Tokyo Video Game Tycoon

Chapter 606 Let players work for nothing?

605
"What's that Zhu Yuxing doing recently? Isn't he supposed to focus on new games and console development now? Why did he suddenly go to the Battle.net platform to promote the creative workshop?"

Hayakawa Zhito looked a little puzzled by the latest news from Zhu Yuxing.

The headquarters of Youxing Electronic Entertainment should be home consoles and handheld battlefields, right?But why did he suddenly start paying too much attention to the Battle.net platform on the PC side?
Before, Hayakawa Zhiren always felt that the Battle.net platform was just a product of the cooperation between Zhu Yuxing and the Morgan Group, and that Zhu Yuxing should only be a platform made to meet the needs of the other party.

But now it seems that Zhu Youxing seems to be particularly fond of this Battle.net platform?
"President, I think it's because Zhu Yuxing is a little too complacent. He feels that he already has an absolute advantage in the host battlefield, so he doesn't take us seriously, but is ready to start expanding into other markets." This is what the middle management of Suri Electronics said.

Hayakawa Zhiren frowned, this Zhu Yuxing is indeed difficult to understand.

However, he felt that it should not be as simple as what his subordinates said just now.

He also watched the creative workshop this time. In short, it wasn't that Zhu Yuxing came up with any unexpected game, but it seemed that he hoped that players would spontaneously add various fresh gameplay and fun to the game.

But...is this possible?
How can this look like letting players work for nothing, how can players create interesting content under such circumstances?

Counting on a game to increase sales through player creativity?
The game Counter-Strike is very good, and its competitive attributes are very strong. Now in addition to official events, Counter-Strike games in some regions are also springing up, which also proves that this game is very good in e-sports.

Ukito Hayakawa also initially envied the eSports benefits of Counter-Strike and StarCraft.

Among them, StarCraft has almost occupied the entire Korean e-sports market. A country continues to bring popularity to StarCraft. This does not even require Zhu Yuxing to promote it himself. StarCraft can become a very healthy evergreen cash flow.

So does Counter-Strike.

But now Zhuyouxing, instead of strengthening e-sports, has created a creative workshop that has nothing to do with e-sports. This operation is really incomprehensible.

However, every time Zhu Yuxing's behavior proved successful in the future, Hayakawa Zhiren did not dare to take it lightly.

Nowadays, the video game business is also one of the pillar industries of Suri Electronics, and its status is almost equal to that of its subsidiary Detroit Film Group, so Hayakawa Ukito also pays a lot of attention in this regard.

Of course, this also has the influence of his father. His father Hayakawa Kentaro has always been optimistic about video games. He firmly believes that video games will be the mainstream form of entertainment in the future, a brand-new entertainment product that surpasses other cultural products.

"Is it possible for us to learn this form of creative workshop?"

"This... may be a bit difficult, because it means that players can access game program data at will. If we do this, our game machine will probably be cracked in an instant."

Nowadays, the cracking of electronic game consoles is already a very troublesome problem.

Zhu Yuxing seems to have been conservative about this, and will impose some restrictions on cracking, but the management is not particularly strict.

However, the industry has a single line, and the funds are abundant, and the games are often sold at a discount. The cracking is not necessarily more cost-effective than buying the original game.

But Suri Electronics can't.

Their market position is already at a disadvantage. Once the game console is cracked on a large scale, it will first affect the trust of game developers. Their sales will be greatly reduced due to cracking. Once their trust is broken, future cooperation will be becomes more difficult.

Hayakawa Ueto nodded, presumably it is because of this reason that Zhuyouxing only launched the mod function on the Battle.net platform on the PC side. If the home console introduces the mod function, it is really tantamount to putting all the cards of the game console on the conspiracy. in front of people.

"So we can't learn this model?"

"That's not true. We can also log our own games on the PC platform, but it seems that this will also affect our game sales. After all, pirated games are very rampant on the PC platform. Those players who can easily obtain pirated games may Will not easily pay for our games again."

Hayakawa Ueto directly vetoed this decision.

It is hard for their first-party games to establish a certain audience of players. These players also like to spend more money on Suri Electronics’ game consoles. If they log the games on the PC platform, I am afraid that these players will be hit hard. Ueto Hayakawa did not want this to happen.

Youxing Electronic Entertainment is also selective in the games that are registered on the PC platform. Either it is an old game that has long been outdated, and it is logged on to the Battle.net platform at a very low price so that players can play at will, or it is originally expected Log in to games on the PC platform, such as StarCraft and Counter-Strike.

The latest works such as The Legend of Zelda and Super Mario will never be logged on to the PC platform.

Moreover, Yuxing Electronic Entertainment also defined the development direction as a multi-platform strategy at the beginning. Players are still very tolerant of Yuxing Electronic Entertainment's works on the PC platform.

You can't do it by yourself.

At this time, a supervisor said: "President, maybe we can also independently produce a few games that only land on the PC platform, and compete with Youxing Electronic Entertainment for the PC market?"

"Competing for the PC market? Hehe, the PC market is so big, it's not worth wasting time for this market."

Another executive pouted and mocked that he was not optimistic about games on the PC platform. He felt that the games on this platform were generally of low quality, and the player base was obviously not as large as that of game consoles.

Looking at the Battle.net platform of Yuxing Electronic Entertainment, so far only a few games such as StarCraft have sold more than one million.

However, on the home console platform, there are not a few tens of millions of sales of Yuxing Electronic Entertainment, which is simply incomparable.

Hayakawa Ukito nodded, and he also agreed with this judgment.

"President, I don't think we need to pay too much attention to this creative workshop. In my opinion, this creative workshop should be the biggest failure of Zhuyouxing. He is not obviously telling the players to let them make games. Then increase the sales and popularity of your own game? Who is willing to do this kind of wedding dress for others?"

Hayakawa Ukito was silent for a moment, then looked at the others: "Do you think so too?"

Everyone nodded: "Well, this creative workshop should be meaningless, and the effect should not be too good."

Hayakawa Ukito said: "Then leave this matter alone. Next, let's discuss the next development plan and the development progress of our latest upgraded game console..."

(End of this chapter)