Rebirth of the Official Business Route

The winter vacation ended on the 16th day of the first lunar month, which was February 16th, 1995. Dong and his five technical engineers from Wanyan County successfully assembled the first A prototype.

That morning, Zhang Ke went to the classroom to show his face, showing that he had not forgotten that he was a student of Haizhou No. 1 Middle School, and then drove to Yilong Town by car.

There is no finalized casing, and all components are fixed on plastic plates. Last summer, Zhang Ke must have thought that the DVD player was smashed on the ground and just picked up the parts on the table. Novel chapters are updated the fastest

Zhang Ke held a CD and asked Tong cautiously: This guy is ugly, can he release it?

It should be possible, but the quality of the storage device imported from Taiwan has some problems. It takes a few seconds to display the image after booting up. Fortunately, this is just a soft fault...

Watching Tong reach out to touch the switch, Zhang Ke felt tense. After all, technology is not his specialty, so he was a little nervous. He watched a bright light flash in the middle of the TV screen, which disappeared after a flash, and then there was a black screen for 5 minutes. .

5 minutes is so long that when Zhang Ke thought that the screen could no longer flash images, the background color of the screen was changed to blue, and the four white words Shengda Electronics were typed in the middle, followed by the Fox that Zhang Ke is familiar with. Opening animation. Fiction novel chapters are updated the fastest

What kind of movie is this? Zhang Ke breathed a sigh of relief, then turned around and asked what kind of movie was stuffed into the disc compartment.

Tong looked at Su Jindong. Su Jindong spread his hands, and several engineers also looked blank. They didn't pay attention to the title of the film at all, although they had already done many experiments on this DVD.

The triangular debt of the Shengda Electronics Factory was very serious before. We contacted many suppliers that we had a cooperative relationship with before, but they all refused to provide accessories. Otherwise, even if the entire casing is temporarily released, it will be much stronger than it is now.

Zhang Ke said: We can't let these things delay the progress. Let's place an order in cash. They should have no objections. You are now the director of Shengda Electronics Factory. I have to give you financial rights. The cost is less than 20,000 yuan. You can withdraw it directly from Jiang Wei, and you can just say hello to me afterwards. Zhang Ke's decision made Liu Minghui quite envious, obviously Su Jindong had just arrived in Haizhou less than ten days ago. He won Zhang Ke's trust, although he knew it was to advance the research progress. But it also made him somewhat disappointed, even if he wanted to spend a large amount of money temporarily. I can't contact Zhang Ke for a while, so I have to discuss it with Jiang Wei first. Boiling++++++++Teng++++++++Literature member hand type

Zhang Ke scratched his head and said: The goodwill of Shengda Electronics is not very good. Should we consider changing it? Also, the brand Shengda is not suitable for DVD players, so we have to change it...

Liu Minghui said: The product brand should be consistent with the factory name.

Advertising can get twice the result with half the effort.

\\Yingda\\ okay? Dong said. \\声达\\ refers to the stereo, and \\yingda\\ refers to the DVD player. I think the name \\yingda\\ is quite good.

Zhang Ke shook his head with a smile, and said: The brand should be more inclusive. We can't make other products and change the name in the future. I decided to use the name \\Aida\\...

Aida? Su Jindong chewed for a while, and said yes repeatedly, Yes, this is Aida. When the product is finalized, you might as well call it the Yingda series...

Of course, Liu Minghui is responsible for the reorganization of Shengda Electronics Factory into Aida Electronics Co., Ltd. Facing the products in the end market, deciding on the brand name is the first step in the entire image identification system project, and establishing a complete image identification The system is the first step of the entire marketing plan. Dong, Su Jindong, and Liu Minghui each perform their duties, and Zhang Ke himself is not easy.

It is very simple to assemble the prototype, and it is still far away from the real prototype. The most important technical development is to write the system control software.

Since Wanyan Company adopts the earliest stereotyped decoding chip of c-cube company, this kind of chip has a low integration level, which means high manufacturing cost and unstable quality. However, Zhang Ke believes that Dong and his work experience in Wanyan will facilitate them to develop the system control software of a new generation of decoder board very quickly.

Zhang Ke couldn't help sighing that Wanyan Company really didn't have any awareness of maintaining its own technological advantages. If Dong and the others wanted to resign from him, Zhang Ke would rather pay extra fees and prevent them from entering the DVD player manufacturing industry again, so as to prevent competitors from entering the industry. He is digging people here.

With the development of the system control software, Zhang Ke and Dong emphasized the need to strengthen the error correction function of the DVD player. It is not obvious yet, and the error correction function will be reflected when a large number of crudely made pirated CDs flood the domestic audio-visual market next year. .

Taking over the Shengda Electronics Factory, it is impossible to let sixty or seventy workers sleep at home before the prototype of the DVD is developed. Although the sound recorder produced by the Sounder Electronics Factory is unknown, and the tape recorder belongs to the declining industry in the western mountains and mountains. , but in the mid-1990s, there could still be a certain amount of profit. Zhang Ke hoped that Su Jindong would use this time to clean up the production management of Shengda Electronics Factory. The quality of production management is directly related to the quality of products.

Although Philips set up a factory in China as early as 1994 and prepared a production base for DVD players, it is certain that they did not expect the explosive rise of the DVD player market in the second half of 1995. It is likely that there will be a lag in their movement supply.

Maybe when the time comes, we will have to cooperate with other international manufacturers such as Philips and c-cube in China. When choosing partners, they will definitely support promising downstream companies, which is in the best interest of these foreign manufacturers.

In addition, Su Jindong is also responsible for finding and selecting supporting manufacturers that provide major auxiliary materials and accessories.

Zhang Ke needs to formulate a complete market strategy. Some basic work, such as market research, can be carried out by employees of the Kumho Project Creation Department, but including industry prospect analysis, corporate strategy analysis, brand building, etc., Zhang Ke does not I hope that someone can share how much for him.

Going back to 1994, although Zhang Ke has a certain understanding of the development of the country for more than ten years this year, and the ups and downs of DVD players, Zhang Ke is also very clear about the details of this industry. Ke realized that he needed to add too much knowledge.

Zhang Ke asked an engineer to teach him technical literacy every night, and it was not until the end of February that he understood some basic alcohol techniques. Whoever let him come from a liberal arts background, it is not easy to understand some base techniques, at least there is no obstacle for him to read English materials. Time was tight, and Zhang Ke couldn't worry too much, so he directly brought relevant English materials to the classroom to read.

Tang Jing felt that Zhang Ke did not accompany her well during the whole winter vacation. At first, she still had some opinions in her heart, but when she saw that Zhang Ke was concentrating on studying digital compression video technology, which was completely beyond her understanding, she became very curious again. After reading Zhang Ke's English materials for two hours, he gave up, and became very interested in the computer in Zhang Ke's room; Zhang Ke's job was thus added, which was to teach Tang Jing how to use a computer.

Zhang Ke didn't fully anticipate the busyness of this period of time. Although he had been in contact with Dong and Su Jindong for a short time, he knew that they belonged to the kind of dedicated people and were capable enough to deal with the situation. In the factory at night, programming, designing circuit boards, doing experiments, cleaning up production, and boiling with hands. Zhang Ke naturally couldn't sleep in the room with peace of mind. It is true to give room to the people below, the key is to be able to control the situation, even if he has time to accompany Tang Jing until ten o'clock at night, he still has to go to the factory to have a look.

Until the end of February, Su Jindong saw a news in a recent English professional magazine that the company gave up the right; Zhang Ke was a little surprised when he saw the magazine brought by Su Jindong. The company was carrying out research and development work, and it never occurred to the company that it would give up halfway. That is, the well-known Texas Instruments is the world's leading supplier of digital signal processing and analog technology semiconductors, known as the semiconductor engine that promotes the continuous development of the Internet era.

Even if Zhang Ke has never been involved in the semiconductor industry before, he is still very impressed with the company. The company will never give up developing chips because of financial or technical level problems. The only possibility is that they have misjudged the market.

Why can c-cube company's decoding chips that cost only 30 Hong Kong dollars per piece sell for 1,000 Hong Kong dollars? Because in 1996 and 1997, they monopolized the supply of decoding chips, so that they were able to plunder more than ten yuan from the domestic DVD player market every year. Huge profits of billions of dollars.

If there is an opportunity to change this deplorable situation, Zhang Ke will never miss it. He asked Dong to draw out two engineers to immediately collect the company's information about the development of the decoding chip and the contact list of people who can influence the company's research and development decisions.

Since they are most likely to give up the wrong decision to continue chip research because of their misjudgment of market prospects, Zhang Ke feels that they can be persuaded to restart chip research, which may completely change the biological chain of the DVD player industry!