Rebirth of the Official Business Route

Jiang Wei has a lot of ability to love her lover, and solved the problem of the advertisement page of Haizhou Daily the next day.

As for the format of the advertisement, Zhang Ke had thought about it a long time ago. He found the Dingming Graphic Agency, which made Xu Si's business card for free a few days ago, made the advertisement format, and printed it for Liu Minghui, Zhou Ping, Yang Yun, and Jiang Wei. The title of sales engineer was on the business card, which was still a very fashionable title in 1994.

On September 10, the third page of Haizhou Daily published a huge picture advertisement, a Motorola Big Brother hanging on the slightly hazy blue sea water background, with a row of red characters on the side: Big Brother, just We will be eliminated by the times! The address and phone number of the Haizhou office of Haiyu Trading Co., Ltd. only occupy a small area in the lower left corner of the entire picture. Other than that, there is no other information.

Suspense-style advertisements will become rare and common after more than a decade, but Zhang Ke believes that in 1994, this was still a very fresh form of advertisement, making full use of people's curiosity, setting up suspense, and attracting the attention of the public.

In 1994, the most fashionable scenery in the city, on motorcycles, next to cars, at banquets, karaoke dance halls, I saw big money, big money, quasi big money holding brick-sized His big brother, sometimes whispering, sometimes shouting loudly, looks serious, and when you listen closely, you will often be startled: Hey, Mr. Liu, I have a hundred Taiwan treasures, sixty A Mercedes... It seems that the limousines all over the street were poured by him, and it would be foolish to listen to him.

But this also shows that in the early 1990s, Big Brother symbolized wealth and status, and meant success. The Haizhou Daily on Wednesday published the news that Big Brother was about to be eliminated in a half-page, which immediately attracted people's attention. The reader's eyeballs became the topic of gossip that day. This day, my mother cooked good food and asked Zhang Ke to go home. I also heard my mother laughing at his father about the advertisement: I will put this stuff on the table when I eat, and I will be eliminated soon. I don't mind it. Disgraceful.

The Motorola big brother in Zhang Zhixing's hand was borrowed by Zhang Ke's uncle in name. He had no idea about digital communication, and said with a smile: How is it possible? It takes two dollars to add a number to this thing. Wan Duo, how can it be possible to say that it is eliminated? Someone in the city called Haizhou Daily to ask about it, saying that it was an advertisement of a company, just an advertisement, and it was not true. If you said that Big Brother was eliminated, who would come? Eliminate him?

Liang Gezhen took the Haizhou Daily of the day, pointed to the address below, and asked Zhang Ke: Is Haiyu Company the company of Zhitong's mother?

It seems to be. Zhang Ke said vaguely.

Then when you call at night, ask, what's the matter?

How old are you, still so curious? Zhang Ke glanced at his mother, but ignored her.

The next day, September 11th, Thursday, the third page of Haizhou Daily published a huge picture advertisement with the same background. Except for the blue sea water background, there was no Big Brother, only a line of red characters: Who will eliminate Big Brother, Become the new darling of Times Communication? The address and telephone number of Haizhou Office of Haiyu Company are left in the lower right corner.

While retaining the suspense, it is destined that the answer will be revealed soon, which can further increase the public's attention rate.

Because Ye Xiaotong, the sales representative of Shengxin Company, will be coming to Haizhou tomorrow afternoon, otherwise the suspense atmosphere will be more fully created in two or three days, and the effect of the advertisement will be better.

Jiang Wei once again used her husband's relationship with the city's Propaganda Department to let the city's radio station temporarily insert a hotline program in the afternoon to solicit answers from the public for this suspenseful advertisement. , continue rendering the suspense effect.

Although Jiang Jing and Yang Yun already knew the answer that will be released tomorrow, they were still very excited. It was the advertisement itself and the impact it had made in a very short period of time that made them excited. Except for Zhou Zhouping who was engaged in technical work and Jiang Wei who was engaged in administrative work, both Yang Minghui and Yang Yun are familiar with advertising production, but they have never been exposed to advertising forms similar to suspense advertising.

They doubted whether the three-day advertising time could establish the concept of digital mobile phones in the minds of citizens. Although they have not yet released an answer, judging from the current public attention, it seems that it is not difficult.

However, Zhang Ke felt that he had made a little mistake. He published the phone number of the office, and it was always a call from morning to night to the citizens who were tortured by curiosity. However, it is very likely that the office cannot be reached because the phone line is busy.

There is also the Xinhaitong Building where the office is located, which is the most recently built office building in Haizhou. Dozens of companies are crammed into this office building. Many of them went to the office to ask for answers directly when they were looking for the address. Fortunately, Xu Si was there on the first day. Seeing how effective the ad was, I realized that this would happen. I urgently hired six students from Haizhou Teachers College to help Yang Yun and Jiang Wei deal with the curious crowd.

The answer will naturally not be revealed in advance.

In the rental house, Zhang Ke and Xu Si summarized the news of the telephone consultations and door-to-door consultations of the day, and a considerable proportion of them were pager sales units and individuals, which was also in line with the later research conclusions on the development of the digital mobile phone market.

Before 1998, mobile phones were still an expensive luxury item. As a kind of mobile communication equipment, pagers were the most important substitute products for mobile phones. Units and individuals operating and selling pagers were naturally the most sensitive to the business opportunities contained in digital communications.

Zhang Ke said to Xu Si: These are the collaborators I can look for at present. You have to identify them as our key targets. Tomorrow afternoon, I will find time to go to the office...

Xu Si was still a little worried: Post such an advertisement, people will mistakenly think that we are the agent of Ericsson, won't it be bad?

Zhang Ke ignored it with a smile, and said: There is no clear information about us as Ericsson's agent throughout the article, so we are not considered a fraud...

Xu Si complained, How can I say such irresponsible words.

On the third day, September 12th, Friday, Haizhou Daily did not continue to whet the appetite of the citizens. On the third page, a huge picture was published. The position of Big Brother was replaced by the Ericsson GH388 digital mobile phone, and a column of large characters was drawn on the side: Ericsson Digital mobile phones will become the new darling of communication in the era! Next, a brief list of technical information on digital communication networks and digital mobile phones, and the address and contact number of the office also occupy the position in the lower right corner unsurprisingly.