest man

The people of Yanjing have long heard how awesome Zhenxing Electric is in other places.

It’s just that, for some reason, Zhenxing Electric has never come to Yanjing.

Many cities that are not even second-tier cities already have Zhenxing Electrical Appliances stores, but Yanjing has never had Zhenxing Electrical Appliances.

Even Jin City, which is very close to Yanjing, has three Zhenxing Electrical Appliances, but Yanjing never has one.

This makes the people of Yanjing very puzzled and dissatisfied. Why don’t you open a store in Yanjing? What do you mean? Look down on Yanjing people?

Of course, more people are looking forward to Zhenxing Electric Appliances coming to Yanjing.

Now, Zhenxing Electric Appliances has finally opened a store in Yanjing.

And it was quite generous, and five stores were renovated immediately.

The largest one covers an area of 6,000 square meters and is currently the largest home appliance store in Yanjing.

The people of Yanjing are finally comfortable, and Nima finally came to Yanjing to open a store. I thought you were so awesome that you didn’t even want a market as big as Yanjing.

At the same time, Zhenxing Electrical Appliances officially began advertising in newspapers in Yanjing.

It’s still the same old routine, with a full-page advertisement and the largest font announcing that Zhenxing Electric Appliances has officially entered Yanjing. Consumers are asked to stay tuned.

With such an advertisement, it is natural that most people in Yanjing know that the famous Zhenxing Electric Appliances has finally entered Yanjing.

Of course, some people were very unhappy when Zhenxing Electrical Appliances entered Yanjing.

Of course, those who are unhappy are the major local appliance stores and electrical appliance sales companies in Yanjing. Zhenxing Electric Appliances’ entry into Yanjing is very bad news for them. According to the previous rules, it is inevitable for Zhenxing Electric Appliances to enter a city and open a store. Many local home appliance stores were crowded out.

Among these unhappy people was Gome Huang Guangyu.

Huang Guangyu has been very prosperous in the past two years. His Gome Electric Appliances has become the largest home appliance retail brand in Yanjing, defeating the 15-year-old Dazhong Electric Appliances and becoming the number one in the Yanjing area.

But while he was feeling proud, there was always a thorn in his heart. This thorn was Zhenxing Electrical Appliances, which had risen in the past two years.

Zhenxing Electric was established much shorter than his country, Gome, but once it was established, it immediately rubbed Yongle Electric, the local home appliance king in Hainan, to the ground, and then rushed out of Hainan at lightning speed and began to spread across the country. Open up territory and expand territory.

Before Huang Guangyu came to his senses, Zhenxing Electric’s stores had opened all over the country. At the end of last year, he found out that Zhenxing Electric had opened 33 stores across the country. But this year, Zhenxing Electric’s store openings were as fast as It’s even more crazy. It is said that in the month of May, 13 Zhenxing Electrical Appliances stores were opened in different places across the country in the same month.

Zhenxing Electric opened stores so fast that it quickly became famous in China. The slogan”When buying home appliances, just visit Zhenxing Electric is enough” has also entered thousands of households along with the television.

Huang Guangyu even wondered why the capital chain was not broken due to Zhenxing Electric’s exaggerated store opening speed?

How much money was invested in this?

The most exaggerated thing is that Huang Guangyu also found out that Zhenxing Electrical Appliances actually built its own logistics and warehousing. It couldn’t be more exaggerated.

Therefore, the strong rise of Zhenxing Electrical Appliances has become a thorn in Huang Guangyu’s heart, and he has to prick him from time to time.

But the good thing is that no matter how hard Zhenxing Electrical Appliances works in other provinces and cities, it has never entered Yanjing. This made Huang Guangyu very comfortable, although he couldn’t figure out why.

But unexpectedly, this day suddenly gave him a blow to the head.

Zhenxing Electric suddenly announced that it would enter Yanjing, and opened five stores in Yanjing overnight.

For Huang Guangyu, this was like a bolt from the blue!

Did you agree not to come to Yanjing?

Why did he suddenly fall from the sky without saying hello? Moreover, they have created such a huge momentum and advertised, as if they are going to kill all the local home appliance retail companies in Yanjing at once.

Huang Guangyu was very unhappy.

But he had no choice but to let others compete.

Since the Zhenxing Electrical Appliances brand was put up, the decoration speed has become faster and faster. At the same time, large trucks have been driving into Yanjing, and electrical appliances have been moved into the store one after another. It looks prosperous and full of enthusiasm.

At the same time, the advertising became more and more outrageous, reaching the point of being overwhelming and frenzied.

Faced with such aggressive and powerful competitors, the local home appliance retail bosses in Yanjing could not sit still.

The most restless ones are Huang Guangyu of Gome and Zhang Dazhong, the boss of Dazhong Electrical Appliances. Because they occupy the first and second spots in Yanjing’s home appliance sales respectively. Although Gome successfully surpassed Dazhong Electrical Appliances and became the number one before, which made Zhang Dazhong full of opinions about Huang Guangyu, but now the two suddenly have a common enemy, and the contradiction between the two seems to have disappeared all of a sudden..

Under Zhang Dazhong’s arrangement, these two old rivals, who had never contacted each other in private, successfully sat down together and drank tea.

After drinking a cup of tea, the two finally got down to the topic, which was of course the revitalization of electrical appliances.

Zhang Dazhong said meaningfully:”It’s a no-brainer if you don’t come here to revitalize electrical appliances. As soon as you come here, you want to be the first.” Huang Guangyu is twenty years younger than Zhang Dazhong, but his success at a young age has allowed him to raise a lot of children. With style, he said:”Zhenxing Electric’s march into Yanjing must have been planned for a long time, otherwise it would not have been delayed until today. Mr. Zhang, this is for us.”

Zhang Dazhong said:”Brother Huang, what do you think? At your age I am young and smart. I am getting older and my brain is not that bright anymore. Can you think of an idea, how should we deal with it?”

Huang Guangyu thought for a while and said,”Mr. Zhang,���Let me tell you the truth. If Zhenxing Electric came earlier, I would indeed be afraid, but the timing he chose is very problematic. Will it make Zhenxing Electric not so smooth in Yanjing?”

Zhang Dazhong asked quickly:”How do you say this?”

“Zhenxing Electrical Appliances mainly produces domestic brands of electrical appliances, right? Huang Guangyu asked rhetorically.