dancer on the knife

When a person loses a stable living security, the most important thing he thinks every day is making money. It is also from this period that he truly understands the true connotation of the phrase "put to death and live later."

Since I was mainly recruiting students for qualification certification exam training, and I also held exchange meetings for education and training sessions, I know a large number of bosses who run training institutions.Failure to utilize resources is tantamount to a crime.Ever since, I have been thinking all day long, what else can I do besides enrolling students as an agent?Can not find a suitable countermeasure for a long time.But there are two unexpected things that let me find a new direction for my career development.

Be a learning solution provider

At that time, a college classmate happened to be doing business in Yili Milk Company, and his regional boss wanted to improve his comprehensive ability and hope to participate in some professional training, but he didn't know what to study, and because it took too much time to find courses by himself.

When I learned of this need, I rushed to their office to have an interview.I remember that day, I put on a shirt and tie on purpose, and my leather shoes were polished brightly, as if I was going on a blind date.You know, staying at home every day makes people almost moldy. Going out to meet customers is the rhythm of making money. Of course, you have to dress yourself up and present the most professional side to customers. This is also the minimum respect for others. .

When I arrived at the boss's office, the other party was very polite and put forward his own specific needs:

I have been working for many years. Due to the increasing performance pressure every year, the market competition is also increasing. I want to maintain the previous growth rate, but I feel that my ability is insufficient. I feel that I have encountered a bottleneck in my ability and cannot break through.Therefore, if you want to systematically learn about business management, it is best to study on weekends. If it is a very systematic course rather than a simple course that only takes a few days, as for the cost, let’s not focus on it for the time being. The key is the content of the study. time, teachers.I hope I can help him find a suitable study class, and of course I will pay a certain fee as hard work.

After listening to the needs of customers, I sincerely admire that someone is willing to pay someone to help him find training courses for his own growth. This is the first time I have learned about such needs in the past few years.Maybe he was too eager to break through the bottleneck, or maybe he was too busy.

After receiving this request, I went back to the rented house and immediately started collecting information.In addition to collecting all kinds of information on the Internet, the focus is still on communication with peers, because they have similar training courses.Combined with the customer's needs, I finally provided a solution, which is presented in the form of a table. A total of 5 training system courses were provided, including EDP, CEO seminar, etc., and then listed the learning time of each course Period, learning content, learning objectives, learning location, teachers, fees, certificates issued, pros and cons analysis, and finally list 2 recommended content and reasons for recommendation.The specific course content, teachers and other detailed introductions are attached to the back of the form.

It will be clear at a glance after seeing this form, which is convenient for learners to quickly choose the appropriate learning courses.It is also the first time to present such a learning plan. Of course, it also draws on the experience accumulated in the previous training courses for auto brokers. As a broker, you need to provide multiple sets of solutions based on the needs of customers, and then list them out. The advantages and disadvantages of the major plans, and finally put forward the recommended proposals and reasons, which is the value of being a broker.When others pay, they must hope to find the most suitable product and service at the best price.

The client finally chose one of my recommended courses, and then asked me to quote a price for the service fee. In the end, I didn't charge the client's fee, but it was actually acceptable. After all, I also put in my time and energy.But I think this is the first client of a training broker, and I should thank him for providing me with a business direction, and the learning organizer has already paid me a commission fee, so people should not be too greedy.

Inspired by this business, I analyzed that there are more similar needs, including enterprises. I quickly planned and organized this business and turned it into a professional service content of mine. No matter what, please contact us , you can learn the most suitable courses at the most favorable price, and the value is still remarkable.

Part-Time Trainer Transformation for Marketing Directors

By a very accidental opportunity, a colleague called me and said that he recommended someone to me. This person is a student of their PTT training class. He is the marketing director of a company. We have made some progress, but there are relatively few resources in this area. Let's see if we can have a good chat, maybe there is an opportunity for cooperation.

Adhering to the principle of striving for every opportunity, soon after the introduction of this friend in the same industry, I met the marketing director.I remember that I made an appointment at a coffee shop. After a simple greeting, the marketing director also mentioned his thoughts:

Because the unit invites a foreign training teacher to teach, seeing that the teacher charges a lot and the knowledge shared is also very beneficial, so I also communicated with the teacher during class, and the teacher also suggested that he can try to be a part-time business trainer, and told him that this market has great potential .Therefore, I participated in the study of PTT vocational trainers, but the training organizers can only provide professional training and practice on stage, but they cannot provide commercial teaching opportunities.Having been working for many years, I have accumulated a wealth of practical marketing experience and mastered certain training and teaching skills. Now I am stuck at the bottleneck of no class.Since I am still working, it is impossible to find teaching opportunities outside, so I hope that someone will cooperate and help him do a good job in business promotion.

After this in-depth communication, I went back and thought hard about how to solve the needs of this marketing director?How can you benefit from addressing this need?After all, there is a solution to the problem, especially for myself who does not have too many retreats. Inspired by this need, I searched all over the Internet for trainer brokerage agreements, but I couldn't find any. , I had no choice but to find a celebrity-related brokerage agreement, and after repeated revisions, it became a brokerage agreement suitable for the trainer profession.This brokerage agreement can be said to be groundbreaking and of great significance to my career.

In order to ensure the long-term cooperation, several core points are clarified in the agreement:

First, as the only agent, I have exclusive rights, and I must be responsible for all business related to training courses, books, videos, endorsements, etc.

Second, I am responsible for all collections.

Third, the business income is distributed according to the ratio of 5:3:2, of which 5 teachers, 3 me, and 2 belong to business development funds, but I am responsible for keeping them.

These business points have laid the foundation for in-depth cooperation. The marketing director can devote himself to preparing courses, while I devote myself to business development, and the reserved business development funds are used for our usual dinners, business trips, shooting videos, Various expenses such as design have effectively promoted the benign cooperation between each other.

What I do is pioneering work, and there is no experience for reference, so I can only cross the river by feeling the stones.

After the cooperation was reached, the first thing to do was to package the marketing director. It took a lot of effort to turn the resume he gave me into a professional trainer introduction, and then with the cooperation of the two, Made course presentations for multiple courses.I remember that in order to obtain lecture videos, I even recorded lessons for this purpose. For a new trainer, there are too many things to prepare, because there are no photos, videos, or course materials, especially for a trainer who did not intend to become a trainer before. Trainer for someone.

Based on the fact that I have a large number of human resources practitioners and training institution practitioners, I won a business teaching opportunity in less than a month, which was a 3-hour goal and performance management training for a supermarket. , In fact, this is not what the teacher is good at, but it is not easy to get teaching opportunities. What's more, the trainers grow up to cater to the market and polish the courses again and again, instead of guarding their own majors, just like graduates often A word I heard: Get a job first and then choose a job.For trainers, the same principle applies completely.

Since I often come into contact with goals and performance at work, this topic is not very difficult for Mr. L (the marketing director of the cooperation), but it takes some time to prepare in the early stage.

In order to cooperate with Mr. L in this course, I still spent my time doing research work in the early stage, and then met and communicated with Mr. L many times before the course. After the course came out, I deduced the course. After you feel OK, the course preparation is completed.

That class was also destined to become an impressive class in my career. The conference room with a capacity of about 40 people was filled with more than 60 people. In the hot summer, the effect of the air conditioner was limited, and everyone was sweating non-stop. , Open the window for ventilation, and the whistle of the train can be heard outside after a while, which also affects the teaching effect to a certain extent.Due to my insistence, the organizer prepared a bouquet of flowers and placed them on the podium, as well as some prizes. Teacher L also wore a shirt and tie, and his clothes were soaked after the lecture.The final training evaluation is neither excellent nor bad, but good.For me, it is also a sigh of relief, because I can communicate with customers.After class, I went to the most famous Shazitang night market street in Changsha with Teacher L to have supper. It was a celebration of our first successful cooperation. This time, the teacher got 1250 yuan, I got 750 yuan, and the remaining 500 yuan was used for development. fund.

These two things have created new business points for me, enriched my business, and convinced me that the path of training brokers can go on.Many times in life, it is because of some accidental things that rewrite the fate.But if you don't grasp these occasional opportunities and try to do well, then it's just an accident and it won't be an opportunity.